Who is this combination for?

Anyone who wants to make a quick Valentine’s breakfast

You want to put together a simple breakfast for two without baking, and choose your rusk and chocolate sprinkles separately.

Anyone who cares about presentation

You compare classic chocolate sprinkles with mixes, different flavours or larger pieces to give breakfast a different look.

Anyone who wants to check the labels

You want to read the ingredients, allergen information and nutritional details for both the rusk and the topping before serving.

What should you look for when choosing?

First decide whether you want to serve rusk or sliced bread. Then compare the type of rusk and the exact variety of chocolate sprinkles. For a breakfast for two, it’s also worth considering how much of each pack you’ll use later.

What to consider What to look for Who it matters to
Rusk or bread Choose rusk for a crunchy base; look separately for sliced bread if you want to make sandwiches. If you want to serve breakfast for two quickly, choose a base that suits the meal and don’t mistake rusk for sliced bread. This would be the main consideration for around 33% of consumers.
Flavour and presentation Compare classic chocolate sprinkles with a mix, a different flavour or larger pieces on the packaging. For a special breakfast, I want a topping that looks different from classic chocolate sprinkles. Presentation would come first for around 27% of consumers.
Pack size Check the pack contents and consider whether you’ll use the leftover rusk and chocolate sprinkles later. If I’m only making one breakfast for two, I want a pack whose contents I can use up later. A suitable quantity would be the top priority for around 20% of consumers.
Ingredients and allergens Read the labels for both the type of rusk you’ve chosen and the exact variety of chocolate sprinkles. If I have an allergy, I want to know what’s in both products before serving them. Suitability according to the label would matter most to around 20% of consumers.

Common mistakes

  • Mistaking rusk for ‘medium sliced’ bread

    According to Jumbo, rusk is a bread product whose halves are baked again after being sliced. So it won’t give you the sandwiches you’d make with sliced bread.

    Before you buy, decide whether you want to serve a crunchy rusk base or sliced bread.

  • Assuming there’s a ready-made combination

    Jumbo says its Rusk with Milk Chocolate Sprinkles product is no longer part of its online range.

    If necessary, choose rusk and chocolate sprinkles separately, and check current availability before buying.

  • Choosing by brand or flavour alone

    Ingredients and allergens vary between products. For example, De Ruijter Hagelfeest lists milk, soya, wheat and cereals containing gluten.

    Read the current labels for both the topping and the rusk, even if you already know the brand.

  • Assuming which type of salt is used from the name ‘rusk’

    The product name doesn’t tell you which type of salt is used in the rusk you’ve chosen.

    If salt with added iodine matters to you, check the ingredients list or ask the manufacturer.

Brands to compare

These brands and supermarket own-label ranges give you a starting point for comparing types of rusk and toppings. Always check the packaging of the specific product.

De Ruijter

A chocolate sprinkles brand with classic varieties and mixes, for anyone who wants to compare presentation as well as flavour.

  • According to Albert Heijn, Hagelfeest combines chocolate sprinkles with vanilla-flavoured sprinkles.
  • Hagelfeest lists milk, soya, wheat and cereals containing gluten; check the allergens for each variety.

Venz

A chocolate sprinkles brand with options including an XXL variety for anyone who wants to compare the size of the pieces.

  • Venz XXL Milk Chocolate Sprinkles is described as having extra-large pieces.
  • The XXL milk chocolate variety reviewed lists milk, soya and lactose; check the exact packaging.

Albert Heijn

A supermarket with its own-brand rusk and chocolate sprinkles, as well as varieties from other brands.

  • The rusk range shown includes plain, wholemeal and multiseed varieties.
  • Check the specific variety and current product information separately.

Jumbo

A supermarket where you can compare rusk and different varieties of chocolate sprinkles separately.

  • The chocolate sprinkles category includes both own-brand products and varieties from De Ruijter and Venz.
  • Jumbo says its ready-made Rusk with Milk Chocolate Sprinkles product is no longer part of its online range.

Kiekeboe / ALDI

An own-label range with different types of sprinkles, for anyone who wants to compare flavours and product types.

  • ALDI Netherlands lists Kiekeboe dark chocolate sprinkles in a 600 g pack and fruit sprinkles in a 400 g pack.
  • Fruit sprinkles aren’t the same product as chocolate sprinkles; check the name and ingredients on the pack you choose.

Rusk and toppings on Joybuy

These products let you choose rusk and a topping separately for a Valentine’s breakfast. The chocolate varieties offer different topping options, while the wholemeal rusk is one possible base.

De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast, 200 g

For anyone who wants to try a topping other than classic chocolate sprinkles at breakfast. Choose your rusk separately and, if you have allergies, check the packaging of both products.

View on Joybuy
g'woon milk chocolate sprinkles with smileys

g'woon milk chocolate sprinkles with smileys

For anyone who wants to choose milk chocolate sprinkles in a playful shape. If the quantity matters to you, check the net weight on the pack; choose your rusk separately.

View on Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks, 390 g

For anyone who wants to use chocolate chunks as a topping instead of classic chocolate sprinkles. Pair them with rusk chosen separately, and read the ingredients on both packs.

View on Joybuy
Bolletje dark wholemeal rusk, 10 pieces

Bolletje dark wholemeal rusk, 10 pieces

A wholemeal rusk base for anyone who doesn’t want plain rusk. Add your choice of chocolate sprinkles separately, and check the ingredients if they matter to you.

View on Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles, 400 g

For anyone who wants to pair dark chocolate sprinkles with their choice of rusk. The pack contains 400 g of chocolate sprinkles. Even with a dark chocolate variety, check the label if the ingredients or allergens matter to you.

View on Joybuy

Frequently asked questions

Is rusk with chocolate sprinkles the same as ‘medium sliced’ bread?

No, rusk isn’t sliced bread. According to Jumbo, the halves are baked again after the first bake. Choose sliced bread if you want sandwiches, and rusk if you want to serve a crunchy base.

Should I buy rusk with chocolate sprinkles as one product for Valentine’s Day?

No, you can choose the rusk and chocolate sprinkles separately. This lets you match the type of rusk to the topping; check that your chosen products are available before buying.

Which allergens should I check in chocolate sprinkles?

It depends on the exact variety. Jumbo Milk Chocolate Sprinkles lists milk, while De Ruijter Hagelfeest lists milk, soya, wheat and cereals containing gluten. Also read the label on the rusk you choose.

When should I add the topping to rusk for breakfast?

Add the topping just before serving if you want to keep the rusk crunchy. Store it as directed on the packaging; Jumbo recommends keeping its Plain Rusk in a cool, dry and dark place.