Who is this choice for?

Working from home and looking for a special flavour moment

If you fancy a more intense chocolate flavour at lunchtime, you could try a speciality variety of chocolate sprinkles alongside the regular options. Check the flavour description and pack contents; the name alone tells you nothing about the nutritional value.

Working from home and weighing up the lunch base

If you regularly have rusk for lunch and are keeping an eye on fibre, compare plain, wholemeal and multiseed varieties using their nutritional information. Albert Heijn and Jumbo stock these types of rusk.

Checking ingredients for yourself or someone else

If you’re buying for yourself or someone with an allergy, check the ingredients and allergen information on the exact packaging of both the rusk and the chocolate sprinkles. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on labels.

What should you look for?

First decide which rusk base suits your lunch preferences, then choose your chocolate sprinkles flavour. Check both packs separately if ingredients or allergens are a deciding factor for you.

What to considerWhat to check when buyingWho it matters to
Rusk base and fibre Compare the fibre per 100 g and per serving in plain, wholemeal or multiseed rusk. If I often have rusk for lunch, I want to know how much fibre my chosen base provides, so I look beyond the topping. This is the top priority for an estimated 31% of consumers.
Chocolate flavour Check whether it’s dark, milk or a speciality flavour, and look at the pack contents. For a change at lunchtime, I mainly want to choose a chocolate flavour I’ll enjoy. This is the most important factor for an estimated 31% of consumers.
Pack size and repeat purchases Compare the weight of the chocolate sprinkles pack and the number of rusks; check the current range at your usual shop. If I regularly add this combination to my shopping, I want a pack size that suits how I use it. This is the first consideration for an estimated 23% of consumers.
Ingredients and allergens Read the ingredients list and allergen information on both exact packs. If I have an allergy, I don’t want to rely on the name or information for a different flavour. Current product information is the top priority for an estimated 15% of consumers.

Common mistakes

  • Taking ‘premium’ as a nutritional claim

    A description such as ‘intense’ tells you something about how the chocolate sprinkles are positioned, but it doesn’t automatically make them a better choice with rusk for lunch.

    Choose this kind of variety if the flavour description appeals to you, and compare the nutritional information for the exact products too.

  • Comparing the topping only

    If you’re also keeping an eye on fibre, switching between chocolate sprinkles flavours alone means you’re missing an important part of the choice. The Netherlands Nutrition Centre lists 0.6 g of fibre in a 20 g plain rusk.

    So compare the nutritional information for different rusk varieties too, and consider what else you’re having for lunch.

  • Relying on the label for a different variety

    Ingredients and allergens can vary between product varieties. Albert Heijn also warns that product information shown online may change.

    Before eating, check the ingredients and allergens on the packaging of both the rusk and chocolate sprinkles you’ve chosen.

  • Assuming all rusk is made with iodine-enriched baker’s salt

    The product category alone won’t tell you which salt was used in a specific rusk.

    If this information matters to you, read the ingredients list on the exact pack or ask the manufacturer for product information.

Brands and shops to explore

De Ruijter

A brand to explore if you want to compare regular chocolate sprinkles with smaller speciality varieties.

  • Jumbo stocks products including De Ruijter Hagelslag Puur 390 g and Specials Intens Puur 200 g.
  • A speciality variety doesn’t automatically have the same ingredients or nutritional value as regular chocolate sprinkles, so compare the labels.

Venz

A brand offering dark and milk chocolate sprinkles, along with other flavours and pack sizes.

  • Jumbo stocks packs including 400 g options of both dark and milk chocolate sprinkles.
  • A different sprinkle size or flavour isn’t in itself a nutritional improvement.

Albert Heijn

A shop where you can compare different rusk bases, including plain, wholemeal and multiseed.

  • The rusk range shown includes several base options to pair with the same choice of chocolate sprinkles.
  • Albert Heijn recommends checking the packaging, as ingredients, nutritional values and allergy information can change.

Jumbo

A shop where you can browse different types of rusk and various chocolate sprinkles brands.

  • Jumbo stocks products including wholemeal and organic wholemeal rusk.
  • Check the current range if you want to buy a specific combination.

Lidl / Mister Choc

An option for anyone who’d like to consider chocolate sprinkles from another brand.

  • Lidl Netherlands stocks Mister Choc Hagelslag Puur.
  • Check the label on the exact variety if ingredients or nutritional values will affect your choice.

ALDI / Kiekeboe en Sprinkles

Brands to compare with other dark or milk chocolate sprinkles.

  • ALDI Netherlands stocks 600 g packs of Kiekeboe dark chocolate sprinkles and Sprinkles varieties with a milk or dark chocolate flavour.
  • Information about these products doesn’t automatically apply to other chocolate sprinkles varieties, so check the pack you’ve chosen.

Products for your base and topping

These products offer separate components for rusk with chocolate sprinkles at a work-from-home lunch: four varieties of chocolate sprinkles to choose from and a wholemeal rusk as a separate base option. Choose your base and topping separately, and check the packaging for both.

De Ruijter Intense dark chocolate sprinkles, 200 g

De Ruijter Intense dark chocolate sprinkles, 200 g

For anyone who’d like to try a variety described as intense, in a smaller pack. The flavour name doesn’t guarantee that it will suit your personal taste.

This is a 200 g pack of chocolate sprinkles. Choose a rusk base separately, and if you have an allergy, check the label on the exact pack.

View at Joybuy
Bolletje Dark Whole Wheat Rusk, 10 pieces

Bolletje Dark Whole Wheat Rusk, 10 pieces

For anyone who wants to choose a wholemeal base before adding a sweet topping. This product is sold as rusk; check the exact packaging if you’re specifically looking for a particular type of rusk.

The pack contains 10 pieces. Chocolate sprinkles are a separate choice; check the nutritional information and allergens on the label.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

For anyone looking for dark chocolate sprinkles with their work-from-home lunch, without choosing a speciality flavour.

The pack contains 390 g of chocolate sprinkles, not rusk. If you have an allergy, read the ingredients for this exact variety.

View at Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles, 400 g

For anyone who prefers milk chocolate flavour to dark chocolate sprinkles on their rusk.

The pack contains 400 g of chocolate sprinkles; choose your rusk separately. Check the exact packaging for nutritional values and allergens.

View at Joybuy
Venz chocolate sprinkles with vanilla flavour, 400 g

Venz chocolate sprinkles with vanilla flavour, 400 g

For anyone who’d like to try a chocolate variety with vanilla flavour on their rusk, rather than choosing only dark or milk chocolate sprinkles.

The pack contains 400 g of chocolate sprinkles, without rusk. Check the label for the ingredients and allergens in this flavour variety.

View at Joybuy

Frequently asked questions

Is rusk with chocolate sprinkles a complete everyday lunch on its own?

Consider this combination as part of your lunch as a whole. The Netherlands Nutrition Centre does not include chocolate sprinkles in its Wheel of Five, and lists 0.6 g of fibre in a 20 g plain rusk. Compare different rusk varieties if fibre matters to you, and think about what else you’re eating.

When should I choose a speciality variety of chocolate sprinkles?

Choose one if the flavour description and pack size suit how you’ll use it. According to the range shown by Jumbo, De Ruijter offers both regular dark chocolate sprinkles and a smaller Specials Intens Puur variety. The speciality name alone tells you nothing about how it will taste to you or the nutritional value of your lunch.

Does all rusk contain iodine-enriched baker’s salt?

Don’t assume so based on the product category. If the ingredients used matter to you, check the exact rusk packaging or ask the manufacturer for product information.

Can I rely on an online product page for allergen information?

Use the page to help you decide, but check the label on both the rusk and chocolate sprinkles before eating. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the packaging of pre-packed foods; information for a different variety is no substitute for the label on your product.