Who might find this choice makes a difference?

Terrace-goers looking for seeds and fibre

If you want more texture in your rusk base, check the ingredients and nutritional values per 100 g. Albert Heijn lists ingredients including linseed, sesame seeds and sunflower seeds in its organic wholemeal multiseed rusks.

Consumers who want to control how much chocolate sprinkles they add

With rusks and chocolate sprinkles bought separately, you can decide how much sweet topping to add to each one. According to the Voedingscentrum, chocolate sprinkles are high in sugars and saturated fat, so assess the topping separately from your chosen rusk base.

Consumers who want to keep preparation to a minimum

A ready-made combination saves you having to put one together, but check whether the variety you want is available. Jumbo lists its Beschuit met Hagelslag Melk as no longer available in its online range.

What should you look for when choosing?

First, choose a rusk base that suits your preferred texture and ingredients. Then compare the chocolate sprinkles separately, so their nutritional information isn’t conflated with that of the rusks.

What to consider What to check when buying Who it matters to
Seeds and fibre Check which grains and seeds the rusks contain, and compare fibre per 100 g. If I’m looking for rusks with seeds and more texture for a day on the terrace, I won’t choose the base based on the topping alone. Around 31% of consumers put seeds and fibre first.
Chocolate sprinkles and portion size Compare the sugars per 100 g on the sprinkles’ label and choose a separate pack if you want to control the amount yourself. My main priority is being able to add as much sweet topping as suits me. For around 31% of consumers, choosing the sprinkles and controlling the portion are top priorities.
Ingredients and allergens Check the ingredients and the ‘contains’ and ‘may contain’ statements on both packs. If I need to avoid certain ingredients, both the rusks and the chocolate sprinkles need to be suitable. Ingredients and allergens come first for around 23% of consumers.
Convenience and availability Check how many rusks are in the pack and whether the combination you want is available. I want to be able to put something together quickly before heading out, or find a suitable ready-made option. Convenience and availability matter most to around 15% of consumers.

Common mistakes

  • Judging the whole combination by the seeds in the rusks

    Multiseed rusks don’t change the nutritional value of the chocolate sprinkles. According to the Voedingscentrum, chocolate sprinkles are high in sugars and saturated fat and aren’t included in the Schijf van Vijf.

    Compare the nutritional information for the rusks and topping separately, and decide for yourself how much chocolate sprinkles to add.

  • Going by the words on the front of the pack alone

    Words such as ‘wholemeal’, ‘seeds’ and ‘less sugar’ don’t tell you how much fibre or sugar a specific variety contains. For ‘less sugar’, the variety it’s being compared with also matters.

    Read the ingredients and compare nutritional values on the same basis, such as per 100 g, using the current packaging.

  • Checking only the rusks for allergens

    The multiseed rusks examined may contain gluten-containing cereals, egg and sesame, among other things; milk and soya are listed as allergens for the De Ruijter dark chocolate sprinkles examined.

    Check the latest allergen information for both products, including statements about possible traces.

  • Assuming all rusks contain iodised baker’s salt

    The Voedingscentrum says that bread doesn’t have to be made with baker’s salt. So don’t assume that rusks contain added iodine without checking the label.

    If you want to know whether a specific type of rusk contains baker’s salt, read the ingredients list or ask the manufacturer.

Brands to compare

These brands offer useful options for comparing rusks and chocolate sprinkles separately; the brand alone won’t tell you which variety is right for you.

De Ruijter

Chocolate sprinkles available in milk and dark varieties, among others, for those who want to choose their topping separately.

  • Albert Heijn lists De Ruijter dark chocolate sprinkles in a 390 g pack, with 64 g of sugars per 100 g.
  • Milk and soya are listed as allergens for this dark variety.

Venz

A chocolate sprinkles brand with a dark variety to compare with other toppings.

  • Albert Heijn lists Venz dark chocolate sprinkles as containing 65 g of sugars per 100 g.
  • A Venz variety previously listed as ‘less sugar’ is marked as discontinued by Albert Heijn; check which variety you’re actually buying.

Albert Heijn

Offers plain, wholemeal and organic multiseed rusks to compare as separate bases.

  • Albert Heijn lists 9 g of fibre per 100 g for its wholemeal rusks and 11 g per 100 g for its organic wholemeal multiseed rusks.
  • The organic multiseed variety contains sesame seeds, among other ingredients; check the latest allergen information.

Jumbo

Offers chocolate sprinkles as a product category and has previously listed ready-made rusks with chocolate sprinkles.

  • A ready-made variety is useful if you don’t want to put together separate rusks and toppings.
  • Jumbo lists its Beschuit met Hagelslag Melk as no longer available in its online range.

ALDI

Lists both plain and wholemeal rusks, as well as Sprinkles chocolate sprinkles.

  • ALDI lists milk and dark Sprinkles in 300 g packs.
  • For a comparison of nutritional values and allergens, check the latest packs of the rusks and chocolate sprinkles you choose.

Lidl

Lists De Ruijter milk chocolate sprinkles as an in-store product.

  • Lidl’s product listing states that the pack contains 390 g.
  • The listing says ‘in store only’; check the packaging and availability in store.

Chocolate sprinkles on their own at Joybuy

These products are dark chocolate sprinkles sold separately, so you can control how much you add to the rusks you choose. Choose your rusk base separately if you want to compare plain, wholemeal or multiseed varieties.

De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

Chocolate sprinkles sold separately, for those who want to control how much topping they add to each rusk. The pack contains 390 g; rusks are not included.

Albert Heijn lists this dark variety as containing 64 g of sugars per 100 g, with milk and soya as allergens.

View on Joybuy
De Ruijter Intense Dark chocolate sprinkles, 200 g

De Ruijter Intense Dark chocolate sprinkles, 200 g

Dark chocolate sprinkles sold separately, to pair with a rusk base of your choice. The pack contains 200 g; choose your rusks separately.

Compare sugars and allergens on the latest packaging before weighing up this variety against other chocolate sprinkles.

View on Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles, 400 g

Dark chocolate sprinkles sold separately, for putting together your own combination with rusks. The pack contains 400 g; choose your rusks separately.

Check the latest packaging if you want to compare sugars or allergens with another variety.

View on Joybuy

Frequently asked questions

Is iodised baker’s salt compulsory in bread or rusks?

Don’t assume there’s a general requirement or that all rusks contain iodine. The Voedingscentrum says bread doesn’t have to be made with baker’s salt; check the latest ingredients list to find out what a specific type of rusk contains.

Do multiseed rusks automatically make a combination with chocolate sprinkles a different nutritional choice?

The seeds and fibre are part of the rusk base and don’t change the chocolate sprinkles. According to the Voedingscentrum, chocolate sprinkles are high in sugars and saturated fat and aren’t included in the Schijf van Vijf; check the nutritional information for both products separately.

How can I keep rusks crisp until I eat them?

Store the rusks in a dry, airtight place and add the chocolate sprinkles shortly before eating. Albert Heijn’s product information recommends storing the rusks examined in a dry place.

Which allergens should I check in rusks with chocolate sprinkles?

Always check the latest packaging for both the rusks and the chocolate sprinkles. The multiseed rusks examined list gluten-containing cereals, egg or sesame, among other things; milk and soya are listed for the De Ruijter dark chocolate sprinkles examined.