Who is this choice relevant to?

Anyone planning snacks to share

You want to serve a roll in halves or substantial pieces for tea time with children. Consider the size of the whole roll and decide how much to serve when you cut it up.

Carers keeping an eye on fibre

You want to compare the fibre content of different rolls. Check the nutritional information per 100 g and separately confirm whether a roll is described as wholemeal; ‘multigrain’ doesn’t automatically mean that it is.

Carers dealing with allergies or school food policies

Before packing a roll, you need to know which ingredients and potential allergens are listed on the label. Also make sure your choice suits the child’s needs and complies with the school or childcare setting’s food policy.

What should you look for when choosing?

First decide whether sharing, fibre, allergens or preparation is your main priority for tea time. Then compare the rolls that meet your needs.

What to consider What to check before buying Who it matters to
A substantial portion that’s easy to share Check the weight of each roll or the pack size, and consider whether you can cut the whole roll into suitable pieces. If you want to share a roll as a substantial snack, it helps to choose one that’s easy to divide after baking. Sharing is the top priority for around 33% of consumers.
Fibre and type of bread Compare the fibre content per 100 g and look for an explicit mention of wholemeal flour; don’t rely on the colour or the word ‘multigrain’ alone. If rolls are a regular part of your meals, you may want to focus on the type of bread and its fibre content. Around 27% of consumers put this choice first.
Allergens and school food policies Read the latest label, including information about the possible presence of allergens, and ask about the school or childcare setting’s food policy. If a child needs to avoid certain ingredients or there are rules about food brought in from home, these will determine which roll you can pack. This is the main concern for around 20% of consumers.
Storage and preparation Check whether the rolls are fresh, ready to bake or frozen, and read the preparation and defrosting instructions. If you want to stock up in advance but serve the rolls at tea time, it’s important to plan the preparation they’ll need. Around 20% of consumers put this practical consideration first.

Common mistakes

  • Assuming brown or multigrain means wholemeal

    The colour and name of a roll don’t tell you how much fibre it contains or whether it’s made with wholemeal flour.

    If this is one of your main criteria, check the ingredients and compare the stated fibre content per 100 g.

  • Assuming every roll contains iodised salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell whether it’s used just from the type of bread.

    For packaged rolls, look for baker’s salt or iodised salt in the ingredients list, or ask about it when buying loose rolls.

  • Choosing a regular wheat roll when gluten needs to be avoided

    The regular rolls reviewed list cereals containing gluten. If a child needs to eat gluten-free, contact with other products while cutting or filling the roll is also something to consider.

    In that case, choose a product clearly labelled gluten-free, read the latest label and follow any individual food requirements when preparing it.

  • Defrosting more frozen rolls than you need

    For the Jumbo frozen rolls reviewed, the product instructions say not to refreeze them after defrosting and to bake and eat them within 24 hours.

    Defrost only as many rolls as you need for tea time, and follow the instructions on the packaging.

Brands to compare

Compare the specific roll from each brand: the type of bread, ingredients, nutritional value and preparation instructions can vary from product to product.

Albert Heijn

An option for comparing an individual wholemeal roll with other types of bread.

  • According to Albert Heijn, AH Wholemeal Roll contains 100% wholemeal flour, 7,1 g of fibre per 100 g and iodised salt.
  • This product contains wheat and gluten. Albert Heijn also states that it may contain barley, oats, spelt and rye. Check the latest label before use.

Jumbo

Offers white, brown and frozen rolls, among other options, to compare by type of bread and preparation.

  • According to Jumbo, the brown rolls reviewed contain 5,1 g of fibre per 100 g, while the white version reviewed contains 2,1 g per 100 g.
  • Check each version for gluten-containing ingredients and preparation instructions. The white frozen rolls reviewed have specific instructions for use after defrosting.

PLUS

Worth considering if you want to bake multigrain rolls and compare the nutritional information per 100 g.

  • According to PLUS, PLUS Multigrain Rolls contain 7 g of fibre per 100 g and iodised salt.
  • The product contains cereals with gluten and may contain soya, milk and sesame. Check the packaging if you have allergies.

Dirk

An option if you’re looking for bake-at-home multigrain rolls in a pack of four.

  • According to Dirk, 1 de Beste Rustic Multigrain Rolls are sold in a pack of four with a total weight of 300 g.
  • Check the packaging for the latest ingredients, allergen information and nutritional values before choosing them for a child.

ALDI

Worth considering if you want to compare an individual white roll with packaged options.

  • ALDI describes the version reviewed as a freshly baked white roll sold individually.
  • If you have allergies, ask for the latest ingredient and allergen information for the roll.

Lidl

An option if you’re looking for a white roll from the in-store bakery.

  • Lidl describes the roll reviewed as a white wheat roll.
  • If they’re relevant to your choice, check the product information for ingredients and allergens.

White roll at Joybuy

This white roll suits tea time when you want to cut a whole roll into pieces yourself. If you’re choosing based on fibre or allergens, also compare the latest nutritional information and ingredients.

g'woon White Rustic Roll, pack of 4

g'woon White Rustic Roll, 4 pieces

For a snack, bake a whole roll and cut it into halves or pieces yourself.

The pack contains four rolls. If it matters to your choice, check the nutritional information per 100 g and the preparation instructions on the packaging.

The product description lists cereals containing gluten, lupin, mustard, nuts and sesame in the allergen information. Before packing, read the latest label and follow the school or childcare setting’s food policy.

View at Joybuy

Frequently asked questions

How can I make a roll into a substantial snack that’s easy to share?

Bake the whole roll according to the packaging, then cut it into halves or substantial pieces. Consider whether the pieces are the right size for the child and the other food you’re serving.

Can a child who needs to eat gluten-free have a regular roll?

Don’t simply choose a regular roll: the white, brown, wholemeal and multigrain versions reviewed all list cereals containing gluten. Check that any alternative is clearly labelled gluten-free, read the latest label and take care to avoid cross-contamination during preparation.

Does every roll contain iodised baker’s salt?

No, the use of iodised baker’s salt varies between rolls. According to the Voedingscentrum, bakers aren’t required to use it. For packaged products, check the ingredients list, or ask which salt has been used when buying loose rolls.

How many frozen rolls can I defrost in advance?

Defrost the number you expect to use for tea time and follow the instructions for your chosen product. The instructions for the Jumbo frozen rolls reviewed say not to refreeze them after defrosting and to bake and eat them within 24 hours.