Who are these options for?

Buying for exactly two

If you want two rolls with dinner and don’t plan to have any left over, individual rolls let you take exactly the number you need. Albert Heijn and ALDI list these rolls in their in-store ranges.

Planning dinner and baking at home

If you want to finish the rolls off at home, check which appliances the pack recommends and how long they take to bake before you buy.

Looking for specific ingredients

If wholemeal flour, fibre or allergens matter to you, check the ingredients and nutritional information. You can’t tell which flour has been used from the colour alone, according to Brood.net Professionals.

What should you look for when choosing?

First, decide how many rolls you want for dinner. Then consider whether you want to bake them at home and whether the ingredients meet your needs.

What to consider What to check before buying Who is this most important for?
Number of rolls Check whether you can buy individual rolls or how many are in a pack. I want to serve two rolls and would rather not have any left over that I won’t use. Getting the right quantity is the top priority for around 40% of consumers.
Preparation Check the recommended oven or air fryer method, along with the time and temperature. A roll baked at home would suit my dinner, as long as I have the right equipment and enough time. Around 40% of consumers prioritise this choice of preparation method.
Ingredients Read the ingredients, allergen information and nutritional values for the variant you choose. I want to check which flour the roll contains and whether the listed allergens suit my needs. This is the top priority for around 20% of consumers.

Common mistakes

  • Automatically buying a pack for two

    A pack of four rolls will leave you with two if you only want to eat two with dinner.

    Check how many are in the pack and choose individual rolls if you don’t want to store the rest.

  • Assuming a dark or multigrain roll is wholemeal

    According to Brood.net Professionals, the colour doesn’t tell you whether a roll is made with white flour, flour or wholemeal flour.

    Check the ingredients list if the type of flour used matters to you.

Brands to consider

Albert Heijn

Albert Heijn lists individual white and wholemeal rolls in its in-store range.

  • Individual rolls let you choose exactly two.
  • The rolls shown are only available in store, so check what your local branch stocks.

Jumbo

Jumbo lists a range that includes white, seeded, sourdough and frozen rolls.

  • There are bake-at-home options and a brown frozen variety.
  • Jumbo says its brown frozen variety should be stored at −18 °C, so make sure you have enough freezer space.

Lidl

Lidl describes its white roll as a white wheat roll.

  • The product description clearly identifies the type of bread.
  • According to Lidl, this roll is only available in store.

ALDI

ALDI lists an individual bakery roll sold separately.

  • You can choose the right number for two people.
  • ALDI says its freshly baked snacks and bake-at-home rolls are available in stores with a bakery.

PLUS

PLUS lists multigrain rolls and a separate gluten-free white variety, among other options.

  • According to PLUS product information, the multigrain variety contains 56% wholemeal wheat flour.
  • Check which variety you’re choosing: the multigrain rolls and gluten-free rolls are different products.

Dirk

Dirk lists 1 de Beste bake-at-home rolls in white and multigrain varieties.

  • According to Dirk, the white pack contains four rolls weighing 300 g in total.
  • Decide in advance whether you’ll use any rolls left over after dinner.

Rolls at Joybuy

Related products will appear here soon.

Frequently asked questions

How many rolls should I get for dinner for two?

Two individual rolls are ideal if you want to serve one each and don’t want any left over. If you buy a pack of four, decide in advance whether you’ll use the remaining rolls later.

Can I bake rolls without an oven?

You can if the pack gives instructions for an air fryer. PLUS recommends 4 minutes at 200 °C in a preheated air fryer for its multigrain rolls. For other rolls, follow their own preparation instructions.

Are dark rolls automatically wholemeal?

No. According to Brood.net Professionals, the colour doesn’t tell you whether white flour, flour or wholemeal flour has been used, so check the ingredients list for the specific roll.

Does every roll in the Netherlands contain iodine?

You can’t assume that every roll does. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bread and other baked goods through baker’s salt. Check the label on the roll you choose; PLUS lists iodised salt in its multigrain variety.

What should I look for when buying gluten-free rolls?

Choose a roll clearly labelled gluten-free and check the current packaging and allergen information. PLUS describes its gluten-free white roll as a separate product, so don’t assume its multigrain variety carries the same label.