Looking for pure chocolate sprinkles with a higher stated cocoa content to take on the go? Compare the percentage for the variant you choose: Albert Heijn lists at least 52% for De Ruijter Specials Intens Puur and 50% for AH Puur Minder Suiker, compared with at least 32% for some standard pure variants. Take a base such as bread or crackers too, as chocolate sprinkles are a topping, not a complete snack. Before setting off, check the nutritional information, allergens and storage instructions on the packaging.
Who is this relevant for?
Those who prefer a higher cocoa content
You want to compare a clearly stated cocoa percentage for bread or another base to eat with your topping while you’re out and about. For the variants described by Albert Heijn, the minimum ranges from 32% to 52%; which difference you prefer in terms of taste is a personal choice.
Travellers planning several eating occasions
You’re planning breakfast or snacks for more than one occasion, so you’re considering the pack size, a suitable base to eat the sprinkles with, and somewhere cool and dry to store them.
Shoppers checking nutritional information or allergens
You compare the sugars per 100 g and read the allergen statement on the packaging you buy. The word ‘pure’ alone doesn’t tell you which of the variants reviewed contains milk, lactose or soya.
What should you look for when choosing?
First decide what matters most to you on this road trip. Then compare the details for that exact variant and think about what you’ll eat the sprinkles with while you’re on the go.
| What to consider |
What to check |
Who is it important for? |
| Cocoa content |
Compare the stated minimum percentage of cocoa solids for the exact variant, not just the word ‘pure’. |
If you want to choose a variant based on a clearly stated cocoa content, the percentage helps you make a more focused comparison without promising a particular taste. This cocoa content is a priority for around 33% of consumers. |
| Sugars and nutritional value |
Check the sugars per 100 g; for ‘less sugar’ claims, see which product it is being compared with. |
If you’re packing for several eating occasions, you’ll want to compare the nutritional information for the different variants. Around 27% of consumers say this comparison is a priority. |
| Taking it with you and storage |
Check the pack size and storage advice, and make sure you have a suitable base to eat it with and somewhere cool and dry to store it. |
If you’re taking chocolate sprinkles along for several stops, you’ll want a pack that suits your plans and a base to eat them with. Practicality comes first for around 20% of consumers. |
| Allergens |
Read the allergen statement on the physical packaging, including ‘contains’ and ‘may contain’ information. |
If someone eating with you needs to avoid certain ingredients, you’ll want to check the statement on the pack you actually buy. For around 20% of consumers, checking the label is the top priority. |
Common mistakes
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Assuming all pure chocolate sprinkles are the same
For the variants listed by Albert Heijn, the minimum cocoa solids content ranges from 32% to 52%. So the name ‘pure’ doesn’t tell you what percentage is in your pack.
Check the minimum percentage on the packaging of the variant you plan to take with you.
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Packing chocolate sprinkles as a complete car snack
Chocolate sprinkles are intended as a spread or topping. They’re less practical to eat on the go without bread, crackers or another suitable base.
Pack a base to eat them with and add the sprinkles just before eating to help avoid spills.
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Assuming ‘pure’ means there’s no milk or soya
The product listings reviewed name milk, lactose or soya in various variants, sometimes with a ‘may contain’ warning too. The Netherlands Food and Consumer Product Safety Authority stresses the importance of allergen information on labels.
Before buying, check the allergen statement on the physical packaging for everyone who’ll be eating them.
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Leaving the pack in a warm, sunny car
The storage advice for the variants reviewed recommends keeping them somewhere cool and dry, and sometimes away from light too.
Seal an opened pack well and follow the storage instructions on the packaging. Keep it out of direct sunlight and away from heat.
Brands to compare
Compare the specific product ranges within these brands: cocoa percentage, sugars and allergens apply to the particular variant, not every product from that brand.
De Ruijter
De Ruijter Specials Intens Puur is worth considering if you’re looking for a variant with a higher stated minimum cocoa solids content.
- Albert Heijn lists at least 52% cocoa solids, 43 g sugars per 100 g and a pack size of 200 g for Specials Intens Puur.
- This variant contains milk and soya and may contain milk protein and lactose. These details don’t automatically apply to other De Ruijter variants.
AH
Within the AH range, you can compare a smaller variant with a higher stated cocoa content against a larger pack of standard pure chocolate sprinkles.
- Albert Heijn lists at least 50% cocoa solids, 43 g sugars per 100 g and a 250 g pack size for Puur Minder Suiker. According to the same retailer, standard Hagelslag Puur contains at least 32% cocoa solids, 64 g sugars per 100 g and comes in a 600 g pack.
- The ‘30% less sugar’ claim compares Puur Minder Suiker with AH Chocolade Hagel Puur, not with every other chocolate sprinkle. The AH variants reviewed contain milk and lactose.
Venz
Venz XXL Hagelslag Puur is a 380 g variant you can compare with other pack sizes.
- Albert Heijn lists at least 32% cocoa solids and 65 g sugars per 100 g for this XXL variant.
- The product listing names milk and soya, and notes that it may contain milk protein and lactose. Check the variant available and its label before relying on it for your trip.
Fairtrade Original
Fairtrade Original Hagelslag Puur is worth considering if you want to take certification into account alongside the product details.
- For this variant, Albert Heijn lists Fairtrade certification, at least 32% cocoa solids and 66 g sugars per 100 g.
- The product listing warns that these chocolate sprinkles may contain milk. Check the packaging if this matters to anyone eating with you.
Pure chocolate sprinkles on Joybuy
These two De Ruijter variants are intended as toppings for planned eating occasions while you’re on the go. Compare the pack sizes, and if you prefer a particular cocoa content, check the packaging of the variant you choose.
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De Ruijter Intense Pure chocolate sprinkles 200 g
A pack of chocolate sprinkles to take with you when you’re also bringing a suitable base to eat them with.
Pack size: 200 g. According to the Joybuy product information, this variant contains milk and soya and may contain milk protein and lactose; check the current packaging before sharing.
Store the pack somewhere cool and dry, away from direct sunlight and heat, and seal it well after opening.
View on Joybuy
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De Ruijter pure chocolate sprinkles 390 g
A larger pack for anyone planning to use chocolate sprinkles as a topping for several planned eating occasions.
Pack size: 390 g. If a particular cocoa content is a deciding factor for you, check the percentage on the packaging for this variant.
According to the Joybuy product information, this variant contains milk and soya. Check the current label and store the pack somewhere cool and dry, away from direct sunlight and heat.
View on Joybuy
Frequently asked questions
Are pure chocolate sprinkles a handy snack to eat in the car on their own?
Chocolate sprinkles are mainly intended as a spread or topping, not as a complete snack on their own. Take bread or crackers, for example. If you choose a base that needs to be kept chilled, make sure you have suitable cooling too.
Which of the variants compared has the highest stated cocoa content?
Of the four variants in the product comparison, De Ruijter Specials Intens Puur has the highest stated minimum: 52% cocoa solids, according to Albert Heijn. AH Puur Minder Suiker lists at least 50%, while the standard AH and Venz variants reviewed list at least 32%. These percentages don’t indicate a ranking by taste.
Are pure chocolate sprinkles automatically free from milk and soya?
No. According to the product listings reviewed, the De Ruijter Specials and Venz variants contain milk and soya, the AH variants contain milk and lactose, and Fairtrade Original Hagelslag Puur may contain milk. Always read the allergen statement on the packaging of the variant you buy.
How should I store chocolate sprinkles during a car journey?
Follow the storage advice on the pack: for the variants reviewed, it recommends somewhere cool and dry, and sometimes somewhere dark too. Keep the packaging well sealed and don’t leave it in direct sunlight or near a heat source.