Who are these options for?

Travellers who want to eat straight away

You want to fill a roll before setting off and won’t have the chance to bake rolls during your journey. A roll from the in-store bakery fits that plan; just check whether you need to slice it open yourself.

Travellers who prepare at home

You want to take several rolls with you and can bake them before you leave. Allow for the preparation time of your chosen variety, and let the rolls cool before packing them.

Shoppers looking for wholemeal and fibre

You’d rather compare the ingredients and nutritional information for the exact roll than rely on a name such as ‘multigrain’. Albert Heijn states that its wholemeal roll is made with 100% wholemeal flour; PLUS lists 7 g of fibre per 100 g for its multigrain rolls.

What should you consider when choosing?

First decide whether you want to eat the rolls without preparing them, or whether you can bake them at home. Then consider the ingredients, how you’ll transport any chilled fillings and how many rolls you need.

What to consider What to look for Who is this important to?
Eating without an oven Check whether you’re buying a roll from the in-store bakery, a bake-at-home product or a frozen product. If I won’t have an oven during my journey, I want a roll I can fill before setting off without baking it first. For around 31% of shoppers, being able to eat straight away is the priority.
Wholemeal and fibre Read the ingredients and compare the fibre content per 100 g; ‘multigrain’ doesn’t automatically mean ‘wholemeal’. I want to know how much wholemeal flour the roll contains, rather than relying on the product name. Around 25% of shoppers give this the most consideration.
Transport and storage Follow the storage and defrosting instructions for the rolls, and keep highly perishable fillings chilled during transport. On a long or hot car journey, I want to avoid leaving fillings unrefrigerated in the car. For around 25% of shoppers, safe transport matters most.
Portions and stock Compare the number of rolls in each pack and think about when to defrost frozen rolls. If I’m travelling with other people, I want to take enough rolls without defrosting more than I need. Around 19% of shoppers prioritise planning portions and supplies.

Common mistakes

  • Taking bake-at-home rolls as if they’re ready to eat

    Part-baked rolls still need to be baked. Albert Heijn says its white bake-at-home rolls need 8–10 minutes in the oven; PLUS gives the same oven time for its multigrain variety.

    If you’re setting off without an oven, choose a roll from the in-store bakery. Otherwise, bake the rolls at home and let them cool before packing them.

  • Assuming ‘medium sliced’ is a specific type of roll

    The description doesn’t tell you whether a roll has already been sliced open. The way it’s sold — fresh, bake-at-home or frozen — doesn’t tell you either.

    Check the current packaging or ask in store. If the roll isn’t sliced open, do this at home before you leave.

  • Leaving chilled fillings in a warm car

    Highly perishable fillings need to be kept at the right temperature, whatever type of roll you choose. The Netherlands Nutrition Centre advises not leaving highly perishable food out of the fridge for more than two hours.

    For a long or hot journey, carry these fillings in a cool bag with ice packs and fill the rolls as late as possible.

  • Assuming ‘multigrain’ means ‘wholemeal’

    Ingredients vary from product to product. Albert Heijn states that its wholemeal roll is made with 100% wholemeal flour, while PLUS lists 56% wholemeal wheat flour for its multigrain rolls.

    If you want a wholemeal option, check the ingredients for the exact product rather than relying on the word ‘multigrain’ alone.

Brands to compare

Albert Heijn

Albert Heijn offers, among other options, a wholemeal roll and packs of white bake-at-home rolls.

  • According to Albert Heijn, its wholemeal roll is made with 100% wholemeal flour.
  • Albert Heijn says its white bake-at-home rolls need another 8–10 minutes in the oven; check separately whether your chosen rolls are already sliced open.

Jumbo

At Jumbo, you can compare white, brown, multigrain and frozen rolls, among other options.

  • The different formats give you a choice between rolls to prepare at home and frozen ones to keep in stock.
  • According to the product information, Jumbo’s white frozen rolls must be prepared and eaten within 24 hours of defrosting.

Lidl

Lidl lists a white roll in its freshly baked bread range.

  • The roll listed is an in-store option if you want to buy rolls before setting off.
  • Lidl says its range may vary by store; also check whether the roll is sliced open.

Aldi

ALDI describes a white roll sold individually.

  • Buying rolls individually lets you choose the right number for your travelling party.
  • Check the ingredients, allergen information and how the roll is sliced on the packaging or in store.

Plus

PLUS sells packs of multigrain rolls to bake at home.

  • PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for this variety.
  • Prepare the rolls before setting off, following the instructions on the packaging; these aren’t ready-to-eat rolls from the in-store bakery.

Dirk

Dirk describes a pack of four 1 de Beste Rustic Multigrain bake-at-home rolls.

  • The stated pack size of four makes it easier to plan for several travellers.
  • The rolls still need to be baked; check the packaging to see whether they’re already sliced open.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Can I take rolls with chilled fillings in the car for a long time?

Only if highly perishable fillings stay chilled during the journey. The Netherlands Nutrition Centre advises not leaving this kind of food out of the fridge for more than two hours, and recommends using a cool bag in warm weather or on a long journey.

How long can I keep rolls?

Follow the storage instructions for your chosen rolls, as fresh, bake-at-home and frozen varieties may have different requirements. The Netherlands Nutrition Centre generally recommends keeping bread in a kitchen cupboard for two to four days; Jumbo says its white frozen rolls should be prepared and eaten within 24 hours of defrosting.

How can I tell whether a roll contains iodised salt?

Check the ingredients list for the exact product for iodised salt or baker’s salt. PLUS lists iodised salt in its multigrain rolls; don’t assume this applies to other varieties.

Are multigrain rolls the same as wholemeal rolls?

No. ‘Multigrain’ doesn’t automatically mean that all the flour used is wholemeal. Albert Heijn states that its wholemeal roll is made with 100% wholemeal flour, while PLUS lists 56% wholemeal wheat flour for its multigrain rolls. So compare the ingredients of the products you’re considering.