Who is this choice relevant to?

Families who keep rice cakes in stock

You want to have something in the cupboard for several tea breaks, without opening more rice cakes at once than your household can eat.

Households who want to portion them out

You eat rice cakes at different times or take them with you. Individually wrapped portions may be more practical than one opened roll.

Parents who vary the rice products they give their children

You sometimes offer rice cakes to your children and also want to consider how often they eat other rice products. The Netherlands Nutrition Centre advises against giving children rice or rice products every day.

What should you look for when choosing?

Start by thinking about how many rice cakes your household will eat once the pack is open. Then decide whether individual portions or a different flavour would make them easier to enjoy with your cuppa.

What to consider What to check before buying Who it matters to
How much to keep in stock Check the net weight and, if stated, the number of rice cakes. Find out how to store the pack once opened. If I want to keep the biscuit tin stocked for several tea breaks, I don’t want to open more at once than we can eat. Around 33% of consumers prioritise how long their stock will keep.
Keeping them crisp and portioning them out Check whether you need to open one pack or can use individually wrapped portions. Follow the storage instructions on the packaging. If I’m taking rice cakes with me or spreading them over several days, I don’t want to keep reaching into the same opened pack. For around 27% of consumers, portion sizes and crispness are their main concern.
Flavour and ingredients Compare plain rice cakes with your preferred flavour, and check the ingredients and allergen information on the pack if it contains added ingredients. When I have guests, I sometimes want to serve something sweet or savoury alongside plain rice cakes. Around 20% of consumers prioritise this choice of flavour.
Variety for children Consider other rice products too when deciding how often to offer rice cakes. Check the label if ingredients or allergens are important to you. If my children are eating them, I don’t want rice cakes to become an everyday habit without realising it. Around 20% of consumers prioritise variety for children.

Common mistakes

  • Assuming a bulk pack means a large family-sized pack

    A shop’s category labels don’t tell you how many tea breaks one pack will last. Jumbo also lists rice cakes in 130 g packs in its bulk-buy category.

    Check the net weight and the number of rice cakes. If you’re stocking up, think about how many packs you’ll need to open at once.

  • Treating a portion pack and a plain roll as the same purchase

    Individual portions are designed to be used separately, while a roll can be handy when several people are sharing. A coating or flavour also changes what you’re putting in the biscuit tin.

    First decide whether you’ll be sharing them, taking portions with you or looking for different flavours. Then compare the packs that suit your choice.

  • Giving rice cakes to children as an everyday snack

    As a precaution, the Netherlands Nutrition Centre advises against giving children rice or rice products every day because of their exposure to arsenic.

    Vary the products you give them, and take into account any other rice products they eat at different times.

  • Relying on an old product description for allergen information

    Ingredients and allergen information can change. This is especially important when serving a rice cake with, for example, cheese, yoghurt or chocolate.

    Before serving, check the label on the pack you actually bought.

Brands and shops to consider

Albert Heijn

Albert Heijn’s rice cake range includes plain options, thicker rice cakes and flavoured varieties. It’s a useful shop to consider if you want to compare different types side by side.

  • There are both simple and coated varieties to compare by type and flavour.
  • For portion packs, check the current packaging and availability; a product page alone won’t give you all the information you need.

Jumbo

Jumbo groups rice cakes into portion packs and bulk packs. This can help you choose between splitting them over several occasions and sharing one pack.

  • You can search the range by pack type.
  • The same category also includes other types of cakes. Check the product name if you’re specifically looking for rice cakes.

PLUS

PLUS lists plain rice cakes in rolls, among other options. The storage instructions for this variety are useful if you’re buying rice cakes for several tea breaks.

  • For PLUS Plain Rice Cakes, PLUS lists a 130 g pack and advises storing them in an airtight tin once opened.
  • Check the current product information and label when buying; ingredients and other product details may change.

ALDI / Goud Gebakken

ALDI lists Goud Gebakken rice cakes with sea salt, as well as separate varieties with a sweet coating.

  • ALDI lists the sea salt variety as a 130 g pack containing 17 rice cakes.
  • For coated varieties, check the ingredients and allergen information on the pack you’ve chosen.

Rice cakes for your cuppa at Joybuy

These rice cakes offer three flavours for your biscuit tin: caramel, salt and cheese. Check how many rice cakes come in each pack and how to store them once opened.

Snack A Jacks Smooth Caramel rice cakes, 140 g

Snack A Jacks Smooth Caramel rice cakes 140 g

For anyone who fancies a caramel-flavoured rice cake with their cuppa. The pack contains 140 g; seal it securely once opened.

If you have allergies, check the label on the pack you’ve bought.

View at Joybuy
g'woon salted rice cakes, 130 g

g'woon salted rice cakes 130 g

For anyone who fancies a salted rice cake with their cuppa. The pack contains 130 g; seal it securely once opened.

If you have allergies, read the current label.

View at Joybuy
g'woon cheese rice cakes, 12 pieces

g'woon cheese rice cakes, 12 pieces

For anyone looking for a savoury option for the biscuit tin. The pack contains 12 pieces.

The available information about milk as an allergen is contradictory. Check the label on the pack you’ve bought before serving, especially if anyone has a milk allergy.

View at Joybuy

Frequently asked questions

Is a family pack of rice cakes always a large pack?

No, the name alone doesn’t tell you how much you’re getting. Jumbo also lists 130 g packs in its bulk-buy category. So check the net weight, the number of rice cakes and how many your household will eat once the pack is open.

When are portion packs more convenient than a roll?

Portion packs are handy if you want to spread rice cakes over several occasions or take them with you. If your household shares them with a cuppa, a roll may be simpler, as long as you store the rest as directed.

Can I give children rice cakes every day?

As a precaution, the Netherlands Nutrition Centre advises against giving children rice or rice products, including rice cakes, every day. Vary what they eat if they have rice products at other times too.

Why should I check the label again on a flavour I know?

Ingredients and allergen information can change, even on a product you’ve bought before. So check the pack you’re about to serve, especially if someone needs to avoid certain allergens.