Who is this choice relevant to?

Fans of a cocoa kick

You want to try pure chocolate sprinkles with the sweet aniseed flavour of muisjes, so you compare the cocoa content of the exact variant.

Households that check allergens

You’re serving rusks to several people and want to know in advance which allergens and possible traces are listed on the packaging you’ve chosen.

Shoppers keeping an eye on quantity

You’re choosing between a smaller pack for one occasion and a larger pack you’ll want to use afterwards too.

What should you look for when choosing?

Start with the flavour you’re looking for, but always check the allergens in your chosen variant before serving. Then think about how much chocolate sprinkles you’ll actually use.

What to considerWhat to check before buyingWho should consider this?
Cocoa content Compare the stated minimum percentage on the exact packaging. Albert Heijn lists at least 52% for De Ruijter Specials Intens Puur and 43% for Royaal Extra Puur; Jumbo lists at least 32% for its Chocoladehagelslag Puur. If you’re looking for a distinct cocoa flavour alongside the muisjes, the stated cocoa percentage will be an important factor in your choice. Around 44% of consumers prioritise this.
Allergens Check the current ingredient, allergen and possible trace information on the packaging you’ve chosen. If you’re serving rusks to people for whom allergens are a concern, you’ll want to check the exact variant before offering it. Around 33% of consumers put this check first.
Pack size Compare the weight with the number of occasions you expect to serve it; the packs discussed range from 200 g to 600 g. If you’ll mainly use the chocolate sprinkles for one visit, you may not want to be left with a large pack. This is the first consideration for around 23% of consumers.

Common mistakes

  • Assuming ‘pure’ means one set cocoa percentage

    The stated minimum percentages for the pure variants discussed by Albert Heijn and Jumbo range from 32% to 52%. The name alone won’t tell you what percentage is on the pack.

    Check the cocoa solids percentage on the exact variant if it matters to your choice of flavour.

  • Checking allergens only when the rusks are on the table

    The De Ruijter variants discussed list milk and soya; the Jumbo variant reviewed states that it may contain milk. This difference matters when you’re serving others.

    Check the current allergen and trace information on the packaging in advance, even if you already know the brand.

  • Choosing a pack without considering how you’ll use the rest

    A 600 g pack is a different choice from a 200 g pack for a single occasion, especially if you won’t use much chocolate sprinkles afterwards.

    Choose an amount that suits how much you expect to use, and check the storage instructions and best-before date on the packaging.

  • Confusing baker’s salt with a feature of chocolate sprinkles

    Whether baker’s salt was used in baking relates to the bread or rusks, not to the choice between pure chocolate sprinkle variants. According to the Voedingscentrum, bakers aren’t required to use baker’s salt.

    If you want to know whether baker’s salt was used in your bread or rusks, check the product information separately.

Brands to compare

De Ruijter

Of the variants discussed, you can compare a 200 g pack of Specials Intens Puur with a 390 g pack of Royaal Extra Puur.

  • Albert Heijn lists at least 52% and 43% cocoa solids respectively for these variants.
  • Both variants discussed list milk and soya; also check the current information about possible traces.

Venz

Venz Puur Chocolade Hagelslag is a 400 g variant you can compare with other pure chocolate sprinkles.

  • Jumbo lists the pack as 400 g.
  • If cocoa content, ingredients or allergens will affect your choice, check the label on this variant.

Jumbo

Jumbo Chocoladehagelslag Puur comes in a 600 g pack for anyone looking for a larger amount.

  • Jumbo lists at least 32% cocoa solids for this variant.
  • The product information states that this variant may contain milk; check the current packaging before serving.

Mister Choc

Mister Choc Hagelslag Puur is a Lidl variant in a 600 g pack.

  • Lidl Nederland lists this variant as an in-store product.
  • Check the ingredients, allergens and cocoa content on the packaging if these will affect your choice.

Kiekeboe

Kiekeboe Hagelslag Puur is a 600 g ALDI variant.

  • ALDI Nederland describes this variant as pure chocolate sprinkles made with Rainforest Alliance cocoa.
  • Check the ingredients, allergens and cocoa content for this variant on the packaging.

Pure chocolate sprinkles and flakes at Joybuy

These products come in different pack sizes for you to compare. If you’re looking for something to sprinkle over rusks with muisjes, note the difference between chocolate sprinkles and chocolate flakes.

De Ruijter Intense Pure chocolate sprinkles, 200 g

De Ruijter Intense Pure chocolate sprinkles, 200 g

A smaller pack for anyone who wants to try pure chocolate sprinkles on rusks with muisjes.

For De Ruijter Intens Puur in the 200 g pack, Joybuy lists at least 52% cocoa solids. Check the current allergen information on the packaging before serving.

View at Joybuy
g'woon Flakes Pure chocolate flakes, 300 g

g'woon Flakes Pure chocolate flakes, 300 g

A 300 g pack to consider if you’d like to use chocolate flakes instead of chocolate sprinkles.

Check whether the shape of the flakes suits the way you want to top your rusks, and read the allergen information on the packaging.

View at Joybuy
De Ruijter Hail Chocolate Pure chocolate sprinkles, 390 g

De Ruijter Hail Chocolate Pure chocolate sprinkles, 390 g

A larger pack of pure chocolate sprinkles for anyone who wants to use them after the occasion too.

The pack contains 390 g. Check the label on this variant for its cocoa content and current allergen information.

View at Joybuy

Frequently asked questions

Does baker’s salt have anything to do with the chocolate sprinkles on rusks with muisjes?

No. Baker’s salt relates to the bread or rusks, not the chocolate sprinkles. According to the Voedingscentrum, bakers aren’t required to use baker’s salt; check the information for the bread or rusks if you want to know whether it was used.

Is pure chocolate sprinkles automatically suitable for someone with a milk or soya allergy?

No. The label ‘pure’ doesn’t mean a product is free from milk or soya. Both allergens are listed for the De Ruijter variants discussed, and the Jumbo variant reviewed may contain milk. So check the current declaration on the exact pack.

What should I look for if I’m buying a large pack for one occasion?

Choose an amount you expect to use after the occasion too. For a 390 g or 600 g pack, check the best-before date and storage instructions on the label.