Don’t automatically buy the same type of roll for everyone. Buying white and clearly labelled wholemeal rolls individually lets you cater for different preferences without having to buy a whole pack of just one type. If you want to store rolls and bake them later, compare bake-at-home and frozen options by how many you’ll use, how they need to be prepared and what the label says. Multigrain does not automatically mean a roll is wholemeal.
If one person likes a white roll and another prefers wholemeal, buying rolls individually lets you work out how many of each you need. Albert Heijn lists white and wholemeal rolls as individual in-store products.
For fussy eaters, choosing a different type of grain doesn’t mean everyone has to eat the same roll. The Netherlands Nutrition Centre points out that wholemeal tastes different from white bread and recommends allowing time to get used to it.
Bake-at-home and frozen rolls are handy if you want to prepare them later. Consider the oven, air fryer or freezer space you have available, and follow the storage and preparation instructions on the pack you choose.
If your household has a mix of white and wholemeal preferences, start by working out how many rolls you need. Then check the type of grain and whether you’ll eat the rolls straight away or prepare them at home.
| What to consider | What to check | Who is it important for? |
|---|---|---|
| The right quantity | Compare the number of rolls and the weight of individually sold rolls and packs. Think about how many you’ll actually use. | If I’m buying for one meal, I don’t want to be left with unused rolls; getting the right quantity is the top priority for around 40% of consumers. |
| Taste and texture | Try small quantities of white and wholemeal rolls before choosing one type in a larger pack. | Not everyone in my household likes the same rolls, so I want to cater for both preferences; around 30% of consumers give this the highest priority. |
| Wholemeal and fibre | Read the product description and ingredients. Compare the fibre listed per 100 g for products with a similar nutritional basis. | For my lunches, I want to be able to tell which rolls are wholemeal instead of relying on the name or colour; this matters most to around 20% of consumers. |
| Storage and preparation | Check where the rolls should be stored, how long they take to prepare and any defrosting instructions on the exact pack. | I want to be able to prepare rolls later, so I need the right equipment and somewhere to store them; around 10% of consumers put this kind of planning first. |
The colour and the word ‘multigrain’ don’t tell you on their own whether a roll is wholemeal. PLUS specifically describes its multigrain rolls as wholemeal multigrain and states that they contain 56% wholemeal wheat flour; this information does not apply to every multigrain product.
Check the product description and read the ingredients list for the rolls you’re buying.
An individual in-store roll, a bag of bake-at-home rolls and a pack of frozen rolls each require different planning. A pack may be impractical if some of the rolls go unused.
Match the quantity to your meals and check how to store any rolls left over.
White, brown and multigrain are not complete descriptions of the ingredients. Ingredients can also vary from one product to another.
Check the current ingredients and allergen information on the exact pack, especially if you need to avoid certain ingredients.
Jumbo states that its frozen brown rolls must not be refrozen once defrosted.
Follow the storage and use instructions for the specific product, and plan your portions accordingly.
These brands show different ways to choose white and other types of rolls. Check how each product is sold and read the label; the brand name alone won’t tell you which option is right for your household.
An option for buying individual white and wholemeal rolls in-store.
Worth considering if you want to look at multiseed or frozen options as well as white rolls.
An in-store option if you’re looking for an individual white roll.
An option for buying a white roll individually.
A comparison of white and wholemeal multigrain bake-at-home rolls in 300 g packs.
An in-store option for an individual white roll.
No. Check the product description and ingredients for the specific roll. PLUS describes its multigrain rolls as par-baked wholemeal multigrain rolls and states that they contain 56% wholemeal wheat flour, but this doesn’t tell you anything about other multigrain products.
Start with small quantities of white and wholemeal rolls, so no one has to eat the same type straight away. The Netherlands Nutrition Centre notes that wholemeal tastes different from white bread and recommends allowing time to get used to the flavour.
Yes, if the pack for the rolls you’ve chosen includes air fryer instructions. For its white and wholemeal multigrain rolls, PLUS recommends a preheated air fryer at 200 °C for 4 minutes. Follow the instructions for other products.
Read the ingredients and allergen information on the current pack. PLUS lists wheat in its white and wholemeal multigrain rolls, but don’t assume you know the full ingredients from terms such as white or multigrain.
