Which choice is right for you?

Busy breakfast eaters who keep an eye on fibre

You want to keep weekday preparation to a minimum, so you’re comparing wholemeal and plain rusks. Albert Heijn’s nutritional information shows why it’s worth checking the specific pack: AH Wholemeal Rusks contain 9 g of fibre per 100 g, compared with 4.2 g per 100 g for AH Plain Rusks.

Everyday breakfast eaters looking for a simple option

You want rusks that go easily with a variety of toppings. Check how many are in the pack and make sure the variety you want is available if you’d like to buy the same one again.

Fans of generous toppings

You’re looking for a larger rusk for a more substantial breakfast with toppings. Compare the weight and nutritional information per rusk, as a large rusk isn’t the same portion as a standard one.

What should you look for when choosing?

First decide whether you want plain, wholemeal or a larger seeded variety. Then compare the packaging and nutritional information of products that suit your breakfast.

What to consider What to check when buying Who is it important to?
Wholemeal and fibre Read the product description and compare fibre per 100 g. If you plan your breakfast around individual rusks, check the amount per rusk too. If I choose wholemeal during the week, I want to know how much fibre is in the rusks in my pack. This is the top priority for around 40% of consumers.
A simple everyday choice Check how many rusks are in the pack and whether your preferred variety is available. I want to enjoy rusks with different toppings on working days without much preparation. Around 30% of consumers prioritise this convenience above all.
Size and toppings Compare the weight and nutritional information per rusk. If you’re choosing a seeded variety, check the allergen information too. For a more substantial breakfast, I want a larger rusk with plenty of room for toppings. This is the most important thing for around 30% of consumers.

Common mistakes

  • Assuming plain means wholemeal

    These descriptions aren’t interchangeable. Albert Heijn lists 4.2 g of fibre per 100 g for AH Plain Rusks and 9 g per 100 g for AH Wholemeal Rusks.

    Read the product description and ingredients list, and compare fibre on a like-for-like basis, such as per 100 g.

  • Comparing large and standard rusks as equal portions

    A larger rusk may have different nutritional values per piece. So, simply comparing the number of rusks tells you little about the portion on your plate.

    Check the weight per rusk and compare the nutritional information both per 100 g and per serving.

  • Overlooking the allergens in seeded rusks

    The PLUS wholemeal seeded rusks reviewed contain sesame, among other ingredients. The Bolletje dark wholemeal rusks reviewed contain wheat, oats, barley and sesame.

    Check the current label every time you buy if you need to avoid certain ingredients. Don’t rely on the product category name alone.

Brands to compare

Bolletje

Bolletje offers standard, wholemeal and larger rusk varieties, among others. The right pack for you will depend on the size and ingredients you’re looking for.

  • The dark wholemeal variety reviewed is labelled 100% wholemeal and contains 10 g of fibre per 100 g.
  • This variety contains wheat, oats, barley and sesame. Check the label if these ingredients are relevant to you.

Albert Heijn

Albert Heijn’s plain and wholemeal rusks make it easy to compare the two varieties.

  • Albert Heijn lists 9 g of fibre per 100 g for AH Wholemeal Rusks and 4.2 g per 100 g for AH Plain Rusks.
  • Check the ingredients and allergens on the pack for both varieties.

Jumbo

At Jumbo, you can compare rusk varieties such as plain, wholemeal and heartier options.

  • The different varieties make size and ingredients useful points of comparison.
  • Check that the variety you want to buy is currently available.

PLUS

PLUS offers wholemeal rusks and a seeded wholemeal variety. Compare the packs and portions.

  • PLUS lists 7.7 g of fibre per 100 g for Wholemeal Rusks and 10.6 g per 100 g for Wholemeal Rusks with Seeds.
  • The seeded variety reviewed contains wheat, barley, oats, egg and sesame, among other ingredients.

Rusks for a wholemeal breakfast

These two Bolletje varieties suit different wholemeal breakfast preferences: larger dark wholemeal rusks with seeds, and a pack of 13 standard wholemeal rusks. Compare the size you want and the ingredients.

Bolletje dark wholemeal rusks, 10 pieces

Bolletje dark wholemeal rusks, 10 pieces

A good choice if you’re looking for a larger wholemeal rusk for your weekday breakfast. The product information lists 10 g of fibre per 100 g and includes wheat, oats, barley and sesame among the ingredients. Check the current label before buying.

View at Joybuy
Bolletje wholemeal rusks, 13 pieces

Bolletje wholemeal rusks, 13 pieces

A good choice if you’re looking for wholemeal rusks for a simple weekday breakfast. The product information lists wholemeal wheat flour, and the pack contains 13 rusks. Check the ingredients and allergens on the current label.

View at Joybuy

Frequently asked questions

Is ‘medium-sliced’ a useful way to choose rusks?

No. Rusks aren’t usually chosen by slice thickness in the way sliced bread is. Jumbo explains that a rusk loaf is cut in half and baked again. For your breakfast, it’s more useful to compare the weight per rusk, the number in the pack and the nutritional information.

Are wholemeal or multiseed rusks automatically suitable if I need to avoid certain ingredients?

No, ingredients vary between products. The Bolletje dark wholemeal rusks reviewed contain wheat, oats, barley and sesame, among other ingredients. So, check the allergen information on the pack you’re buying.

How can I keep rusks crisp after opening?

Seal the pack tightly after opening, or store the rusks in an airtight tin. Keep them somewhere dry and follow any storage instructions on the pack.

Why should I check the packaging if I’ve already looked at the nutritional information online?

The packaging is the best place to check the details of the variety you’re actually buying. Check the ingredients, allergens and nutritional information again, especially if you’re comparing it with an earlier purchase or an online product page.