Choose pure chocolate sprinkles for your first food shop based on the cocoa flavour you’re looking for, how much you’ll use and what’s on the label – not just the word ‘pure’. If you’re looking for a distinctly dark option to compare, check whether the cocoa content is stated: Albert Heijn lists De Ruijter Specials Intens Puur as containing at least 52% cocoa solids. That percentage alone doesn’t tell you how much sugar it contains or which allergens it may include.
If you want to top crispbread or bread with distinctly dark chocolate sprinkles, a stated cocoa content gives you a useful way to compare different options. Whether you enjoy the flavour is a matter of personal taste.
If you have limited cupboard space or share chocolate sprinkles with housemates, it’s worth considering how much a pack contains and whether you’ll use it all.
If ingredients or allergens are important to your choice, read the information on the specific pack. To compare nutritional values, look at the sugar and fat per 100 g alongside the values per serving.
Start with the flavour you’re looking for and how much you expect to use. Then compare the nutritional information and ingredients of the options that remain.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Cocoa flavour | Check whether the cocoa content is stated and compare the ingredients. Albert Heijn lists De Ruijter Specials Intens Puur as containing at least 52% cocoa solids. | If I want a distinctly dark flavour on my crispbread, I’m looking for more to go on than just the product name. For around 33% of consumers, this flavour would be the first consideration. |
| Pack size | Compare the pack size and best-before date with how often you use chocolate sprinkles. Jumbo lists 200 g packs of its own-brand pure chocolate sprinkles, 390 g packs of De Ruijter Puur and 400 g packs of Venz Puur. | Am I sharing a pack with housemates, or only using it occasionally? For around 25% of consumers, choosing a suitable pack size would come first. |
| Serving size and nutritional value | Check the sugar and saturated fat per 100 g and per serving. Also consider how much you actually sprinkle on your crispbread. | If you eat chocolate sprinkles regularly, you’ll want to put the nutritional information into context with your own serving size. For around 25% of consumers, this would be the main consideration. |
| Ingredients and allergens | Read the current ingredients list and allergen statement for the exact variety you’re choosing; don’t assume what’s in it based on the word ‘pure’. | If I need to avoid certain ingredients, the statement on the pack may determine my choice. For around 17% of consumers, this check would carry the most weight. |
The name doesn’t tell you how much sugar a serving contains. The Netherlands Nutrition Centre lists 9.1 g of sugar and 1.3 g of saturated fat per 15 g serving of pure chocolate sprinkles; these figures don’t automatically apply to every individual product.
Compare the nutritional information on the pack per 100 g and per serving, and consider how much you actually use.
Albert Heijn’s ingredients information for De Ruijter Specials Intens Puur lists milk fat and soya lecithin. It also states that the product may contain milk protein and lactose.
Check the current ingredients and allergen statement for the variety you’re buying; its colour and name are no substitute for this.
The Netherlands Nutrition Centre points to bread made with iodised bakers’ salt as a source of iodine. Bakers don’t always use this salt. The chocolate sprinkles won’t tell you which salt was used in the bread or crispbread.
Check the ingredients list on packaged bread or crispbread. If you’re buying bread from a bakery, you can ask which salt was used.
The pure varieties listed come in different pack sizes. A larger pack isn’t always convenient if you have limited space or take a long time to get through it.
Consider the pack size and best-before date alongside how much you use, and decide whether you’ll be sharing the chocolate sprinkles.
These brands offer useful points of comparison for pure chocolate sprinkles. The features listed apply to the specific varieties mentioned, not every product from each brand.
Worth considering if you want to compare a variety with a stated cocoa content against regular pure chocolate sprinkles.
A brand to consider if you’re thinking about buying a larger pack of pure chocolate sprinkles.
An own-brand option if you’d like to start with a smaller pack of pure chocolate sprinkles.
An own brand to compare if you’re weighing AH Hagelslag puur against other pure varieties.
These products give you a choice between an intensely dark variety in a 200 g pack and two pure varieties in larger packs. When choosing chocolate sprinkles for crispbread, consider your flavour preference alongside how much you expect to use. Check the ingredients and nutritional information on the pack.
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An option to consider if you’re looking for a distinctly dark flavour for your crispbread and want to start with a smaller pack.
Pack size: 200 g. Before comparing varieties, check the cocoa content, ingredients and allergens on the current packaging.
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A larger pack for anyone who uses pure chocolate sprinkles regularly or shares the pack.
Pack size: 400 g. Compare the ingredients and nutritional information for this variety with those of smaller packs.
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An option if you’re looking for regular pure chocolate sprinkles and can make use of a larger pack.
Pack size: 390 g. If cocoa content is an important factor in your choice, check the information on the current pack.
No, you can’t tell from the word ‘pure’. The Netherlands Nutrition Centre lists 9.1 g of sugar per 15 g serving of pure chocolate sprinkles. For the variety you’re buying, check the nutritional information per 100 g and per serving.
Not necessarily. Albert Heijn’s ingredients information for De Ruijter Specials Intens Puur lists milk fat and soya lecithin, and says it may contain milk protein and lactose. Check the current allergen statement for the variety you’ve chosen.
It relates to iodised bakers’ salt in baked goods, not to the chocolate sprinkles. According to the Netherlands Nutrition Centre, bakers don’t always use bakers’ salt in bread. If you want to know which salt was used, check the ingredients list on packaged bread or crispbread.
