Who is this choice for?

Households that share sweet toppings

If you regularly have chocolate sprinkles for breakfast or lunch, a larger pack could work for you. Jumbo lists a 600 g pack of chocolate sprinkles. Check how the pack is divided if you want individual portions.

Shoppers looking for a small pack or lunchbox option

A smaller shaker can be more convenient if you only use a little or like to vary your toppings. Jumbo lists De Ruijter Kleintjes Strooibaar at 140 g, as well as a pack of eight mini shakers. Check which format suits the way you plan to take it with you.

Breakfast eaters who want something savoury

If sweet chocolate sprinkles aren't right for your breakfast, use rusk as a base and choose a savoury topping separately. Jumbo categorises chocolate sprinkles as a sweet bread topping.

What should you look for when choosing?

First decide whether you really want a savoury breakfast. If chocolate sprinkles are an option, consider how you'll use the pack and what details to check on the exact product.

What to consider What to check when buying Who it's important for
Sharing Compare the net weight with how much you use. Check the number of inner packs if you want individual portions; 600 g only tells you the total weight. When we often share chocolate sprinkles at home, I want a quantity we can finish. Sharing is the top priority for around 36% of consumers.
Savoury flavour Decide whether sweet toppings suit your breakfast. If you prefer savoury, choose rusk and pick a topping separately. I'm looking for a non-sweet breakfast, so I don't want chocolate sprinkles on my rusk. This is the most important consideration for around 29% of consumers.
Small pack Check the weight and whether it's a shaker pack or contains individual mini portions. For a lunchbox or occasional use, I don't want to leave a large pack open for too long. A small pack takes priority for around 21% of consumers.
Ingredients and allergens Read the ingredients and allergen information for the exact rusk and chocolate sprinkles you choose; if you wish, check the nutrition information per 100 g too. I want to know which ingredients and allergens are in both products before eating them. This check is the top priority for around 14% of consumers.

Common mistakes

  • Assuming a 600 g pack is a multipack

    The weight doesn't tell you whether the chocolate sprinkles come in individual sachets. This matters if you want to share portions or put them in a lunchbox.

    Check whether the pack states a number of individual portions or inner packs.

  • Choosing chocolate sprinkles for a strictly savoury breakfast

    Jumbo categorises chocolate sprinkles as a sweet bread topping. So rusk with chocolate sprinkles won't suit a non-sweet taste preference.

    In that case, choose rusk as a base and pick a savoury topping separately.

  • Choosing by flavour without checking the allergens

    For the Venz Hagelslag Puur and De Ruijter Specials Intens Puur products reviewed, Albert Heijn lists milk and soya as allergens. Information about possible traces of other milk ingredients varies by product.

    Check the current ingredients and allergen information for the exact rusk and chocolate sprinkles you're buying.

  • Assuming rusk always contains iodine

    A general statement about baker's salt doesn't tell you which ingredients are in your rusk.

    Read the ingredients list for the specific product if iodine is relevant to your choice.

Brands to consider

De Ruijter

A brand to compare if you're considering chocolate sprinkles in different pack sizes and flavours.

  • Jumbo lists Puur and Melk at 390 g, Kleintjes Strooibaar at 140 g and speciality products at 200 g.
  • For De Ruijter Specials Intens Puur, Albert Heijn lists milk and soya as allergens. Check the information for each product.

Venz

An option to consider if you're looking for a 400 g pack of dark chocolate sprinkles.

  • Albert Heijn lists Venz Hagelslag Puur in a 400 g pack.
  • For this product, Albert Heijn lists milk and soya, as well as possible traces of milk protein and lactose.

Jumbo

Worth considering when comparing larger own-brand packs of sweet bread toppings.

  • Jumbo lists 600 g packs of Melk and Puur chocolate sprinkles.
  • The weight doesn't confirm whether these packs contain individual inner sachets.

Bolletje

A relevant choice when you start with rusk and decide on the topping separately.

  • Jumbo lists Bolletje Echte Beschuit and Bolletje Volkoren Beschuit in its rusk category.
  • Check the ingredients of your chosen rusk if they're important to your purchase.

Products for savoury or sweet toppings

These products offer two ways to put together your breakfast: Bolletje rusk as a base for a separately chosen savoury topping, or g'woon chocolate sprinkles if you'd rather share a sweet topping. Check how the pack is divided if individual lunchbox portions are important.

Bolletje wholemeal rusk, 13 pieces

Bolletje wholemeal rusk, 13 pieces

A base for a savoury breakfast with a topping of your choice.

The pack contains 13 pieces. Check how it's divided if you want to take individual portions with you.

View at Joybuy
Bolletje dark wholemeal rusk, 10 pieces

Bolletje dark wholemeal rusk, 10 pieces

A rusk base for choosing your own savoury topping.

The pack contains 10 pieces. Check whether they're individually wrapped if you need separate portions.

View at Joybuy
g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys, 600 g

For anyone who wants a sweet topping for breakfast or lunch instead of a savoury combination.

The pack contains 600 g. Check whether it includes individual inner packs if you need separate portions.

View at Joybuy

Frequently asked questions

Is rusk with chocolate sprinkles a savoury breakfast?

No, not if by savoury you mean a non-sweet flavour. Jumbo categorises chocolate sprinkles as a sweet bread topping. For a savoury breakfast, choose rusk and pick a topping separately.

How can I tell a multipack from a large pack?

A multipack will state how many individual inner packs or portions it contains. A 600 g label gives the total weight, but doesn't tell you whether there are separate sachets.

Should I check the allergen information for both the rusk and chocolate sprinkles?

Yes, check the ingredients and allergen information for both exact products. For example, Albert Heijn lists milk and soya for Venz Hagelslag Puur. That product information doesn't replace checking the chocolate sprinkles and rusk you've chosen.

Does all rusk contain iodine through baker's salt?

Don't assume this is the case for a specific rusk product. If iodine is relevant to your choice, check the ingredients list for the product you want to buy.