Who are these rolls suitable for?

If you’re looking for a special recipe

You want to choose rolls for St Nicholas’ Eve based on stated features such as sourdough, seeds, organic ingredients or stone-baked preparation, rather than just a festive product name.

If you’re planning when to serve them

You want to know whether you can bake the rolls just before eating, what equipment you’ll need and which storage or defrosting instructions apply.

If you’re comparing labels

You look at flour types, fibre and salt per 100 g, and check the ingredients and allergens. If baker’s salt matters to your choice, you’ll look for that on the label too.

What should you look for when choosing?

First decide whether you want to serve the rolls straight away or bake them at home. Then compare the recipe, nutritional information and allergens of the rolls that suit the occasion.

What to consider What to check Who it matters to
Recipe and preparation Look for the features you want, such as sourdough, seeds or organic ingredients, in the product information. Check which roll a stone-baked claim refers to. For St Nicholas’ Eve, I want a roll with a clearly different recipe from a basic white roll. For around 33% of consumers, the recipe is the most important factor.
Flour and nutritional information Compare the wholemeal flour content, fibre and salt per 100 g. Check the ingredients list for baker’s salt or iodised salt if that matters to you. If I choose multigrain, I want to know which types of flour it contains rather than relying on the name. This information comes first for around 25% of consumers.
Baking time and storage Check the equipment needed, baking time and storage instructions. For frozen rolls, follow the defrosting instructions too. I want to prepare the rolls just before eating without getting the defrosting time wrong. When to serve them is the main consideration for around 25% of consumers.
Allergens Read the current allergen information and any warnings about traces on the packaging of the exact product. If a guest needs to avoid an allergen, I don’t want to rely on the name of the roll alone. For around 17% of consumers, suitability is the deciding factor.

Pitfalls to avoid when choosing rolls

  • Assuming every roll contains baker’s salt

    According to the Netherlands Nutrition Centre, not all bread is baked with baker’s salt. Labels such as ‘organic’ and ‘sourdough’ won’t tell you which salt was used in a particular roll either.

    If you want to know, check the ingredients list for baker’s salt or iodised salt.

  • Assuming multigrain means wholemeal

    ‘Multigrain’ doesn’t tell you how much wholemeal flour a roll contains. PLUS states that its Korenlanders multigrain sourdough rolls contain 34% wholemeal wheat flour and 5.8 g of fibre per 100 g. These figures apply to that product, not every multigrain option.

    If the type of flour is important to you, compare the ingredients and fibre per 100 g.

  • Choosing a roll without checking the allergens

    According to Albert Heijn, the organic sourdough multiseed roll from AH Liefde & Passie contains, among other things, cereals containing gluten, sesame and soya. The PLUS Korenlanders multigrain option lists milk, sesame and soya among its possible allergens.

    For every guest with an allergen restriction, check the current packaging and, if needed, choose a separate product that is clearly suitable.

Brands and product ranges compared

AH Liefde & Passie

A range that includes an organic sourdough multiseed roll, for anyone choosing based on ingredients and how the bread is made.

  • Albert Heijn states that this roll is made with organic ingredients, wheat sourdough and seeds, and is stone-baked.
  • It contains, among other things, cereals containing gluten, sesame and soya. Check the current packaging for the full allergen information.

SlooOW

Organic rustic sourdough rolls for baking at home, listed in Jumbo’s range.

  • According to Jumbo’s product information, the dough is given more than 24 hours to develop and the rolls are baked on a stone floor.
  • The rolls described contain wheat and rye. Organic does not mean gluten-free.

PLUS Korenlanders

A range of multigrain and spelt sourdough rolls, for anyone looking to combine a specific type of flour with baking at home.

  • For its multigrain option, PLUS states that it contains 34% wholemeal wheat flour, 5.8 g of fibre per 100 g and iodised salt.
  • The multigrain option contains cereals with gluten and may also contain milk, sesame and soya. Check the packaging of the option you choose.

1 de Beste

Dirk lists white rolls and rustic multigrain rolls for baking at home.

  • Both options described are sold in packs of four, so you can choose between white and multigrain.
  • Check the label on the pack you choose for ingredients and allergens.

ALDI

ALDI lists an individual white roll from its bakery for anyone who wants to serve rolls straight away.

  • Buying them individually lets you choose the right number of rolls for your guests.
  • If you need information about allergens or specific ingredients, ask in store about the roll.

Rolls at Joybuy

This pack of four rustic white rolls is an option if you want to serve several rolls at once for St Nicholas’ Eve. Check the preparation instructions before planning when to serve them.

g'woon rustic white rolls, pack of four

g'woon rustic white rolls, 4 pieces

A pack of four rolls for sharing at a meal. Check the preparation instructions and allergens on the packaging before choosing them for your guests.

View at Joybuy

Frequently asked questions

Does ‘premium’ tell you anything about a roll’s nutritional value?

No. That description alone isn’t enough to assess its nutritional value. Compare the ingredients, fibre and salt per 100 g of the rolls you’re considering, and check the allergens separately.

Can I cook bake-at-home rolls in an air fryer?

Yes, if the instructions for the exact product say you can. PLUS says to cook its Korenlanders multigrain and spelt rolls for four minutes in a preheated air fryer at 200 °C. For other rolls, follow the instructions on their packaging.

Can I refreeze frozen rolls once they’ve defrosted?

Not with Jumbo’s frozen white rolls. Jumbo says not to refreeze them after defrosting, and to prepare and eat them within 24 hours. For other products, check their own storage instructions.

Does every roll contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, not all bread is baked with baker’s salt. Check the label to see whether baker’s salt or iodised salt is listed in the ingredients, or ask if you’re buying an unpackaged roll.

What should I look for if a guest needs to avoid gluten?

Check the current packaging for a gluten-free label and the full allergen information. Ordinary sourdough or multigrain rolls aren’t automatically gluten-free. PLUS describes its separate white gluten-free roll as specially prepared for people with gluten intolerance.