What should you look for when choosing?
First decide whether you want a neutral rice snack or a biscuit to enjoy with coffee. Then compare the portion size, nutritional information and allergens for the varieties you’re considering.
Plain rice cake
A good choice if: you want the flavour to come mainly from your own topping or the cake alongside your coffee.
The trade-off: you won’t get the flavour and texture of a traditional wheat biscuit.
Digestive
A good choice if: you specifically want a biscuit to enjoy with coffee or to use as a crumb base.
The trade-off: the classic variety isn’t a like-for-like alternative to a rice cake. If you need a gluten-free option, look for a separate variety explicitly labelled gluten-free.
| What to consider | What to check before buying | Who it matters to |
| Biscuit texture |
Check whether you’re buying a wheat biscuit or a rice cake, and look at the serving size. Jumbo lists McVitie's Digestives Original as containing 71 kcal per 14.7 g biscuit. |
If I want a biscuit with coffee or a biscuit base for cake, the product type comes first. Around 36% of consumers prioritise this type of biscuit. |
| Neutral base |
Compare sugars and salt per 100 g and per serving. Jumbo lists its plain rice cakes as containing 0.6 g of sugars and less than 0.01 g of salt per 100 g. A salted variety needs to be compared separately. |
Alongside cake or with a topping of my choice, I want a rice snack that doesn’t overpower the flavour. This is the priority for around 29% of consumers. |
| Gluten and allergens |
Read the ingredients, allergen information and any warnings on the pack. If you need a gluten-free option, look for an explicit gluten-free label. |
If gluten or another allergen limits my choice, I need to be able to check the specific product before serving it. For around 21% of consumers, this is the first thing to consider. |
| Packaging and storage |
Check the pack size and storage instructions, especially if you won’t eat the snack straight away. PLUS advises storing its plain rice cakes in an airtight container after opening. |
I eat the snack over several coffee breaks and want to be able to store it properly once opened. For around 14% of consumers, this practical consideration comes first. |
Rice snacks and digestives at Joybuy
This selection includes two digestive varieties and two rice snacks. The rice toast is a cracker, not a product labelled as a rice cake. So first decide which texture you’re looking for, then check the label of the variety you choose.
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McVities Digestive Original, 400 g
An option if you’re looking for a plain digestive to enjoy with coffee or use as a crumb base.
If you have an allergy, check the current packaging for wheat, gluten-containing cereals and any statement about possible traces of milk. This isn’t suitable if you need a gluten-free option.
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McVitie's Digestives Milk Chocolate, 266 g
A digestive for anyone who specifically wants a milk chocolate biscuit with coffee, rather than the plain Original.
Compare the nutritional information for this variety separately. If you have allergies, check the current packaging for milk, soya and wheat, among other ingredients. Don’t choose it if you need a gluten-free option.
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g'woon rice cakes with salt, 130 g
A rice cake option if you’d prefer a salted rice snack to a sweet biscuit.
Compare the salt, sugars and fibre on the label if you’re weighing this up against a plain rice cake. If you have a sesame allergy, check the current allergen information.
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Van Der Meulen Rice Toast Natural, 65 g
A rice toast or cracker for anyone looking for a savoury, rice-based snack; this product isn’t labelled as a rice cake.
Check whether this type of product suits your coffee break. To compare nutritional values, check the unit on the packaging. If you have an allergy, look for information about sesame and soya.
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Frequently asked questions
Are a rice cake and a digestive the same thing?
No, they’re different types of snack. Jumbo lists wholegrain rice as an ingredient in its plain rice cake, while the McVitie's Digestives Original described by Jumbo is a wheat biscuit. If a recipe calls for biscuit crumbs, don’t automatically use a rice cake as a substitute.
Can I choose any rice cake if I need a gluten-free product?
No. Check the specific product and its current packaging. The Netherlands Nutrition Centre advises looking for a ‘gluten-free’ label or the Crossed Grain symbol. Check for any other allergens that are relevant to you, too.
Is a digestive with 0% sugar the same as a regular digestive?
No. Compare the full ingredients and nutritional information for both varieties. Albert Heijn states that its digestive with 0% sugar contains polyols and warns that excessive consumption may have a laxative effect.
Are rice cakes suitable as an everyday snack for children?
As a precaution, the Netherlands Nutrition Centre advises against giving children rice or rice products, including rice cakes, every day. Offer a variety of other grain products and snacks instead.
How should I store rice cakes once opened?
Follow the storage instructions on the packaging and seal the product properly. PLUS recommends storing its plain rice cakes in an airtight container after opening, so you can keep the rest of the pack dry.