Who are these options relevant to?

A host short on preparation time

You want to bake the rolls shortly before serving. Check that the cooking method and time required suit your oven or air fryer, and that you can prepare the number of rolls you need.

A shopper who checks ingredients and fibre

You want to choose rolls for your drinks get-together based on the type of flour and nutritional content. Compare the ingredients and the amount of fibre per 100 g, rather than relying on the product name alone.

A host whose guest needs to eat gluten-free

You’re looking for a roll explicitly labelled gluten-free. Also read the latest allergen information and the preparation instructions for the product you choose.

What should you look for when choosing?

First, check whether the rolls are already split down the middle if you want to fill them without having to cut them yourself. Then compare the preparation instructions, ingredients, allergens and pack size for your get-together.

What to consider What to check when buying Who it matters to
Preparation time Check whether the rolls need baking, and follow the time and temperature instructions for your appliance. If I want to serve warm rolls just before my get-together, I need to fit the baking into my schedule. For around 30% of consumers, preparation time is the biggest consideration.
Type of flour and fibre Read the ingredients list and compare the stated amount of fibre per 100 g. I want to know what type of flour my rolls contain and how much fibre the variety lists. Around 30% of consumers give this information top priority.
Gluten-free and allergen information If you need a gluten-free option, look for an explicit gluten-free label and also read the other allergen information on the pack. If a guest needs to eat gluten-free, I don’t want to assume a roll is suitable just because it says ‘multigrain’. Around 20% of consumers put this check first.
Number of rolls Compare the number of rolls in the pack with how many whole or half rolls you want to serve. For a small get-together, I want to choose an amount that suits my guests, whether I’m buying individual rolls or a pack. Around 20% of consumers prioritise the number of rolls.

Common mistakes

  • Assuming every roll is already split down the middle

    A roll may need slicing or baking before you can fill it.

    Check whether it’s pre-sliced and how it should be prepared on the pack or in store. If the rolls aren’t sliced, allow extra time to cut them.

  • Confusing multigrain with gluten-free

    The multigrain rolls described by PLUS contain, among other things, wheat and rye. So ‘multigrain’ doesn’t mean that a product is gluten-free.

    If you need a gluten-free option, choose a product explicitly labelled as such and also check the latest information about other allergens.

  • Relying only on an online ingredients list

    The pack of the rolls you’re serving is the right place to check the ingredients and allergens for that particular variety.

    Read the label again before preparing the rolls, especially if a guest needs to avoid an ingredient.

  • Overlooking the pack size

    An individual roll and a multipack won’t suit the same number of guests.

    Decide how many whole or half rolls you want to serve, then check the number of rolls in the pack.

Brands to consider

Albert Heijn

Albert Heijn lists, among other options, an individual wholemeal roll and explicitly labelled gluten-free part-baked rolls.

  • The wholemeal roll lists 100% wholemeal flour and 7,1 g of fibre per 100 g.
  • For the gluten-free variety, also check the other allergen information and preparation instructions on the pack.

PLUS

PLUS lists white, multigrain and gluten-free rolls to bake at home.

  • The multigrain variety lists 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • The multigrain variety contains cereals with gluten. Check the allergens and preparation instructions for each variety individually.

Lidl

Lidl lists white rolls to bake at home.

  • This is a good option if you want to plan the baking yourself.
  • In store, check the pack for ingredients, allergens and whether the rolls are pre-sliced.

ALDI

ALDI lists a white roll sold individually.

  • Buying individual rolls lets you choose the number you need.
  • When buying, check the ingredients, allergens and whether the roll is pre-sliced.

Dirk

Dirk lists a pack of four white part-baked rolls from 1 de Beste.

  • The pack contains four rolls and has a total weight of 300 g.
  • Before serving, check the pack for ingredients, allergens and whether the rolls are pre-sliced.

Rolls on Joybuy

Related products coming soon.

Frequently asked questions

Are rolls for a drinks get-together already split down the middle?

Don’t assume they are: the product name ‘roll’ doesn’t confirm whether it’s sliced or how. Before buying, check the pack or ask in store whether the rolls have been cut the way you want them.

Do part-baked rolls always have to go in the oven?

No. PLUS gives instructions for preparing its white and multigrain rolls in both an oven and an air fryer. Follow the time and temperature on the pack for the variety you buy.

Is a multigrain roll gluten-free?

Not necessarily: the multigrain rolls described by PLUS contain cereals with gluten. If you need a gluten-free option, look for an explicit gluten-free label and also read the other allergen information.

Where can I find allergen information for packaged rolls?

For pre-packed rolls, allergen information is shown on the label, according to the Netherlands Food and Consumer Product Safety Authority. Check the pack of the product you’re actually buying and serving.