Who is this relevant to?

Shoppers who are actually looking for bread

If you need slices for your meal, you’re looking for a different type of product. Jumbo explains that rusks are made from a round rusk loaf that is sliced and baked again.

Shoppers who are keeping an eye on fibre

If you want rusks as a crunchy base for toppings and fibre content is a factor in your choice, compare the nutritional information for the specific plain and wholemeal varieties.

Shoppers who need to check ingredients

Wheat, egg and other grains vary between varieties. So check the ingredients and allergen information on the pack you’re actually buying.

What should you look for when choosing?

First, decide whether you need slices of bread for a Sunday roast. Only if you’re specifically looking for rusks should fibre, ingredients and allergens be your next considerations.

What to consider What to check when buying Who it matters to
Product type If you need medium-sliced bread for your meal, look in the bread section; rusks are a different type of product. If I want slices for a Sunday roast, round rusks don’t meet that need. Around 45% of consumers prioritise choosing the right type of product.
Fibre and wholemeal For rusks, compare the fibre content per 100 g and the ingredients of the exact variety. For a crunchy snack with toppings, I want to be able to choose based on the nutritional information. Around 33% of consumers prioritise fibre when making their choice.
Ingredients and allergens Read the ingredients and allergen list on the pack you choose; check separately for baker’s salt if it matters to your choice. If I need to avoid an ingredient, I want to know what’s in this particular variety. For around 22% of consumers, ingredients and allergens are the main concern.

Common mistakes

  • Mistaking rusks for medium-sliced bread

    Jumbo describes rusks as a round rusk loaf that is sliced and baked again. So they’re not slices of bread to serve with your main meal.

    Before you go shopping, decide whether you’re looking for bread to serve with a meal or a crunchy base for toppings.

  • Using wholemeal or high-fibre as an allergen filter

    Ingredients vary from product to product. Jumbo lists wheat, barley and egg in its wholemeal rusks, and says they may also contain oats and rye.

    Check the allergen information for the exact variety; don’t rely on its colour or name.

  • Assuming every bakery product contains baker’s salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell whether a product contains it just from its category.

    Check the ingredients list or ask the baker if baker’s salt is important to your choice.

  • Assuming an online range means an item is in stock

    Whether a particular type of rusk is available may depend on the shop or when you place your order. A product listing doesn’t guarantee that the pack you want is ready to buy.

    Check current availability before ordering, and make sure you’ve received the variety you wanted when your order arrives.

Brands to consider

Bolletje

Bolletje offers classic and wholemeal rusks, among other varieties. Compare the ingredients and nutritional information rather than choosing by brand name alone.

  • Bolletje lists wheat, rye and egg among the ingredients in Echte Beschuit.
  • You should also check the allergen information for any other Bolletje variety.

Albert Heijn

Albert Heijn lists both plain and wholemeal rusks under its own brand.

  • These two varieties give you a useful starting point for comparing ingredients and nutritional information.
  • Check the pack of the variety you choose, as product information can change.

Jumbo

Jumbo lists several types of rusk, including wholemeal rusks.

  • Jumbo provides specific allergen information for its Jumbo Volkoren Beschuit.
  • It lists wheat, barley and egg, and says the product may also contain oats and rye.

PLUS

PLUS lists wholemeal rusks and a wholemeal variety with seeds.

  • The varieties give you the choice of wholemeal rusks with or without seeds.
  • PLUS lists wheat, barley and egg in its standard wholemeal rusks; check the allergen information for the seeded variety separately.

ALDI / Goud Gebakken

ALDI lists Goud Gebakken plain rusks.

  • ALDI describes the plain variety as a roll containing 13 rusks.
  • Check the label on the pack you choose for ingredients and allergen information.

Lidl

Lidl lists wholemeal rusks in its Dutch range.

  • The product listing specifies a 140 g pack.
  • Check the current pack and the label for this variety in store.

Rusks at Joybuy

Related products will appear soon.

Frequently asked questions

Can I use rusks instead of medium-sliced bread for a Sunday roast?

Not if you need slices of bread to serve with your meal. Jumbo explains that rusks are sliced after baking and then baked again; choose bread if you’re looking for medium-sliced slices.

Are Dutch rusks always made with baker’s salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the ingredients list or ask the baker if this matters to your choice.

Which allergens should I check in rusks?

Always check the allergen information for the specific variety. Bolletje lists wheat, rye and egg in Echte Beschuit; Jumbo lists wheat, barley and egg in its wholemeal rusks, which may also contain oats and rye.

How should I store rusks after opening?

Keep rusks in a cool, dry place, away from moisture and heat, and seal the pack properly. Joybuy advises storing Bolletje Echte Beschuit in a cool, dry place away from direct sunlight.