Coffee-break snackers on the go
You want to pop a small portion into your bag or lunchbox, without having to open a large roll each time.
Who might find these options useful?
Home or office snack stockers
You usually eat rice cakes in the same place and can store an opened roll according to the instructions on the pack.
Flavour and label checkers
You’re looking for a variety to enjoy with your coffee and want to compare the ingredients, nutritional information and allergens for that specific product.
What should you look for when choosing?
First decide whether you need individually sealed portions to take with you or a roll to keep in one place. Then choose a flavour and read the label on the pack you’re buying.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Small portions to take with you | Check how many rice cakes are in each inner pack and whether it is individually sealed. | I want to take a few rice cakes with me without opening a whole roll; around 46% of consumers prioritise a small portion to take with them. |
| A supply to keep in one place | Check the pack size and the storage instructions for after opening. | If I eat my rice cakes at home or in the office, I want to be able to reseal the pack after use; for around 27% of consumers, keeping a supply is the main consideration. |
| Flavour and label | Compare the ingredients, nutritional information and allergens for the exact variety. | When choosing a flavoured variety, I want to know what’s in it; for around 27% of consumers, flavour and the label are what make the difference. |
Common mistakes
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Assuming a portion pack contains individually wrapped rice cakes
The name ‘portion pack’ or a description such as ‘3 x 3 pieces’ tells you how the pack is divided up, but doesn’t necessarily mean each rice cake is individually sealed.
Check the pack photos and product description, or inspect the inner packaging in store.
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Assuming a flavoured variety is the same as plain
A coating or added flavour means you should check the ingredients and nutritional information for that specific variety.
Before using the product, also read the allergen information on the current label.
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Relying only on online product information
The information on an online product listing may differ from what’s on the pack you receive.
If you have an allergy or need to avoid specific ingredients, always check the label on the pack you receive.
Brands to consider
Albert Heijn
Albert Heijn lists a product called AH rice cakes portion pack.
- The product name is a useful starting point if you’re looking for small portions.
- Check the pack to see how many rice cakes are in each inner pack and whether it is individually sealed.
Jumbo
Jumbo lists plain rice cakes and coated varieties in packs divided into 3 x 3 pieces.
- You can compare different flavours and pack formats.
- The description ‘3 x 3 pieces’ doesn’t confirm that each rice cake is individually wrapped.
PLUS
PLUS lists products including Plain Rice Cakes Per Roll, 130 g.
- A roll is worth considering if you plan to keep your rice cakes in one place.
- A roll isn’t the same as a pack of individual portions to take with you.
ALDI / Goud Gebakken
ALDI lists Goud Gebakken rice cakes with sea salt: 130 g and 17 pieces per pack.
- The stated number of pieces helps you compare pack sizes.
- The number of pieces doesn’t tell you whether the rice cakes are individually wrapped.
Snack a Jacks
Snack a Jacks describes a rice and corn snack in a portion pack.
- This product range is worth considering if you’re looking for a flavoured snack in small portions.
- Check each product to see whether it’s a rice cake or a rice and corn snack, and how the portions are packed.
Rice cakes and rice snacks on Joybuy
These products are mainly flavoured varieties to enjoy with your coffee. If individually sealed portions to take with you are essential, check the inner packaging of the variety you choose.
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Snack A Jacks Smooth Caramel rice cakes, 140 g
A caramel flavour for anyone looking for a flavoured variety to enjoy with coffee. Check the inner packaging if you want to take individually sealed rice cakes with you.
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Snack A Jacks Cheese rice cakes, 104 g
A cheese flavour for anyone looking for a savoury snack to enjoy with coffee. If you have a milk allergy, check the label carefully. For portions to take with you, check the inner packaging.
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Snack A Jacks Barbecue Pepper rice cakes, 103 g
A seasoned flavour for anyone who doesn’t want a plain variety. Check the current label for ingredients and allergens, and check the inner packaging if you need individual portions.
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Snack a Jacks Choc Chip rice cakes, 166 g
A chocolate variety to enjoy with coffee. Compare the ingredients and allergens with those of a plain rice cake, and check whether the inner packaging suits your plans for taking them with you.
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g'woon cheese rice cakes, 12 pieces
A cheese variety for anyone looking for a savoury flavour; the product name states that the pack contains 12 pieces. If you have a milk allergy, check the pack label, and if you want to take individual portions with you, check whether the rice cakes are individually wrapped.
Frequently asked questions
How do I check for allergens in rice cakes?
Read the ingredients and allergen information on the pack of the exact variety you’re buying. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on the label. If you have an allergy, also check the label on the product you receive.
Are all rice cakes gluten-free or vegan?
Don’t assume this applies to the whole category. ALDI describes its Goud Gebakken rice cakes with sea salt as gluten-free and vegan, but that product description doesn’t automatically apply to other varieties or brands. Check the label on the pack you choose.
How should I store an opened roll of rice cakes?
Follow the storage instructions on the pack and close the roll after use. Jumbo says its plain rice cakes should be stored in a cool, dry place.