Who is this choice for?

Budget-conscious shoppers

If you serve rusks with chocolate sprinkles regularly, consider the size of both packs and how much you’re likely to use.

Shoppers with a particular flavour in mind

For brunch or a Sunday treat, choosing milk chocolate, dark chocolate or a vanilla-flavoured mix may matter more than the pack size.

Households that read labels carefully

If you need to avoid certain ingredients or allergens, check the rusks and chocolate sprinkles separately.

What should you look for when choosing?

For your Sunday treat, start by deciding which type of chocolate sprinkles you want and how much you’re likely to use. Then check the rusks too: they make up the other half of the combination, but come in a separate pack and have their own ingredients.

What to consider What should you check? Who should pay particular attention?
Pack size Check the pack size of the rusks and chocolate sprinkles separately. Only choose a larger pack if you’ll use it on future occasions too. If I eat rusks with the same chocolate sprinkles regularly, I don’t want a large pack to go to waste. Around 50% of consumers prioritise this.
Flavour Choose between milk chocolate, dark chocolate and a mix. If you opt for a mix, check which ingredients are listed separately on the label. For brunch, I want to serve a particular chocolate flavour or a vanilla mix. Around 30% of consumers prioritise flavour.
Label information Read the ingredients and allergen information on both packs. If you have questions about baker’s salt, check the label of the specific product. If I need to watch what I eat, I want to check both items before combining them. Label checks are a priority for around 20% of consumers.

Common mistakes

  • Choosing only the chocolate sprinkles

    Rusks with chocolate sprinkles are made up of two separate items. The size of the chocolate sprinkles pack doesn’t tell you how many rusks you’ll need.

    Check both packs and match the quantities to how many times you plan to serve them together.

  • Assuming rusks always contain baker’s salt

    The Voedingscentrum says that bakers aren’t required to use baker’s salt. So don’t assume a product contains it just because of its category.

    To find out whether a specific product contains baker’s salt, check the label or ask your baker.

  • Checking only the allergens in the chocolate sprinkles

    Rusks can contain allergens too. For example, Jumbo Beschuit Naturel lists egg, gluten and wheat; the Joybuy product page lists milk, soya and wheat for the Venz mix.

    Before buying, check the latest allergen information for both products, even if you’ve bought one of them before.

  • Relying on an old listing for a ready-made option

    Jumbo’s product page for Jumbo Beschuit met Hagelslag Melk says that the item is no longer available in its online range. So an existing page doesn’t necessarily mean you can order the product.

    Check the current listing if you’re looking for a ready-made option, or buy rusks and chocolate sprinkles separately.

    Otherwise, you may need to find an alternative just before you’re ready to serve.

Brands to compare

These brands offer different pack sizes and flavours, but the brand name alone won’t tell you which combination is right for your Sunday treat.

Jumbo

Jumbo stocks both rusks and its own-brand chocolate sprinkles, so you can choose each item separately.

  • The product listings include 600 g packs of milk and dark chocolate sprinkles, and a 125 g pack of Beschuit Naturel rusks.
  • Check the latest product information for each item; they’re sold as separate products.

De Ruijter

De Ruijter is worth considering if you’re looking for a particular mix or individually portioned chocolate sprinkles.

  • According to Albert Heijn’s product listings, Hagelfeest combines chocolate sprinkles with vanilla-flavoured sprinkles, while Kleintjes contains eight portions.
  • A mix or individually portioned pack doesn’t include the rusks. Check the pack size and ingredients for each option.

Venz

The Venz option listed combines chocolate sprinkles with vanilla-flavoured sprinkles.

  • The Joybuy product page describes a 400 g pack and states that the chocolate sprinkles contain at least 32% cocoa solids.
  • According to the same product page, this option contains milk, soya and wheat. Check the pack label.

Kiekeboe

Kiekeboe is worth a look if you’re after a larger pack of dark chocolate sprinkles.

  • ALDI lists Kiekeboe Hagelslag puur in a 600 g pack.
  • You’ll still need to buy rusks separately. Check the pack if the ingredients are important to you.

Chocolate sprinkles to pair with rusks

These Joybuy products are separate topping options for rusks, from chocolate varieties to a mix. Choose your rusks separately, and compare the pack size with how often you plan to serve them together.

g'woon Milk Chocolate Sprinkles With Smileys, 550 g

g'woon Milk Chocolate Sprinkles With Smileys 550 g

A milk chocolate option with smiley faces, for anyone who wants to use the same sprinkles on several rusks.

Pack size: 550 g. Rusks are sold separately; check the allergens on both packs.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks 390 g

An option for anyone who specifically wants to use Chocolate Chunks as a topping for rusks.

Pack size: 390 g. Rusks are a separate part of the combination.

View at Joybuy
g'woon Pure Chocolate Sprinkles, 400 g

g'woon Pure Chocolate Sprinkles 400 g

For anyone who wants to choose dark chocolate sprinkles as a separate topping for rusks.

Pack size: 400 g. Check the ingredients of the rusks as well as this product.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast 200 g

A smaller pack for anyone who wants to serve this mix with rusks.

Pack size: 200 g. Buy the rusks separately and read the ingredients for both items.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles 200 g

A smaller dark chocolate option for anyone who wants to pair these particular sprinkles with rusks.

Pack size: 200 g. Rusks are not included; check the allergens on both packs.

View at Joybuy

Frequently asked questions

Should I look for a ready-made product with rusks and chocolate sprinkles?

No, you can also pair rusks and chocolate sprinkles yourself. Jumbo’s page for Jumbo Beschuit met Hagelslag Melk says that this specific item is no longer available in its online range. If you still want a ready-made option, check the current product listing.

Which allergens should I check in rusks with chocolate sprinkles?

Check the labels of both products separately. Jumbo Beschuit Naturel lists egg, gluten and wheat, while the listed Venz mix contains milk, soya and wheat according to the Joybuy product page. The Netherlands Food and Consumer Product Safety Authority explains which allergens must be listed on the label.

Do rusks always contain iodised baker’s salt?

You can’t tell from the name ‘rusks’. The Voedingscentrum says that bakers aren’t required to use baker’s salt. Check the label for a specific product or ask your baker.

What should I consider when choosing a larger pack of chocolate sprinkles?

Think about whether you’ll use the same variety after your Sunday treat, and follow the storage advice on the pack. The Joybuy product page for g'woon Milk Chocolate Sprinkles says to store them in a cool, dry place and reseal the pack tightly after opening.