Who are these options relevant to?

Vegan shoppers who read labels

You want to avoid animal-derived ingredients and don’t assume that the word ‘pure’ means a product is suitable for vegans. The ingredients and the separate allergen warning are what matter most to you.

Fans of a pronounced cocoa flavour

You compare the stated cocoa content, but choose from products whose ingredients meet your requirements. A higher percentage alone doesn’t tell you whether chocolate sprinkles are vegan.

Shoppers looking for a larger pack

You use chocolate sprinkles regularly and check whether the pack size suits your needs. Even with a product you know, check the current ingredients on the packaging.

What should you look for when choosing?

When choosing pure chocolate sprinkles for vegan shopping, check the ingredients before comparing cocoa content or pack size.

What to consider What to check before buying Who is this most important for?
Vegan suitability Check the ingredients on the pack for milk powder, milk fat and other animal-derived ingredients. Consider any warning about possible traces of milk separately. I don’t want milk as an ingredient in my chocolate sprinkles, and I want to know what a warning about possible traces of milk means for my choice. Around 50% of shoppers prioritise this ingredients check.
Cocoa content Compare the stated minimum cocoa solids content of the exact variants and check their ingredients as well. A pronounced cocoa flavour matters to me, as long as the ingredients suit my vegan choice. This is the main consideration for around 30% of shoppers.
Pack size Check the pack size and use-by date to make sure they suit your needs. If I use chocolate sprinkles often, I want to choose a pack I can finish before its use-by date. This practical consideration comes first for around 20% of shoppers.

Common mistakes

  • Assuming ‘pure’ means vegan

    According to Albert Heijn’s product information, AH Hagelslag puur contains whole milk powder. The product information for Venz Puur and the De Ruijter variants reviewed lists milk fat.

    So check the ingredients of the exact variant before relying on the brand name or the word ‘pure’.

  • Assuming more cocoa means a product is vegan

    Albert Heijn states that De Ruijter Specials Hagelslag Intens Puur contains at least 52% cocoa solids, but the ingredients reviewed also include milk fat. The cocoa percentage answers a different question from the ingredients list.

    First check whether the ingredients suit your vegan choice, then compare the stated cocoa percentages.

  • Overlooking a warning about possible traces of milk

    Jumbo and the product information for Fairtrade Original state that the pure chocolate sprinkles in question may contain milk. This is different from milk being an ingredient, but the warning may matter if you have a milk allergy or as part of your personal vegan considerations.

    Check the current allergen information on the pack. If you’re unsure because of a milk allergy, ask the manufacturer or retailer for up-to-date product information.

Brands to consider

The features listed apply to the variants described, not to every chocolate sprinkle from these brands. Always check the label of the exact product when you buy it.

Jumbo

Jumbo describes its 600 g Chocoladehagelslag Puur as plant-based and states that it contains at least 32% cocoa solids.

  • The stated ingredients contain no milk ingredients.
  • Jumbo warns that the product may contain milk; consider this warning separately.

Fairtrade Original

Fairtrade Original’s pure chocolate sprinkles state that they contain at least 32% cocoa solids and feature Fairtrade as a product attribute.

  • The ingredients listed by Albert Heijn do not include milk.
  • The product information says the chocolate sprinkles may contain milk and does not explicitly describe them as vegan. Check the current pack or ask the manufacturer to confirm.

De Ruijter

De Ruijter offers standard pure chocolate sprinkles and a Specials Intens Puur variant. For the latter, Albert Heijn states that it contains at least 52% cocoa solids.

  • The stated cocoa content sets Intens Puur apart from the standard pure chocolate sprinkles.
  • The pure variants reviewed contain fractionated milk fat, so they aren’t suitable for vegan shopping.

Venz

Venz Puur Chocolade Hagelslag is a pure variant stated to contain at least 32% cocoa solids.

  • The ingredients listed by Jumbo include fractionated milk fat, so this variant isn’t vegan.

Albert Heijn

Albert Heijn has its own pure chocolate sprinkles and also stocks pure chocolate sprinkles from other brands.

  • According to Albert Heijn, AH Hagelslag puur contains whole milk powder, so it isn’t a vegan choice.

ALDI

ALDI describes Kiekeboe Hagelslag puur as a 600 g pack made with Rainforest Alliance cocoa.

  • Before choosing this variant for vegan shopping, check the ingredients, allergens and cocoa content on the pack in store.

Lidl

Lidl lists Mister Choc Hagelslag puur and an XXL variant of pure chocolate sprinkles.

  • For these variants, check the current label to assess the ingredients, allergens and cocoa content.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are pure chocolate sprinkles automatically vegan?

No. ‘Pure’ doesn’t guarantee vegan ingredients. According to Albert Heijn, AH Hagelslag puur contains whole milk powder; the Venz and De Ruijter pure variants reviewed contain milk fat. Check the ingredients of the exact product.

Does ‘may contain milk’ mean that milk is an ingredient?

No. Milk powder or milk fat in the ingredients list is part of the recipe; ‘may contain milk’ is a separate warning about the possible presence of milk. Decide how you feel about this warning when making a vegan choice, and take it seriously if you have a milk allergy.

Which pure chocolate sprinkles mentioned here state that they contain 52% cocoa solids?

Albert Heijn states that De Ruijter Specials Hagelslag Intens Puur contains at least 52% cocoa solids. The variant reviewed also contains fractionated milk fat, so it isn’t suitable for vegan shopping.

Should I check the product information on the packaging?

Yes. Before buying, check the ingredients and allergen information on the pack of the exact variant, even if you’ve read product information online before. This is particularly important if milk as an ingredient or a warning about possible traces of milk affects your choice.