What should you look for when choosing?
First, compare rice cakes based on what matters most to you during your coffee break. Then use the nutritional information per 100 g to compare varieties like for like, and check how much you’re actually having per portion.
| What to consider | What to check when buying | Who it’s for |
| Added sugar |
Compare total and added sugars per 100 g. If there’s a coating, check the ingredients list too. |
I want something crunchy with my coffee, but without a sweet coating. Around 42% of consumers prioritise less added sugar. |
| Texture and fibre |
Check the fibre and salt content per 100 g for thicker or multigrain varieties. |
If a thin rice cake doesn’t feel substantial enough, I look for a different texture or check the fibre content. Around 25% of consumers prioritise this. |
| Sweet flavour |
For coated rice cakes, compare the total and added sugars with those in a plain variety. |
Sometimes I want a sweet treat with my coffee, even if it contains more added sugar. Taste is the top priority for around 17% of consumers. |
| Ingredients and dietary requirements |
Check the ingredients, allergens and any warnings about traces on the exact product packaging. |
A rice cake first needs to meet my ingredient or dietary requirements. For around 16% of consumers, this is the most important consideration. |
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Frequently asked questions
Does 0 g of added sugars mean a rice cake contains no sugar?
No. A rice cake can still contain sugars even if it lists 0 g of added sugars. Check both the total sugars and added sugars, and don’t treat ‘no added sugars’ as another way of saying ‘sugar-free’.
Should I compare rice cakes per 100 g or per portion?
Use the figures per 100 g to compare the nutritional values of different rice cakes on the same basis, then check how much you’re having per portion. Read the ingredients list too: according to the Voedingscentrum, ingredients are listed in order of quantity.
Can a chocolate rice cake fit into a diet where I’m limiting added sugar?
If so, compare the coated variety with a plain one first: Albert Heijn lists 24 g of added sugars per 100 g for AH Rijstwafels pure chocolade, compared with 0 g per 100 g for AH Rijstwafels naturel. This makes the chocolate variety less suitable for this particular goal.
Are rice cakes suitable as a daily snack for children?
As a precaution, the Voedingscentrum advises against giving children rice or rice products, including rice cakes, every day because of possible exposure to arsenic. So alternate them with other types of snacks and grain products.
Can I rely on a claim such as ‘high in fibre’ or ‘sugar-free’ alone?
No. Check the nutritional information and ingredients for the exact variety too. The Netherlands Food and Consumer Product Safety Authority emphasises that nutrition claims must be accurate; a claim about one characteristic is no substitute for comparing sugar, fibre, salt and allergens.