Which option is right for you?

A coffee table with fussy eaters

If not everyone likes the same type of bread, you can serve white rolls alongside a wholemeal option. That way, a preference for white bread doesn’t have to dictate everyone else’s choice.

Shoppers keeping an eye on fibre

If you’re looking for a roll that’s definitely made with wholemeal flour, look beyond its colour or the word ‘multigrain’. The product name, ingredients list and nutritional information per 100 g can help you choose.

Shoppers buying bake-at-home rolls

If you want to bake the rolls just before coffee time, the cooking instructions and whether you can use your oven or air fryer matter more than the type of bread alone.

What should you look for when choosing?

First, decide whether people at the table prefer white or wholemeal bread. Then compare the ingredients, nutritional information and cooking instructions for suitable rolls.

What to consider What to check Who it matters to
Wholemeal and fibre Check whether ‘wholemeal’ appears in the product name. Then compare the fibre per 100 g in the nutritional information. I want to choose a wholemeal roll without relying on a dark colour or the word ‘multigrain’. This is the top priority for around 36% of consumers.
Taste and texture Check whether the rolls are white, wholemeal or multigrain, and whether you want to serve two types. Not everyone at my coffee table likes the same type of bread; I want to offer an option for people who prefer white bread too. This preference comes first for around 29% of consumers.
Baking at home Check the cooking method, baking time and temperature on the packaging. I need to be able to prepare the rolls just before serving, using the equipment I have. Around 21% of consumers make this their top priority.
Quantity and availability Check the number of rolls, the pack weight and whether the type you want is available from your chosen shop. I want enough rolls for the group and don’t want to have to switch types at the last minute. This is the main concern for around 14% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    ‘Multigrain’ means that more than one type of grain is used. It doesn’t tell you what proportion of the flour is wholemeal.

    If you specifically want wholemeal, look for ‘wholemeal’ in the product name. For a multigrain roll, check the ingredients list to see how much wholemeal flour it contains.

  • Comparing fibre in rolls of different sizes

    Individual rolls and packs of bake-at-home rolls can vary in weight, so the amount of fibre per roll isn’t necessarily a fair comparison.

    Compare fibre values on the same basis, preferably per 100 g. Also check how many rolls are in each pack.

  • Overlooking ingredients and allergens

    A roll may contain other grains or ingredients as well as wheat. Its ingredients matter if anyone at the table has a food allergy.

    Before buying, read the current ingredients and allergen information for the specific variety.

  • Assuming a product range page reflects in-store stock

    A product page doesn’t automatically show whether a roll is available at your local shop. Albert Heijn describes the individual white and wholemeal rolls included in this research as available in store only.

    Check availability if you need a particular type, and decide which alternative roll would also meet your main requirement.

    If you only discover this while shopping, you may need to make an extra trip or choose a different type of bread.

Brands to consider

Albert Heijn

Albert Heijn sells individual white and wholemeal rolls for anyone who wants to serve two distinct types.

  • According to Albert Heijn’s product information, the wholemeal roll included in this research contains 7,1 g of fibre per 100 g, while the white roll contains 2,8 g per 100 g.
  • The standard rolls included in this research are listed as available in store only, so a product page doesn’t necessarily mean you can have them delivered.

Jumbo

Jumbo lists several types of bake-at-home rolls, including white and multigrain options.

  • The range includes several product descriptions that you can compare.
  • Jumbo stated that the wholemeal rolls included in this research were no longer part of its online range. Check their current status if that’s the variety you’re looking for.

PLUS

PLUS sells packs of bake-at-home rolls, including a multigrain variety with cooking instructions.

  • PLUS states that its multigrain rolls included in this research contain 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • If you have a food allergy, pay particular attention to the ingredients and allergens on the current packaging.

Dirk

Dirk sells packs of 1 de Beste bake-at-home rolls, including a multigrain variety.

  • The 1 de Beste Pistolets meergranen pack included in this research contains four rolls with a total weight of 300 g.
  • If the wholemeal flour content or allergens are important to your choice, check the current packaging.

ALDI

ALDI describes the individual roll included in this research as a white bread roll.

  • An individual white roll can be a good choice if you want to decide how many rolls to buy yourself.
  • Check the label if you need a particular amount of fibre or specific allergen information.

Lidl

Lidl describes its individual white roll included in this research as a white wheat roll from its in-store range.

  • This is a familiar white option if you’re looking for individual rolls.
  • Check the current product information or packaging if ingredients and allergens are important to your choice.

Rolls on Joybuy

These white rolls are an option for your coffee table if you also want to cater for people who prefer white bread. If you’re looking for a wholemeal option, check the product name and ingredients separately.

g'woon White Rustic Pistolet, pack of four

g'woon White Rustic Pistolet, 4 pieces

A white roll for anyone who wants to serve white bread at coffee time. The pack contains four rolls.

If you also want a wholemeal roll, or need to take allergens into account, check the relevant product information and the current packaging.

View on Joybuy

Frequently asked questions

Is a multigrain roll wholemeal too?

Not necessarily: ‘multigrain’ refers to more than one type of grain, while ‘wholemeal’ describes the flour used. The Netherlands Nutrition Centre explains that bread with ‘wholemeal’ in its name is made with wholemeal flour. For a multigrain roll, check the ingredients list to see what proportion is wholemeal flour.

When should I choose a white roll?

A white roll can suit people who prefer white bread. If wholemeal bread and fibre matter to others at the table, you could serve a wholemeal option too, rather than offering everyone just one type.

Does every roll contain iodised salt?

Don’t assume so: check the ingredients list for the roll you’re buying. For example, PLUS lists iodised salt in the multigrain rolls included in this research.

What should I look for if I have a food allergy?

Read the current ingredients and allergen information for the specific roll. The PLUS multigrain rolls included in this research list several grains containing gluten, as well as possible traces of soya, milk and sesame. Don’t assume other varieties have the same ingredients.

How long should bake-at-home rolls go in the oven?

It varies by product. PLUS recommends baking its multigrain rolls included in this research for 8 to 10 minutes in a preheated oven at 220 °C, or for 4 minutes in a preheated air fryer at 200 °C. Follow the instructions on the packaging of the variety you buy.