If you’re looking for chocolate sprinkles with less sugar for the office, you can compare Céréal Hagelslag Puur 200 g with regular chocolate sprinkles. The product is called hagelslag, not chocolate flakes. According to Céréal and Albert Heijn, it contains 88% less sugar than comparable standard dark chocolate sprinkles, while Jumbo lists 7,7 g of sugars per 100 g. If you’re mainly looking for a standalone snack, the fruit, snack vegetables, nuts and bread options mentioned by the Voedingscentrum are a different kind of purchase.
You want to keep sweet spreads available and compare their sugar content with similar products. Check the rest of the nutritional information per 100 g too: a sugar-reduction claim doesn’t tell you everything about a product.
Ingredients and allergen information should be easy for colleagues to find. Céréal Hagelslag Puur contains maltitols and soya, may contain milk and carries a warning that excessive consumption may have a laxative effect.
If colleagues want something to eat between meetings, bread toppings are not the same kind of purchase as individual snacks. The Voedingscentrum lists fruit, snack vegetables, nuts, bread and wraps, among other options, for a snack between meals.
First decide whether you’re stocking up on chocolate sprinkles for bread or on standalone snacks. Then compare similar spreads per 100 g, as recommended by the Voedingscentrum.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugars in chocolate sprinkles | Compare the ‘of which sugars’ figure per 100 g for similar chocolate sprinkles or flakes, and check what the reduction claim is comparing them with. | If I want to keep offering chocolate sprinkles, I want to compare sugar content without relying on the front of the pack. This comparison is a priority for around 50% of consumers. |
| Ingredients and allergens | Read the ingredients, allergen information and usage warnings, and make sure they’re available wherever shared supplies are kept. | With self-service, I want colleagues to be able to see what the spread contains. Around 30% of consumers give this information top priority. |
| Spread or snack | Decide whether the product will be used on bread or as a topping, or whether you’re looking for something that can be eaten on its own. | For a break without bread, I’m looking for a standalone snack, not a topping to sprinkle. This distinction is the main consideration for around 20% of consumers. |
According to Jumbo, Céréal Hagelslag Puur 200 g contains 7,7 g of sugars and 388 kcal per 100 g. So the reduction claim doesn’t mean the product contains no sugars, nor does it tell you how much energy it provides.
Compare the nutritional information per 100 g with similar spreads and decide which figures matter most for your purchase.
Céréal Hagelslag Puur contains maltitols and soya, may contain milk and carries a warning that excessive consumption may have a laxative effect.
Keep the original packaging with the product, or make sure colleagues can access the full ingredients and allergen information.
Chocolate flakes and sprinkles are intended as a bread topping or garnish. For a snack between meals, the Voedingscentrum also lists fruit, snack vegetables, nuts, bread and wraps.
Distinguish between bread toppings and food for a break without bread on your shopping list.
Céréal Hagelslag Puur 200 g is a type of chocolate sprinkles with a sugar-reduction claim, not a product described as chocolate flakes.
Jumbo lists De Ruijter Hagelslag Puur and Melk as regular chocolate sprinkles.
Jumbo stocks own-brand products in the chocolate sprinkles and flakes category, as well as products from De Ruijter and Céréal.
No. A reduction compared with a similar product doesn’t mean it contains no sugars. For solid foods, the Voedingscentrum defines ‘low sugar’ as a maximum of 5 g of sugars per 100 g and ‘sugar-free’ as a maximum of 0,5 g per 100 g; Jumbo lists 7,7 g of sugars per 100 g for Céréal Hagelslag Puur.
First compare products of the same type per 100 g, then look at ‘of which sugars’, energy, saturated fat, fibre and ingredients. The Voedingscentrum recommends comparing products per 100 g, as differences in serving sizes can make comparisons less clear. Also bear in mind that chocolate sprinkles and chocolate flakes are not the same product.
Yes, provided users can access the ingredients, allergen information and usage warning. This variety contains soya and maltitols, may contain milk and carries a warning that excessive consumption may have a laxative effect.
Chocolate flakes are still a bread topping or garnish; having less sugar doesn’t make them the same kind of purchase as a standalone snack. If the office is looking for something to eat during a break without bread, the Voedingscentrum lists fruit, snack vegetables, nuts, bread and wraps, among other options.
