Coffee drinkers looking for fibre
You like to choose your rusk first, comparing the wholemeal claim and fibre per 100 g. Check the ingredients and allergens on the specific pack too.
Who is this choice relevant to?
Chocolate sprinkle fans
You choose between milk and dark chocolate based on taste and ingredients. The Voedingscentrum points out that chocolate sprinkles contain sugar and saturated fat, so it’s worth considering how much you use too.
Shoppers comparing pack sizes
You’re looking for quantities of rusk and chocolate sprinkles that suit how often you use them. Compare the pack sizes and product information for each item.
What should you look for when choosing?
Rusk with chocolate sprinkles consists of two separate products: choose the base and topping by checking their labels individually.
| What to consider | What should you check? | Who is this important to? |
|---|---|---|
| Rusk base | Compare the wholemeal claim and fibre per 100 g; check the ingredients and allergens too. | When I have rusk with chocolate sprinkles and coffee, I want to choose a base whose fibre information suits my preferences. For around 44% of consumers, this is the most important factor. |
| Chocolate sprinkles and portion size | Choose between milk and dark chocolate, and compare the ingredients, allergens and nutritional values per portion. | The chocolate flavour is the main factor in deciding which sprinkles I scatter over my rusk, while I keep an eye on how much I use. This flavour choice comes first for around 33% of consumers. |
| Pack size | Compare the pack size with how often you use rusk and chocolate sprinkles; check the storage instructions. | If I’m planning an occasional coffee break, I don’t want to choose a pack that doesn’t suit how I use it. Around 23% of consumers put this practical consideration first. |
Common mistakes
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Treating rusk with chocolate sprinkles as one fixed product
The rusk and the chocolate sprinkles each have their own ingredients, nutritional values and allergens. The fibre in the rusk doesn’t change the composition of the topping.
Read both labels separately: start with the rusk, then check the chocolate sprinkles.
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Assuming ‘dark’ tells you everything about the ingredients
The word ‘dark’ doesn’t tell you which allergens are in a particular variety of chocolate sprinkles. Likewise, a wholemeal claim on the rusk pack says nothing about the nutritional value of the sprinkles.
Compare the ingredients, allergens and nutritional values of the specific varieties you want to combine.
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Assuming all rusk contains iodine from baker’s salt
The Voedingscentrum states that bakers aren’t required to use baker’s salt. So don’t assume a product contains a particular source of iodine just because of its category.
Check the ingredients list if the type of salt used matters to your choice.
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Choosing a large pack without considering how you’ll use it
Chocolate sprinkles are available in a range of pack sizes. A larger pack won’t necessarily suit an occasional coffee break.
Choose a pack size that suits how often you use that variety, and follow the storage instructions on the label.
A pack you don’t finish could go to waste.
Brands to compare
Bolletje
A brand to consider if you’re looking for a wholemeal rusk base.
- Albert Heijn describes the Bolletje variety reviewed as wholemeal rusk with extra wheat bran and oat flakes.
- Check the ingredients and allergens for the variety you choose.
De Ruijter
A brand to compare if you’re looking for dark chocolate sprinkles.
- Jumbo lists, among other options, a 390 g pack of De Ruijter Hagelslag Puur.
- The word ‘dark’ doesn’t replace checking the ingredients and allergen information.
Albert Heijn
A supermarket own-brand option to compare if you’re looking for wholemeal rusk.
- The ingredients list for AH Beschuit volkoren includes wholemeal wheat flour.
- The same ingredients list also includes wheat gluten and egg; check the label if these ingredients matter to you.
Jumbo
A supermarket own brand where you can compare milk and dark chocolate sprinkles side by side.
- Jumbo lists both milk and dark chocolate sprinkles in 600 g packs.
- Compare the product information for each variety; milk and dark chocolate have different compositions.
Kiekeboe
A brand to consider if you’re looking for a larger pack of dark chocolate sprinkles.
- ALDI lists Kiekeboe dark chocolate sprinkles in a 600 g pack.
- Consider whether that pack size suits how often you use chocolate sprinkles.
Rusk and chocolate sprinkles on Joybuy
These are separate products for rusk with chocolate sprinkles and coffee: one wholemeal rusk and two flavours of chocolate sprinkles. Choose both a base and a topping to make the combination.
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Bolletje dark wholemeal rusk – 10 pieces
A wholemeal rusk to use as your base if you like to choose the rusk before the topping. This pack contains 10 pieces; choose your chocolate sprinkles separately.
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De Ruijter Intense Dark chocolate sprinkles – 200 g
For anyone who likes dark chocolate sprinkles on rusk. This is a 200 g pack of chocolate sprinkles; choose your rusk separately and check the ingredients and allergens on the label.
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Venz milk chocolate sprinkles – 400 g
For anyone who chooses milk chocolate sprinkles as a topping. The pack contains 400 g of sprinkles; pair them with your separately chosen rusk and check the product information on the label.
Frequently asked questions
What does ‘medium sliced’ mean when it comes to rusk?
Don’t use ‘medium sliced’ as a measure for the rusk in this combination: rusk and sliced bread are different product categories. When choosing rusk, compare the type and pack size; if you mean medium-sliced pieces, look specifically for bread.
Does wholemeal rusk change the chocolate sprinkles?
No, choosing wholemeal rusk doesn’t change the ingredients or nutritional value of the chocolate sprinkles. According to the Voedingscentrum, chocolate sprinkles contain sugar and saturated fat; consider the base, topping and portion size separately.
Does rusk always contain iodine from baker’s salt?
You can’t assume this is true for every rusk: according to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the ingredients list if the type of salt used matters to your choice.
How should I store rusk once it’s opened?
Follow the storage instructions on your pack and seal the rusk well after use. Instructions may vary from product to product.