Who is this choice relevant to?

TV snackers keeping an eye on sugar

You fancy a stroopwafel but are looking for one with demonstrably less sugar than a comparable regular option.

Enjoying a treat mindfully

You want a sweet snack while watching TV, but also want to decide how many to eat and how much energy that amount provides.

Shoppers with ingredient or allergen requirements

As well as sugar, you may be checking for things such as gluten, milk, soya or sweeteners. A reduced-sugar claim does not answer those questions.

What should you look for when choosing?

Start with what matters most to you: do you want demonstrably less sugar, to decide how much you’ll eat during a TV night, or to check first which ingredients are suitable for you?

What to consider What to check Who it matters to
Demonstrably less sugar Check what the sugar reduction is being compared with, and look at the sugars per 100 g in both stroopwafels. If I want a sweet TV snack with less sugar, the difference compared with a regular stroopwafel needs to be clear. For around 50% of consumers, demonstrable sugar reduction comes first.
Portion and nutritional value Check the weight per biscuit and compare the energy and saturated fat per 100 g. If I might eat more than one stroopwafel during a long TV night, I want to know what the amount I choose adds up to. Around 30% of consumers give portion size and nutritional value the highest priority.
Ingredients and allergens Check the current ingredient and allergen information on the packaging, even if there is a reduced-sugar claim. If I need to avoid certain ingredients, the product’s composition determines whether a stroopwafel is suitable for me. This is the top priority for around 20% of consumers.

Common mistakes

  • Taking ‘less sugar’ as a verdict on the whole snack

    According to Albert Heijn, AH Butter reduced-sugar stroopwafels still contain 396 kcal and 11 g of saturated fat per 100 g. The sugar comparison alone does not tell you how much you’ll eat during a TV night.

    As well as sugars, check the energy, saturated fat and weight of the portion you plan to have.

  • Looking only at the front of the pack

    A claim does not give you the full nutritional information or ingredients list. What’s more, different portion sizes make it difficult to compare products per biscuit.

    First compare similar stroopwafels per 100 g, as recommended by the Netherlands Nutrition Centre, then read the ingredients list.

  • Confusing gluten-free with reduced sugar

    Jumbo lists a separate gluten-free stroopwafel option. According to Albert Heijn, AH Butter reduced-sugar stroopwafels contain ingredients including wheat, milk and soya. These are different product features.

    Check the packaging of the specific option you want to buy to make sure it meets your main requirement.

Brands compared

Compare specific stroopwafel options, not just brands: a regular stroopwafel and a reduced-sugar option answer different shopping needs.

Albert Heijn

AH Butter reduced-sugar stroopwafels offer a clear comparison with AH Butter stroopwafels.

  • Albert Heijn states that its reduced-sugar option contains 32% less sugar, with 23 g of sugars per 100 g, compared with 34 g per 100 g for the regular option.
  • According to Albert Heijn, the reduced-sugar option also contains 17 g of fat per 100 g, as well as wheat, milk and soya.

Céréal

A stroopwafel option whose product information at Albert Heijn states that it contains less sugar than a regular stroopwafel.

  • According to Céréal’s product information at Albert Heijn, the option contains 65% less sugars than a regular stroopwafel; the ingredients list includes isomalt.
  • On 7 October 2026, Albert Heijn listed the option as discontinued. Check availability with a retailer before relying on being able to buy it.

Daelmans

The Daelmans stroopwafel described by PLUS is a regular option for anyone wanting to compare a classic stroopwafel with a reduced-sugar alternative.

  • PLUS states that this option contains 38 g of sugars per 100 g.
  • The product information in question makes no reduced-sugar claim; the option contains wheat, soya and milk.

Jumbo

Jumbo’s stroopwafel range includes a separate product in its Lekker Vrij van Gluten range, alongside regular options.

  • This separate option is worth considering if you’re specifically looking for a gluten-free stroopwafel.
  • Gluten-free does not automatically mean less sugar, so check the nutritional information for the option you choose.

Lidl / Sondey

Lidl describes Sondey Butter stroopwafels as a regular option made with butter and caramel.

  • The pack described contains 12 biscuits and weighs 480 g.
  • The product page does not give a sugar value or make a reduced-sugar claim. Check the packaging in store for this information.

ALDI

ALDI describes a regular stroopwafel with caramel filling, sold in a pack of 12 weighing 378 g.

  • The number of biscuits and pack weight help you work out the amount per biscuit.
  • Check the sugars per 100 g on the pack before comparing this option with a reduced-sugar stroopwafel.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a reduced-sugar stroopwafel sugar-free?

No. Albert Heijn states that AH Butter reduced-sugar stroopwafels contain 23 g of sugars per 100 g. Look for ‘of which sugars’ in the nutrition table to see how much sugar the specific option contains.

How do I compare stroopwafels with different portion sizes?

First compare similar stroopwafels per 100 g; according to the Netherlands Nutrition Centre, this gives you a like-for-like basis. Then check the weight per biscuit and decide how many you want to eat during your TV night.

What does ‘reduced sugars’ mean on packaging?

According to the Netherlands Food and Consumer Product Safety Authority, this claim means the sugar content must be at least 30% lower than that of a similar food, while the energy content must not be higher. The claim does not replace the nutrition table: check the sugars and energy per 100 g too.