Choose wholemeal sourdough bread with chocolate sprinkles on the side if you want a substantial bread base and control over how much topping you use. Choose rusk if you prefer a dry, crunchy base to take with you, but pack it carefully to prevent it breaking and add the sprinkles just before eating. If you rely on bread as a source of iodine, check whether iodised baker’s salt has been used: according to the Netherlands Nutrition Centre, bakers are not required to use it.
You want to control how much chocolate sprinkles you use and pay attention to the type of grain in your base. According to the Netherlands Nutrition Centre, wholemeal bread contains more fibre, vitamins and minerals than white bread; chocolate sprinkles are still a sweet topping.
Choose rusk as a dry base and take the chocolate sprinkles separately, so you can add them just before eating. Bear in mind that rusk can break while you’re on the go.
You often choose sourdough bread and want to know what type of salt it contains. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt, so read the label or ask the baker.
Choose this if: you want a wholemeal bread base and to control how much chocolate sprinkles you use.
Bear in mind: sourdough isn’t automatically wholemeal. Check the bread’s description and pack the bread and topping appropriately for when you plan to eat.
Choose this if: you want a dry, crunchy base to top at lunchtime.
Bear in mind: rusk can break and loose chocolate sprinkles can spill, so take them separately.
| What to consider | What to check when buying | Who is this relevant to? |
|---|---|---|
| Bread base and portion | Look for the word wholemeal on the bread and compare the nutritional information for your chosen chocolate sprinkles per 100 g. | If I’m making a sweet lunch, I want to choose my base carefully and decide how much chocolate sprinkles to add. This is the top priority for around 36% of consumers. |
| Taking it with you and adding the topping | Choose the type of rusk you want and take it in sturdy packaging, with the chocolate sprinkles packed separately. | When I’m out and about, I want to keep my rusk intact and only eat it once it’s topped. This is the main concern for around 36% of consumers. |
| Salt and allergens | Check what type of salt is used in the bread and read the current ingredients and allergen information for the chocolate sprinkles. | If I need to check for iodised baker’s salt or particular ingredients, I want to be able to check the label before buying. Around 28% of consumers prioritise this check. |
According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So the sourdough method doesn’t tell you which salt is used in a particular loaf.
For packaged bread, read the ingredients list. For unpackaged bread, ask the baker which salt they use.
The term sourdough doesn’t in itself mean that the bread is made with wholemeal flour. According to the Netherlands Nutrition Centre, the type of grain affects the nutritional value of bread.
If wholemeal is a requirement for your purchase, choose bread that is explicitly described as wholemeal.
The amount and ingredients of the chocolate sprinkles matter too. The Netherlands Nutrition Centre highlights the sugar and saturated fat in chocolate sprinkles.
Compare the nutritional information for your chosen variety and decide how much to add to your lunch.
Jumbo says that its Jumbo Rusk with Milk Chocolate Sprinkles product is no longer available in its online range.
Check your shop’s range if you’re looking for a packaged combination, or buy rusk and chocolate sprinkles separately.
An option for chocolate sprinkles that you can pair with rusk or sourdough bread. Albert Heijn lists several chocolate varieties from this brand.
A brand to consider if you’re looking for milk chocolate sprinkles to top your own lunch.
A supermarket option if you want to choose your rusk and chocolate sprinkles separately; Jumbo lists several types of rusk.
Worth considering if you’re thinking about the bread option: Albert Heijn lists AH Liefde & Passie Dutch wholemeal sourdough bread.
A supermarket own-brand option for plain chocolate sprinkles to pair with your chosen bread or rusk base.
These products include types of rusk and separate chocolate sprinkles that you can put together to make your own lunch. Choose the base and topping separately; the products below aren’t a ready-made combination and don’t replace the sourdough bread option.
No image available
A wholemeal rusk base for anyone who wants to add the chocolate sprinkles just before eating.
Pack of 13 pieces. Chocolate sprinkles are not included; check the current packaging if ingredients, allergens or the type of salt used matter to your choice.
No image available
Another wholemeal rusk option for a lunch with chocolate sprinkles packed separately.
Pack of 10 pieces. Chocolate sprinkles are not included; check the current packaging if ingredients, allergens or the type of salt used matter to your choice.
No image available
Separate dark chocolate sprinkles for anyone who wants to control how much topping they add to their rusk or bread.
200 g pack. The bread or rusk base is not included; check the current nutritional information and allergen details.
No image available
A separate plain chocolate sprinkles option to add to your chosen base just before eating.
400 g pack. Rusk or bread is not included; compare the current nutritional information and allergen details.
No image available
Separate milk chocolate sprinkles for anyone who wants to top their own rusk or bread.
The base is not included. Check the pack size, nutritional information and allergens on the current packaging.
No. The name sourdough doesn’t tell you that: according to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. For packaged bread, check the ingredients list; for unpackaged bread, ask which salt has been used.
No. Sourdough describes how the bread is made, not necessarily the type of grain used. If it matters for your lunch, look for the word wholemeal on the specific loaf.
It depends on the variety: the De Ruijter intense dark variety listed by Albert Heijn states that it contains milk and soya, while the Venz milk chocolate variety shown lists lactose, milk and soya. Always check the current packaging for the product you choose.
Not as a regular online shopping option: Jumbo says that this specific product is no longer available in its online range. Check your shop’s range or put your lunch together with separate rusk and chocolate sprinkles.
