Hosts serving generously filled rolls
You want to choose how far to slice the roll open, leaving room for sauce and fillings. If you choose bake-at-home rolls, you can prepare them just before serving.
Who are these rolls for?
Sandwich lovers keeping an eye on fibre
You want to consider a wholemeal or multigrain roll for the same meal, and compare the ingredients and nutritional information per 100 g.
Shoppers who need gluten-free rolls
You’re looking for a product explicitly labelled gluten-free, and check the current allergen information rather than assuming that a regular white or multigrain roll is suitable.
What should you look for when choosing?
First, decide whether you need a gluten-free roll. Then compare the grains, how you want to prepare it and how you’ll slice it to suit your filling.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Crust, filling and cut | Check whether the rolls are bake-at-home or fresh, and follow the cooking instructions for bake-at-home products. Look for details of how they’re sliced. | If you want to fill a roll generously, you’ll want to decide how deeply to cut it yourself. Around 36% of consumers prioritise room for fillings and control over the opening. |
| Fibre and grains | Read the ingredients and check the fibre content per 100 g. The term ‘multigrain’ alone doesn’t tell you how much wholegrain a roll contains. | When choosing a roll for a fakeaway, you mainly want to know which grains it contains and what its nutritional value is. Around 21% of consumers prioritise their choice of grains and fibre. |
| Preparation and quantity | Compare the number of rolls in the pack with how many you need, and check whether you’ll need to bake them at home. | You want to have enough rolls ready without more preparation than planned at serving time. The quantity and convenience matter most to around 29% of consumers. |
| Gluten and allergens | If needed, choose a variety explicitly labelled gluten-free and read the current allergen information on the packaging. | If gluten is a concern for you, you need to be able to rely on the product description and label, not its colour or type of grain. This check is the top priority for around 14% of consumers. |
Common mistakes when buying rolls
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Assuming ‘medium sliced’ is standard
The word ‘roll’ doesn’t tell you how far it has been sliced open. If the opening isn’t right for your filling, it can be awkward to fill.
Check the packaging if you want a pre-sliced roll. If it doesn’t specify how it’s cut, slice it open yourself to the depth you want.
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Confusing multigrain with gluten-free
The multigrain rolls described by PLUS contain wheat, rye, barley and oats, among other ingredients. Multigrain is not a substitute for a product explicitly labelled gluten-free.
If you need to avoid gluten, choose a roll labelled gluten-free and check the current allergen information.
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Expecting every roll to contain the same type of salt
One roll’s ingredients listing for iodised baker’s salt doesn’t tell you what’s in another variety.
If the type of salt matters to you, read the ingredients list for the rolls you’re actually buying.
Brands to compare
These retailers and own-label brands offer different types of rolls to compare by bread type, packaging and preparation method.
Albert Heijn
Albert Heijn lists white rolls alongside fresh, wholemeal and sourdough varieties.
- You can compare different grain bases and fresh rolls side by side.
- Check the ingredients, allergens and any slicing details for each variety on the product page or packaging.
Jumbo
Jumbo lists white, mixed-seed, frozen, sourdough and spelt rolls, among other varieties.
- The range includes different types of bread and preparation methods to compare.
- Check the packaging, slicing details and availability in your store for the variety you choose.
PLUS
PLUS describes white, multigrain and gluten-free rolls, with product information covering preparation and ingredients, among other details.
- The white and multigrain bake-at-home rolls described include oven and air fryer instructions.
- Check the current packaging for the ingredients, allergens and preparation method of the variety you buy.
Dirk / 1 de Beste
The 1 de Beste own-label range includes white and rustic multigrain bake-at-home rolls.
- Dirk describes a pack of four white rolls, which is handy if you want to work out how many you need in advance.
- Don’t assume these rolls are pre-sliced unless the packaging says so.
ALDI
ALDI lists a single white roll as an alternative to a multi-roll pack.
- Buying rolls individually lets you tailor the quantity to your meal.
- Check the current product information or packaging for ingredients, allergens and slicing details.
Rolls on Joybuy for filled sandwiches
If you’re looking for white rolls as a base for a filled fakeaway meal, you can take a look at the pack of four below. Before use, check the slicing and preparation instructions on the packaging.
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g'woon white rustic rolls, 4 pieces
An option if you want to fill white rolls and need four at once.
Check the packaging for preparation instructions and to see whether they’re already cut. If not, slice them open to suit your filling.
Frequently asked questions
Can I cook bake-at-home rolls in an air fryer?
Yes, if the packaging gives air fryer instructions. For its white and multigrain bake-at-home rolls, PLUS recommends four minutes in a preheated air fryer at 200°C. For other products, follow their own preparation instructions.
Does a multigrain roll always contain more fibre than a white one?
You can’t tell from the name alone. The multigrain roll described by PLUS contains 7 g of fibre per 100 g, while the white variety described contains 2,7 g per 100 g. For other rolls, compare the nutritional information per 100 g.
What should I look for if I need a gluten-free roll?
Choose a product explicitly labelled gluten-free and check the current label. The regular white and multigrain rolls described by PLUS contain gluten-containing grains; calling a roll multigrain doesn’t make it gluten-free.