Who is this choice relevant to?

Stallholder comparing sugar content

You want to use the ‘of which sugars’ value per 100 g as your first selection criterion. Céréal lists 7.7 g of sugars per 100 g for its dark chocolate sprinkles; compare other variants on the same basis.

Stallholder looking to offer milk chocolate

You’re looking for a milk variant to offer alongside or instead of dark chocolate sprinkles. Céréal lists 15 g of sugars per 100 g for its milk variant, which contains milk and soya.

Stallholder responsible for organising customer information

For unpackaged oliebollen with a topping, allergen information must be available before purchase. The Netherlands Food and Consumer Product Safety Authority highlights the requirement to provide information about 14 allergens in unpackaged foods.

What should you look for when choosing?

First, decide what matters most for your stall: sugar content, the choice between dark and milk chocolate, clear customer information or how the product works during service.

What to consider What to check before buying Who is this most important for?
Sugars per 100 g Compare ‘of which sugars’ per 100 g; consider any reduction claim alongside the stated reference product. I want to compare the sugar content of toppings on a like-for-like basis. This figure is the deciding factor for around 36% of consumers buying stock for a stall.
Flavour and menu choice Choose between dark and milk chocolate, and try the product on one of your own oliebollen. If customers can choose between dark and milk chocolate, I want to know which flavour best suits my range. This choice matters most to around 29% of consumers buying stock.
Allergens and polyols Check the latest label for allergens, ingredients and warnings; make sure staff can access the information. I want to be able to answer questions about an unpackaged topping accurately before purchase. This information is the top priority for roughly 21% of consumers buying stock.
Purchasing and use Confirm the exact variant and pack size with your supplier; test sprinkling and serving on a warm oliebol. For seasonal sales, I want to be able to buy a variant that fits the way I work. Practical considerations are the top priority for around 14% of consumers buying stock.

Common mistakes

  • Relying on ‘less sugar’ alone

    A reduction claim compares a product with a reference product. It doesn’t tell you how much sugar different chocolate sprinkles contain for the same quantity.

    Compare the ‘of which sugars’ value per 100 g and note whether you’re comparing a dark or milk variant.

  • Overlooking polyols and allergens

    Céréal lists 40 g and 44 g of polyols per 100 g for its dark and milk variants respectively. According to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems. The variants also differ in their allergen information.

    Read the latest packaging, set a consistent serving size for sprinkling, and make sure staff can access the ingredient and allergen information.

  • Treating an old product listing as a buying option

    Jumbo says its Hagelslag Melk Minder Suiker 200 g is no longer part of its online range. Albert Heijn lists Venz Hagelslag Melk 30% Minder Suiker 400 g as discontinued.

    Before buying stock for the season, confirm the exact variant, best-before date, ingredients and available quantities with your supplier.

  • Not testing the topping on a warm oliebol

    A sugar-content figure or product description won’t tell you how the sprinkles will behave on one of your warm oliebollen.

    Try each option at your usual serving temperature, sprinkling amount and serving time. Check how well it sticks, whether it melts or runs, its flavour and how much cleaning is needed.

Brands to consider

Céréal

Its dark and milk chocolate sprinkles offer two different sugar levels and flavour profiles.

  • Céréal lists 7.7 g of sugars and 40 g of polyols per 100 g for Puur; for Melk, the figures are 15 g of sugars and 44 g of polyols per 100 g.
  • Puur contains soya and may contain milk; Melk contains milk and soya. Always check the latest label before buying.

Albert Heijn

AH Hagelslag Puur Minder Suiker is a supermarket own-brand option to consider.

  • The product listing makes it easy to search for the exact variant.
  • Albert Heijn says that ingredients, nutritional values and allergen information may change. Use the latest packaging for your stall.

Jumbo

Jumbo Hagelslag Melk Minder Suiker 200 g is a comparison point for milk chocolate sprinkles.

  • Jumbo lists 42.6 g of sugars per 100 g for this exact variant.
  • Jumbo says the product is no longer part of its online range. It lists milk as an allergen and says the product may contain gluten and wheat.

Venz

Venz Hagelslag Melk 30% Minder Suiker 400 g is a reference point for another milk variant.

  • The Albert Heijn product listing gives a sugar content of 48 g per 100 g.
  • Albert Heijn lists this variant as discontinued; don’t take the listing as confirmation that it’s currently available.

De Ruijter

The dark chocolate sprinkles mentioned are a conventional comparison product, not a reduced-sugar option.

  • Albert Heijn lists 64 g of sugars per 100 g for De Ruijter Chocoladehagel Puur.
  • That figure says nothing about whether another De Ruijter variant is suitable as a reduced-sugar topping.

Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean that chocolate sprinkles are sugar-free?

No. Céréal lists 7.7 g of sugars per 100 g for its dark chocolate sprinkles and 15 g per 100 g for its milk variant. For your stall, use the product name and nutritional information on the latest packaging.

Do I need to provide allergen information for oliebollen with chocolate sprinkles?

Yes. If you sell unpackaged oliebollen with chocolate sprinkles, allergen information must be available before purchase. The Netherlands Food and Consumer Product Safety Authority says customers must be able to get information about the 14 allergens in unpackaged foods; check both the oliebol and the topping you choose.

Why should I check for maltitol in these chocolate sprinkles?

The Céréal variants reviewed contain maltitols and list 40 g and 44 g of polyols per 100 g respectively. According to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems. So check the warnings on the latest packaging and make sure staff have the right information for the topping you use.

How do I compare the sugar content of different variants?

Compare the ‘of which sugars’ figure per 100 g on the nutritional information for each exact variant. The Netherlands Nutrition Centre recommends comparing labels on a per-100 g basis; also note separately whether you’re choosing dark or milk chocolate sprinkles.