Choose a rustic sourdough roll if the style of bread is the main thing you’re looking for on fakeaway night. If fibre matters more, compare the wholemeal flour content and fibre per 100 g: sourdough and multigrain alone don’t tell you enough. Also check the baking instructions, ingredients and allergens for the rolls you buy.
If you’re making a burger or a generously filled sandwich, you might be looking for a rustic roll. Compare the type of bread, ingredients and preparation method: a name such as ‘premium’ won’t tell you how the roll will taste.
If fibre is a consideration, look beyond ‘multigrain’. The wholemeal flour content and nutritional information per 100 g make it easier to compare rolls.
If you want to serve the rolls at the same time as the rest of the meal, check whether the packaging gives instructions for your oven or air fryer. You can’t automatically use the cooking times for other rolls.
Before your fakeaway night, decide which feature of the roll matters most to you. Then use the packaging to compare the type of bread, nutritional value and preparation method of specific products.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Bread style and crust | Check the type of bread and ingredients, such as sourdough, and follow the baking instructions for the product you choose. | If you want the roll to give your meal a rustic feel, focus on its style and preparation. Around 36% of consumers put this bread experience first. |
| Fibre and ingredients | Compare the wholemeal flour content and fibre per 100 g; if you wish, check whether iodised salt is listed in the ingredients. | If you’re serving a generously filled meal, you may want to see which roll best suits your preferences for fibre and ingredients. This is the main consideration for around 29% of consumers. |
| Easy-bake convenience | Check the instructions for your oven or air fryer, as well as the product’s storage instructions. | If everything needs to be ready at the same time, you’ll want to know whether the rolls can be ready in time. Predictable preparation comes first for around 21% of consumers. |
| Pack size | Check how many rolls are in the pack and how to store any unused rolls according to the packaging. | If you’re making a small meal, you may not want to open more rolls than you need. That’s why around 14% of consumers prioritise a suitable quantity. |
‘Multigrain’ means that several types of grain have been used, not that all the flour is wholemeal. So the name alone won’t tell you how much fibre a roll contains.
Check the ingredients and compare the fibre per 100 g in the nutritional information.
According to the Netherlands Nutrition Centre (Voedingscentrum), not all bread is baked with iodised baker’s salt. So you can’t tell from the type of bread or an organic label alone.
If you want to know whether your chosen roll contains iodised salt, check the ingredients for ‘iodised salt’ or ‘baker’s salt’.
For the Korenlanders rolls it tested, PLUS gives a baking time of four minutes in a preheated air fryer at 200 °C. Those instructions don’t automatically apply to rolls of a different size or with different storage requirements.
Follow the preparation instructions on the packaging of your rolls, even if you’ve baked a similar one before.
Rustic, sourdough and organic describe different product features. None of these words alone tells you how much wholemeal flour, fibre or salt a roll contains.
First decide which feature matters to your meal, then compare the ingredients and nutritional information of specific products.
These brands offer different types of rolls. Always compare the specific product: the type of bread, nutritional information and preparation method can vary even within the same range.
Albert Heijn offers, among other options, a white AH roll sold individually in store.
Jumbo offers white, multigrain and sourdough rolls, including SlooOW’s rustic rolls.
PLUS offers Korenlanders sourdough rolls in both white and multigrain varieties.
Under the 1 de Beste brand, Dirk offers white bake-at-home rolls and rustic multigrain rolls, among other options.
Lidl lists white rolls in its fresh in-store bakery range and also offers rolls to bake at home.
This Joybuy pick is suited to anyone looking for a white, rustic sourdough roll for fakeaway night. Check the preparation method and nutritional information separately on the current packaging.
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An option for a generously filled sandwich if you’re looking for a white, rustic variety. The pack contains four rolls; the Joybuy product description lists wheat flour and sourdough. Check the current packaging for allergens, nutritional information and baking instructions.
Start by thinking about the role the roll will play in your meal: are you after a rustic style, mainly focused on fibre, or looking for something quick to bake? Then compare the ingredients, nutritional information and preparation method of the rolls you’re considering. ‘Premium’ on its own isn’t a measure of taste or nutritional value.
You can if the packaging for your rolls includes air fryer instructions. For the Korenlanders varieties it tested, PLUS gives a baking time of four minutes in a preheated air fryer at 200 °C; don’t use that time and temperature for other rolls.
No, don’t assume they do. According to the Netherlands Nutrition Centre (Voedingscentrum), not all bread is baked with iodised baker’s salt. Check the ingredients list for the specific product for ‘iodised salt’ or ‘baker’s salt’.
For packaged rolls, read the current ingredients and allergen information; for unwrapped rolls, you can ask the seller. The Netherlands Food and Consumer Product Safety Authority also explains that customers must be given allergen information for unwrapped foods. Don’t rely on the allergen information for a different variant.
No, those labels don’t tell you how much fibre a roll contains. Compare the nutritional information per 100 g and check which flour has been used. Jumbo lists 3.5 g of fibre per 100 g for its white organic SlooOW rolls; PLUS lists 5.8 g per 100 g for the Korenlanders multigrain rolls it tested.
