What should you look for when choosing?
First decide whether you want fresh bread or a dry, crunchy base. Then compare the flavour, wholemeal labelling and ingredients of the product you’re actually going to serve.
| What to consider |
What to check before buying |
Who should pay particular attention? |
| Balance of flavours |
Ask how strong the flavour of the specific sourdough loaf is; the type of bread alone won’t tell you how mild it will taste. |
If chocolate sprinkles and cake are the main event, I don’t want bread that overpowers their flavour. This balance is the top priority for around 40% of consumers. |
| Wholemeal and fibre |
Look for the wholemeal label and compare the ingredients and nutritional information; a dark colour is no substitute. |
I prefer to choose a wholemeal base when serving chocolate sprinkles. For around 30% of consumers, choosing wholemeal is the most important factor. |
| Allergens and baker’s salt |
Read the allergen information for both the bread and the chocolate sprinkles. To check for iodised baker’s salt, look at the ingredients or ask the baker. |
If I need to avoid certain ingredients or am checking for baker’s salt, I need clear information about both products before buying. Around 20% of consumers prioritise these label checks. |
| How it’s sold and how to store it |
Check whether the bread you’ve chosen is available in store. If necessary, freeze any leftovers in portions as soon as you get home. |
If I only serve coffee and cake occasionally, I don’t want to be left with bread I won’t use. For around 10% of consumers, this practical consideration comes first. |
A cracker option at Joybuy
This sourdough rye cracker is a good choice if you want a dry, crunchy base for chocolate sprinkles. If you’re looking for fresh sourdough bread to serve with coffee and cake, you’ll need a different type of product.
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Wasa sourdough rye crackers, 235 g
A cracker option if you’re after a dry, crunchy base for chocolate sprinkles rather than fresh bread.
According to the Joybuy Netherlands product information, this product contains rye, barley and cereals containing gluten, and may contain sesame and milk. Check the packaging if allergens or the type of salt used are important to your choice.
View at Joybuy
Frequently asked questions
Does sourdough bread automatically contain iodised baker’s salt?
No. According to the Voedingscentrum, bread doesn’t have to be baked with baker’s salt. For packaged bread, check the ingredients list; for unpackaged bread, ask the baker which salt they use.
How can I check the allergens in bread from a bakery?
Ask about the allergens in the specific loaf before you buy it. Also read the allergen information on the packaging of the chocolate sprinkles you want to serve with it.
What should I do with sourdough bread left over after coffee?
If you won’t eat it straight away, it’s best to freeze the bread in portions as soon as you get home. That way, as the Voedingscentrum advises, you can take out only as much as you need each time.
Does wholemeal bread make chocolate sprinkles a different topping choice?
Wholemeal bread doesn’t change the nutritional make-up of chocolate sprinkles. The Voedingscentrum describes wholemeal bread as higher in fibre than white bread and separately points out that chocolate sprinkles contain sugar and saturated fat. So check both the bread and the amount of topping you use.
Can I always order sourdough bread online?
No, it depends on the product. For example, Jumbo says its rustic sourdough loaves are baked in store and can’t be ordered online. Check how the bread you want to buy is sold.