Which option suits you?

If you want to take one rice cake with you

You want to put an unopened rice cake in your bag or lunchbox. Check whether each one has its own wrapper: a statement about multiple portions only tells you how the pack is divided up.

If you compare labels

You’re choosing between plain, salted and coated rice cakes, and want to compare the ingredients and nutritional values of the exact variety. The Netherlands Nutrition Centre recommends checking the ingredients list and nutrition table, rather than relying on the front of the pack.

For parents looking to offer variety

You’re considering rice cakes as a regular snack for your child. As a precaution, the Netherlands Nutrition Centre recommends not giving children rice or rice products every day, so variety is worth bearing in mind.

What should you look for when buying?

First decide whether you need each rice cake to be sealed individually for taking with you, or whether a roll for home is enough. Then compare the pack and label of the variety you actually want to buy.

What to consider What to check before buying Who it matters to
Individual wrapping Look for a clear statement or image showing a wrapper around each rice cake. If you’re buying a roll, also check the storage instructions for once it’s open. I want to take one unopened rice cake with me and not rely on a roll that’s already been opened. Around 45% of consumers put this type of packaging for taking on the go first.
Ingredients and nutritional values Compare the ingredients, nutritional information per 100 g and allergen information for the exact plain, salted or coated variety. When choosing a snack, I want to know what’s in the variety I’ve chosen, rather than judging it by the front of the pack. Around 33% of consumers prioritise ingredients and nutritional values.
Quantity and availability Check the pack size, number of rice cakes and packaging format; make sure the variety you want is available where you do your shopping. I want a pack that suits how often I eat rice cakes and that I can pick up with my usual shopping. This is the top priority for around 22% of consumers.

Common mistakes

  • Assuming a multipack means individual wrappers

    A label such as ‘3 x 3 pieces’ describes how the pack is divided, but doesn’t tell you whether each rice cake is individually sealed.

    If you want to take one unopened rice cake with you, check the inner packaging in the product photo or in the shop.

  • Looking only at the number of rice cakes

    A roll containing several rice cakes needs to be stored differently once opened from individually sealed portions.

    Choose a packaging format that suits where you’ll store the rice cakes, and follow the instructions on the pack you choose. PLUS says to store its plain rice cake roll in a resealable container once opened.

  • Treating every variety as the same

    Plain, salted and coated rice cakes can have different ingredients and nutritional values.

    Read the ingredients list, nutrition table and allergen information for the exact variety. The Netherlands Nutrition Centre recommends looking beyond claims on the front of the pack.

  • Giving rice cakes to children as a regular daily snack

    As a precaution, the Netherlands Nutrition Centre recommends not giving children rice or rice products every day.

    Alternate rice cakes with other snacks and cereal products.

Brands and shops to explore

Albert Heijn

Albert Heijn groups rice cakes with corn and lentil cakes, among other products, in its online range.

  • Useful for comparing different types of cakes side by side.
  • For a portion pack of rice cakes, check individually whether each one has its own wrapper.

Jumbo

Jumbo offers rice and corn cakes, with options including portion packs and larger packs.

  • The way the packs are divided up can help you find a smaller size to take with you.
  • A label such as ‘3 x 3 pieces’ doesn’t confirm that each rice cake is individually wrapped.

PLUS

PLUS offers plain rice cakes in rolls, as well as a separate portion product containing corn cakes.

  • The plain rice cake roll includes storage instructions for once it’s open.
  • A portion product containing corn cakes isn’t the same as individually wrapped rice cakes.

ALDI

ALDI offers rice cakes with sea salt and chocolate varieties, alongside multipacks of corn cakes.

  • You can distinguish between rice cakes and another type of cake as packaging options.
  • The 3-/4-pack label refers to corn cakes and doesn’t confirm that rice cakes have individual wrappers.

Lidl

Lidl offers rice cakes in varieties including chocolate, yoghurt and sea salt.

  • The different varieties give you a starting point for comparing ingredients and nutritional information.
  • If you’re looking for a particular format to take with you, check the inner packaging of the variety you choose.

Joybuy products

Related products coming soon.

Frequently asked questions

Is a portion pack the same as individually wrapped rice cakes?

No. ‘Portion pack’, ‘3 x 3 pieces’ and ‘4-pack’ don’t automatically mean that each rice cake has its own sealed wrapper. Check the packaging or look for a clear statement that they’re wrapped individually.

How should I store an opened roll of rice cakes?

Follow the instructions on the roll you’ve chosen. Jumbo says to store its plain rice cakes in a cool, dry place; PLUS says to store its plain rice cake roll in a resealable container once opened.

Can I give my children rice cakes every day?

As a precaution, the Netherlands Nutrition Centre recommends not giving children rice or rice products, including rice cakes, every day. Alternate them with other snacks and cereal products.

What should I look for in plain or coated rice cakes?

Compare the ingredients, nutritional values and allergen information for the exact varieties you’re considering. The Netherlands Nutrition Centre recommends reading the back of the pack rather than relying only on the front.