Who is this choice relevant to?

If you’re putting together a sweet coffee spread

If chocolate sprinkles and cake are the stars of the show, you’ll want to know how strong the bread tastes. Albert Heijn describes sourdough as slightly tangy, so judge each loaf on its own merits rather than relying on the word ‘sourdough’ alone.

If you’re watching the fibre content of your bread

If your choice of bread matters to you, the ‘wholemeal’ label is a useful starting point. According to the Voedingscentrum, wholemeal bread contains more fibre, vitamins and minerals than white bread.

If you need to check the ingredients

If you have questions about allergens or iodised baker’s salt, the information for the specific bread and chocolate sprinkles you’ve chosen is what matters. Read the label or ask the baker about the ingredients before you buy.

What should you look for when choosing?

First decide whether you want fresh bread or a dry, crunchy base. Then compare the flavour, wholemeal labelling and ingredients of the product you’re actually going to serve.

What to consider What to check before buying Who should pay particular attention?
Balance of flavours Ask how strong the flavour of the specific sourdough loaf is; the type of bread alone won’t tell you how mild it will taste. If chocolate sprinkles and cake are the main event, I don’t want bread that overpowers their flavour. This balance is the top priority for around 40% of consumers.
Wholemeal and fibre Look for the wholemeal label and compare the ingredients and nutritional information; a dark colour is no substitute. I prefer to choose a wholemeal base when serving chocolate sprinkles. For around 30% of consumers, choosing wholemeal is the most important factor.
Allergens and baker’s salt Read the allergen information for both the bread and the chocolate sprinkles. To check for iodised baker’s salt, look at the ingredients or ask the baker. If I need to avoid certain ingredients or am checking for baker’s salt, I need clear information about both products before buying. Around 20% of consumers prioritise these label checks.
How it’s sold and how to store it Check whether the bread you’ve chosen is available in store. If necessary, freeze any leftovers in portions as soon as you get home. If I only serve coffee and cake occasionally, I don’t want to be left with bread I won’t use. For around 10% of consumers, this practical consideration comes first.

Common mistakes

  • Assuming all sourdough bread contains iodised baker’s salt

    According to the Voedingscentrum, using baker’s salt when baking is not compulsory. So you can’t tell whether it has been used just from the name of the bread, even if it’s artisan or organic.

    Check the ingredients list or ask the baker which salt was used for that loaf.

  • Assuming dark bread is wholemeal

    Whether bread is wholemeal depends on the flour used, not on a dark crust or seeds on top. The Voedingscentrum distinguishes between wholemeal and white bread in terms of fibre, vitamins and minerals.

    Check whether the product is specifically labelled wholemeal and read the product information.

  • Overlooking how much chocolate sprinkles you use

    The Voedingscentrum points out that chocolate sprinkles contain sugar and saturated fat. Wholemeal bread doesn’t change the nutritional make-up of the topping.

    Check your portion size and compare the nutritional information for the type of chocolate sprinkles you’ve chosen.

  • Buying fresh bread without a plan for the leftovers

    A whole loaf may be more than you need for one coffee break. Some sourdough products, including the rustic sourdough loaves described by Jumbo, are also only available in store.

    Check how the bread is sold and, if you won’t eat it straight away, freeze it in portions as soon as you get home, as advised by the Voedingscentrum.

Brands to consider

Albert Heijn

The range includes several types of sourdough bread, including white, brown, wholemeal and spelt.

  • Useful for comparing different types of bread within one range.
  • Check how each product is sold; some are listed as available in store only.

Jumbo

Jumbo describes a range of rustic sourdough breads baked in store.

  • Worth considering if you want to choose your sourdough bread in store.
  • Jumbo says these loaves can’t be ordered online; check what’s available at your local store.

Lidl

Lidl lists, among other products, a rustic wholemeal wheat sourdough loaf.

  • A specific option to look at if you’re after wholemeal sourdough.
  • The loaf is listed as available in store only; check the product information for ingredients and allergens.

De Ruijter

De Ruijter is a chocolate sprinkles brand, so it offers a topping option rather than sourdough bread.

  • You can compare different types of chocolate sprinkles to serve with bread or crackers.
  • Check the ingredients, allergens and nutritional information for the specific variety.

Venz

Venz offers chocolate sprinkles and spreads as possible toppings to serve with bread.

  • Useful if you’re weighing up different types of sweet topping.
  • Check the flavour, ingredients and nutritional information on each pack; the brand doesn’t offer sourdough bread.

A cracker option at Joybuy

This sourdough rye cracker is a good choice if you want a dry, crunchy base for chocolate sprinkles. If you’re looking for fresh sourdough bread to serve with coffee and cake, you’ll need a different type of product.

Wasa sourdough rye crackers, 235 g pack

Wasa sourdough rye crackers, 235 g

A cracker option if you’re after a dry, crunchy base for chocolate sprinkles rather than fresh bread.

According to the Joybuy Netherlands product information, this product contains rye, barley and cereals containing gluten, and may contain sesame and milk. Check the packaging if allergens or the type of salt used are important to your choice.

View at Joybuy

Frequently asked questions

Does sourdough bread automatically contain iodised baker’s salt?

No. According to the Voedingscentrum, bread doesn’t have to be baked with baker’s salt. For packaged bread, check the ingredients list; for unpackaged bread, ask the baker which salt they use.

How can I check the allergens in bread from a bakery?

Ask about the allergens in the specific loaf before you buy it. Also read the allergen information on the packaging of the chocolate sprinkles you want to serve with it.

What should I do with sourdough bread left over after coffee?

If you won’t eat it straight away, it’s best to freeze the bread in portions as soon as you get home. That way, as the Voedingscentrum advises, you can take out only as much as you need each time.

Does wholemeal bread make chocolate sprinkles a different topping choice?

Wholemeal bread doesn’t change the nutritional make-up of chocolate sprinkles. The Voedingscentrum describes wholemeal bread as higher in fibre than white bread and separately points out that chocolate sprinkles contain sugar and saturated fat. So check both the bread and the amount of topping you use.

Can I always order sourdough bread online?

No, it depends on the product. For example, Jumbo says its rustic sourdough loaves are baked in store and can’t be ordered online. Check how the bread you want to buy is sold.