If you’re choosing a savoury snack to have with your coffee on the go because of its protein content, compare the amount of protein in the bag you’ll actually take with you. A claim on the front won’t tell you how many grams are in that portion. Check the salt and ingredients for the specific flavour you’ve chosen too, especially if soya or gluten matters to you. Regular crisps aren’t automatically an alternative if protein is your main selection criterion.
You want to take a savoury snack with you after a workout or on a busy day of travelling, and know how much protein the portion actually contains. The product name alone isn’t enough: the net weight and nutritional information are what you need to make a comparison.
You’re looking for crisps made with ingredients such as lentils, and want to check that the ingredients and any dietary claims for your chosen flavour suit your needs. A claim made for one variety doesn’t automatically apply to other flavours or brands.
You want to take a separately packaged bag with you to enjoy alongside your coffee, with no preparation needed. In that case, both the amount in each pack and the nutritional information for that same portion matter.
Start with your main reason for taking crisps with you: their protein content, the convenience of a small pack or whether the ingredients are suitable for you. Then compare the information for the exact flavour and portion you’re considering.
| What to look for | What to check when buying | Who is this most important for? |
|---|---|---|
| Protein per bag | Compare the protein content per 100 g with the net weight of the bag. Body&Fit lists 7.4 g of protein per 23 g serving for its barbecue flavour. | When I take a snack with me around a workout, I want to know how much protein that one portion contains. For around 42% of consumers, protein content is the top priority. |
| A portion for on the go | Check the net weight and whether it’s an individual bag. Body&Fit lists a 23 g serving; Jumbo lists a 30 g pack for The Organic Crave Salt & Pepper. | When I’m having coffee, I want to take a small savoury snack with me without having to prepare anything. Convenient portion sizes are the main concern for around 33% of consumers. |
| Ingredients and allergens | Read the ingredients and allergen information for your chosen flavour on the current packaging. Body&Fit lists soya and possible traces of gluten for its Smart Chips. | I need to know first that the product has a plant-based base or a suitable allergen declaration; otherwise, comparing protein content isn’t much use. Around 25% of consumers prioritise this suitability. |
A claim doesn’t tell you how many grams of protein are in the bag you’ll eat. Body&Fit lists 7.4 g per 23 g serving for its barbecue flavour; a different flavour or pack needs to be compared separately.
Check the amount of protein per 100 g and the net weight of the pack you’ve chosen.
Lay’s presents Oven Baked Roasted Paprika as having less fat than regular potato crisps. That comparison alone tells you nothing about the amount of protein in the portion you’re taking with you.
If protein is your main criterion, compare the protein value in the nutrition table separately.
The Organic Crave describes its Salt & Pepper flavour as vegan and gluten-free. Body&Fit, on the other hand, lists soya and possible traces of gluten for Smart Chips. The characteristics of one variety don’t apply to the whole category.
Check the ingredients, allergens and dietary claims on the packaging of the exact flavour you’re buying.
Albert Heijn points out that ingredients, nutritional values and allergen information can change. As a result, the information on a product page may differ from what’s on the pack in your hands.
Use a product listing to find an option, then check the current packaging before making your final choice.
These brands have a relevant range of crisps or product listing for this type of choice. Always compare the specific variety: a brand name doesn’t tell you which nutritional values or allergen information apply to every product.
The Smart Chips range is worth considering if you want to compare a small portion with a stated amount of protein.
The Salt & Pepper flavour is a lentil-based crisp option; Jumbo lists this variety in a 30 g pack.
Albert Heijn lists AH Proteïne crisps paprika and a paprika flavour of Body&Fit Smart Protein Chips in its range.
Under EU Regulation (EC) No 1924/2006, this nutrition claim may be used when at least 20% of the food’s energy value comes from protein. The claim doesn’t tell you how many grams of protein are in one bag; to work that out, compare the nutritional information with the net weight.
At the very least, compare the protein content of the portion you’ve chosen, and also check energy, fat, saturates, carbohydrates, sugars and salt. The European Commission lists these as part of the nutrition declaration. If the information is given per 100 g, take the net weight of your bag into account.
No. A protein claim alone doesn’t show whether the amount in your portion meets your needs. Compare the protein content, portion size and other nutritional values for the specific variety, and don’t automatically treat a bag of crisps as a meal.
Read the ingredients and allergen information on the current packaging for that exact flavour. For example, Body&Fit lists soya and possible traces of gluten for Smart Chips, while The Organic Crave describes its Salt & Pepper flavour as vegan and gluten-free. Don’t assume this product-specific information applies to other varieties.
