Who are these options for?

Busy breakfast eater who prefers organic

You want an organic oat base with a short ingredients list, but you’re short on time in the morning. Albert Heijn says its AH Biologisch fijne vlokken take two minutes to prepare in the microwave, followed by a standing time.

Portion planner avoiding added sugars

You want pre-measured portions and check the added sugar content separately. Quaker says Oats Express Naturel contains no added sugars and has 0.3 g of sugars per 45 g portion. If organic is also a requirement, check the labelling on the pack.

Buyer weighing up protein and allergens

You compare protein content, but also read the allergen information for each variety. Quaker Oats Express Protein Naturel contains soya protein. For oats if you have coeliac disease, the Voedingscentrum recommends looking for the official Crossed Grain symbol on the packaging.

What should you look for when choosing?

First decide whether organic labelling is essential for you. Then compare the ingredients, sugar information and total preparation time, including any standing time.

What to consider What to check when buying Who it matters to
Organic credentials Check the organic label and certification code on the packaging, and read the ingredients list. If I want to eat organic, I want to be able to check where my food comes from, even if loose oats are less convenient for portioning. Organic origin is the top priority for an estimated 29% of consumers.
Added sugars Read both the ingredients list and the information about added sugars; compare total sugars on the same basis, for example per 100 g. For a plain breakfast, I want to know whether sugar has been added, not just how much sugar is listed in the nutrition table. Around 29% of consumers prioritise avoiding added sugars above all else.
Preparation and portions Check the preparation instructions, standing time and whether you’re buying loose oats or pre-measured portions. On a busy morning, I want to know how long a bowl really takes and whether I need to measure out a portion myself. This is the main consideration for an estimated 18% of consumers.
Protein and allergens Compare protein per 100 g and per portion; read the allergen declaration. If you have coeliac disease, check for the official Crossed Grain symbol. If I’m considering a variety with extra protein, I also want to know whether it contains soya and what the packaging says about gluten. This is the most important consideration for roughly 24% of consumers.

Common mistakes when buying oats

  • Assuming organic means no added sugars

    Organic labelling and ingredients are two different things. In an oat mix, other ingredients may influence your choice.

    Check the organic label, ingredients list and information about added sugars separately.

  • Looking only at the sugar figure

    The figure for ‘of which sugars’ also includes naturally occurring sugars. On its own, it doesn’t tell you whether sugar or syrup has been added.

    As well as checking the nutrition information, read the ingredients list and look for any ‘no added sugars’ claim.

  • Assuming all fine oats are ready straight away

    Albert Heijn says its organic fine oats need a further two to three minutes to stand after two minutes in the microwave. Jumbo says its organic wholegrain oats should be cooked for three minutes, then left to stand for three minutes.

    Read the full preparation instructions before choosing a product for a morning when time or portioning convenience is a deciding factor.

  • Assuming oats are always gluten-free

    According to the Voedingscentrum, oat products can become contaminated with gluten. A protein variety may also contain other allergens: Quaker Oats Express Protein Naturel contains soya protein.

    Read the allergen declaration for the variety you choose. If you have coeliac disease, look for the official Crossed Grain symbol on the packaging.

Brands to consider

Albert Heijn

The own-brand product reviewed is a bag of organic fine oat flakes for anyone who wants to measure out their own portions.

  • Albert Heijn says the fine oats contain 100% organic wholegrain oats and 0 g of added sugars per 100 g.
  • They don’t come in individual portion sachets; after two minutes in the microwave, they need time to stand.

Jumbo

Jumbo Biologisch Volkoren Havermout is a loose oat base for anyone who values a single ingredient.

  • Jumbo lists only organic wholegrain oats as an ingredient and 1.2 g of sugars per 100 g.
  • The preparation instructions recommend cooking for three minutes, then leaving the oats to stand for three minutes.

Quaker

The Oats Express varieties reviewed are designed for measured portions and quick preparation; Naturel and Protein Naturel have different ingredients.

  • Quaker says Oats Express Naturel contains no added sugars and has 0.3 g of sugars per 45 g portion.
  • Oats Express Protein Naturel contains soya protein. If organic labelling is a requirement for you, check each pack.

Zonnatura

The Bio varieties reviewed include plain wholegrain oats and a mix with added protein.

  • The protein variety listed by Jumbo contains 22 g of protein and 12 g of fibre per 100 g.
  • This variety also contains spelt and soya. Check which variety is available and read the current label.

ALDI / Golden Bridge

Golden Bridge fine wholegrain oats come in a 500 g bag.

  • ALDI lists fine wholegrain oats, which can be compared with pre-portioned products as loose oats.
  • If organic credentials and no added sugars are requirements, check both on the packaging.

Oats to browse at Joybuy

This Joybuy selection features Quaker Express Oatmeal, 324 g. Check the packaging for preparation instructions, ingredients, sugar content and organic labelling before deciding whether this variety is right for your breakfast.

Quaker Express Oatmeal, 324 g pack

Quaker Express Oatmeal 324 g

A pack to compare if you’re looking for oats for a quick breakfast.

Pack size: 324 g. Check the current packaging for preparation instructions, nutrition information, ingredients and any organic labelling.

View at Joybuy

Frequently asked questions

Does ‘no added sugars’ mean that oats contain no sugars?

No. Naturally occurring sugars may still appear in the nutrition information. Quaker says Oats Express Naturel contains no added sugars and has 0.3 g of sugars per 45 g portion. So check the claim, ingredients and ‘of which sugars’ information together.

Are organic oats automatically free from added sugars?

No. Organic labelling alone doesn’t tell you whether sugar has been added. Check the ingredients and sugar information for the variety you choose too. Albert Heijn separately states that its organic fine oats contain 0 g of added sugars per 100 g.

Are regular organic oats suitable for people with coeliac disease?

Organic labelling alone isn’t enough. The Voedingscentrum points out that oat products can become contaminated with gluten and says to check for the official Crossed Grain symbol on the packaging if you have coeliac disease.

How can you prepare organic fine oats quickly?

Albert Heijn recommends combining 40 g of oats with 250 ml of milk or a plant-based alternative, then microwaving for two minutes at 800 watts and leaving to stand for two to three minutes. Allow for that standing time when comparing products for speed.