Who might find this choice relevant?

If you’re keeping an eye on fibre

Want to know how much a rice cake adds to your daily fibre intake? According to the Netherlands Nutrition Centre, a large 15 g plain rice cake contains 0.7 g of fibre. So check the portion you actually eat, as well as the rest of your diet.

If you need to check ingredients carefully

If you have an allergy, coeliac disease or another dietary restriction, check the ingredients and allergen information for both the rice cake and any topping. The fact that it’s made with rice doesn’t tell you whether the whole product is suitable for you.

If you’re mainly looking for a tasty snack

Plain, multigrain, flavoured and coated rice cakes offer different options to enjoy with your coffee. Alongside the flavour, compare the portion size and nutritional information for the specific variety.

What should you look for when choosing?

Decide what matters most during your coffee break: fibre, a simple ingredient list, checking the label for dietary needs, or flavour. Then compare like for like and consider what a typical portion means for you.

What to consider What to check before buying Who should consider this?
Fibre Compare fibre per 100 g and per portion; the weight of an individual rice cake can vary. If I want to factor in my fibre intake, I need to know what my coffee-time snack actually contributes. Around 36% of consumers prioritise fibre when making this choice.
Ingredients and salt Read the ingredients and compare the salt content per 100 g of the options you’re considering. I’d rather have a straightforward snack with my coffee, without an unnecessarily complicated ingredient list. Simplicity and salt matter most to around 29% of consumers.
Allergens and dietary suitability Check the current ingredients and allergen information, and check any topping separately. If I have an allergy or dietary restriction, I need to be able to assess whether this particular variety is suitable. This is the top priority for around 21% of consumers.
Flavour and convenience Check the type of rice cake, its nutritional information and how many you usually eat. I want something ready to eat with my coffee, and I like to choose a flavour I enjoy. Flavour and convenience come first for around 14% of consumers.

Common mistakes

  • Thinking a plain rice cake is a complete solution for fibre

    According to the Netherlands Nutrition Centre, a large 15 g plain rice cake contains 0.7 g of fibre. So what one rice cake contributes is not the same as the fibre you get from your diet as a whole.

    Compare the amount per portion and factor in the other foods you eat throughout the day.

  • Going by the word ‘multigrain’ alone

    The product name doesn’t tell you how much fibre or salt a particular rice cake contains. Jumbo Thick Multigrain Rice Cakes list 4.9 g of fibre and 0.65 g of salt per 100 g; those figures don’t automatically apply to other multigrain rice cakes.

    Compare the nutritional information for the varieties you’re considering, using the same per-100 g basis.

  • Assuming a rice base rules out all allergens

    Even a short ingredients list doesn’t rule out a relevant ‘may contain’ statement. For example, Jumbo Plain Rice Cakes state that the product may contain sesame and soya.

    If you have an allergy or dietary restriction, check the current label on the rice cake and any additions.

  • Comparing coated rice cakes by the individual piece alone

    A coating changes the product’s nutritional make-up. Jumbo’s nutritional information for Zonnatura Pure Chocolate Rice Cakes lists 24 g of sugars and 25 g of fat per 100 g; comparing them by the individual piece alone can make differences like these harder to see.

    Compare sugars, fat, fibre and salt on the same basis, then consider the portion you actually eat.

Brands to compare

Jumbo

Jumbo’s own-label range includes plain and multigrain rice cakes.

  • You can compare ingredients and nutritional values for each individual product.
  • Don’t assume the fibre or salt content of one variety applies to the whole range.

Albert Heijn

AH’s own-label range includes plain and thick multigrain rice cakes.

  • The different product types give you a starting point for comparing ingredients and flavour.
  • Check the nutritional information on the individual pack rather than relying on the category name.

Snack a Jacks

Snack a Jacks offers rice snacks in a range of flavours, including cheese.

  • Worth considering if flavour is your main priority for a coffee-break snack.
  • Compare the ingredients, nutritional values and portion size for each flavour; flavour alone doesn’t tell you how much fibre it contains.

Zonnatura

Zonnatura’s range includes rice cakes with dark chocolate.

  • The chocolate variety offers a different flavour from a plain rice cake.
  • According to Jumbo’s nutritional information, Zonnatura Pure Chocolate Rice Cakes contain 24 g of sugars and 25 g of fat per 100 g. Compare this variety on its own merits, rather than relying on the brand name.

Rice snacks on Joybuy

These products are mostly rice snacks with distinctive flavours, alongside one plain rice toast. Choose by product type and flavour, and check the information on each individual pack for fibre, salt and any allergens.

Snack a Jacks Smooth Caramel Rice Waffles, 140 g

Snack a Jacks Smooth Caramel Rice Waffles, 140 g

For anyone who fancies a caramel flavour with their coffee. If fibre and sugars also matter to you, compare the nutritional information per 100 g and per portion.

View on Joybuy
Snack a Jacks Rice Wafers Choc Chip, 166 g

Snack a Jacks Rice Wafers Choc Chip, 166 g

For anyone looking for a rice snack with a chocolate flavour. Alongside the portion size and nutritional information, be sure to check the current sesame information on the pack if you have an allergy.

View on Joybuy
Snack a Jacks Cheese Rice Wafers, 104 g

Snack a Jacks Cheese Rice Wafers, 104 g

An option if you’d prefer a savoury cheese flavour to something sweet. For this variety, pay particular attention to salt and fibre per 100 g, and check the allergens on the label.

View on Joybuy
Snack a Jacks Barbecue Pepper Rice Wafers, 103 g

Snack a Jacks Barbecue Pepper Rice Wafers, 103 g

For anyone who fancies a spiced barbecue and pepper flavour with their coffee. Compare the salt content with other savoury varieties and check the current label if you have an allergy.

View on Joybuy
Van Der Meulen Rice Toast Natural, 65 g

Van Der Meulen Rice Toast Natural, 65 g

Plain rice toast for anyone who doesn’t want a strong flavour. Compare it as rice toast rather than assuming it’s the same type of product as a rice cake. Check the salt content and, if you have an allergy, the current information about sesame and soya.

View on Joybuy

Frequently asked questions

How much fibre does a plain rice cake provide?

According to the Netherlands Nutrition Centre, a large 15 g plain rice cake contains 0.7 g of fibre. For another variety, compare the figures per 100 g and the weight of the portion you eat.

Is a multigrain rice cake always the better choice?

No, it depends on the specific products and what you want to compare. Jumbo Thick Multigrain Rice Cakes list 4.9 g of fibre and 0.65 g of salt per 100 g. Before choosing a plain variety, check both its fibre and salt content.

Are rice cakes automatically gluten-free and allergen-free?

No, don’t assume that just because the product contains rice. For example, Jumbo Plain Rice Cakes state that the product may contain sesame and soya. If you have coeliac disease or an allergy, check the suitability and allergen information on the current packaging.

How can I keep rice cakes crisp after opening?

Follow the storage instructions on the pack and seal it carefully after opening. For Snack a Jacks Cheese Rice Wafers, Jumbo advises storing the product in a cool, dry place and says resealing helps keep it fresh.