Who is this choice relevant to?

People who exercise and want a savoury snack

After a workout, you might fancy something savoury rather than a sweet bar. You want to know how much protein you’ll actually get from a portion, without assuming that one bag replaces a meal.

Family shoppers planning for several people

You don’t want to mistake an individual snack bag for a sharing bag. That’s why you check the net weight and how many portions you’ll actually serve at home.

Shoppers with plant-based or allergen-aware requirements

You compare the ingredients and warnings for each flavour. A vegan or gluten-free label doesn’t remove the need to check relevant allergens and possible traces.

What should you compare when buying?

First decide whether you want a savoury snack for one person or crisps to share with the family. Then compare the portion with the nutritional information per 100 g.

What to consider What to check Who is it important for?
Protein per portion Compare the protein per 100 g with the amount in the portion or the whole bag. If I want something savoury after a workout, I want to know how much protein I’ll get from the snack. For around 36% of consumers, this amount is the main priority.
Pack size and sharing Check the net weight and work out how many people will be eating from the bag. If we’re putting a snack on the table to share, I want the pack to suit the number of people eating. Around 29% of consumers prioritise how easy it is to share.
Ingredients and allergens For each flavour, read the ingredients, allergen declarations and warnings about possible traces. If someone at home needs to avoid certain ingredients, I need to be able to check the pack for that specific flavour. This is the top consideration for around 21% of consumers.
Other nutritional values As well as protein, check the energy, fat, saturated fat, fibre and salt per 100 g and per portion. When shopping for the family, I don’t want to judge a snack on just one nutritional value. For around 14% of consumers, this broader comparison is the first thing they consider.

Common mistakes

  • Mistaking protein per 100 g for protein per bag

    A small bag can show a high value per 100 g, even though the amount you eat is much smaller. Albert Heijn lists 7.4 g of protein per 23 g bag for Body & Fit Smart Protein Chips Original.

    Check the weight of the bag or the portion you’re serving, and consider that amount alongside the rest of your meal or snack.

  • Mistaking an individual snack bag for a family sharing bag

    According to Albert Heijn, a bag of AH Proteïne crisps paprika contains 70 g. If several people share it, each person will only get some of that amount.

    Decide how many people the crisps are for, then compare the net weight of the packs.

  • Mistaking vegan or gluten-free for allergen-free

    Albert Heijn labels AH Proteïne crisps paprika as vegan and gluten-free, but also warns that it may contain traces of milk, sesame seeds, soya and lactose.

    Check the current allergen information on the pack for every flavour, especially if someone needs to avoid an allergen.

  • Looking at protein alone

    Protein doesn’t tell you how much salt or fat a snack contains. For example, Albert Heijn lists 0.88 g of salt per 100 g for AH Proteïne crisps paprika.

    Compare nutritional values on the same basis, and remember to check the portion you’ll actually eat.

Brands to consider

Albert Heijn

AH Proteïne crisps paprika is a specific savoury snack you can compare by portion size and nutritional values.

  • Albert Heijn lists 28 g of protein and 13 g of fibre per 100 g, in a 70 g pack.
  • The listed possible traces of milk, sesame seeds, soya and lactose are worth noting if you have allergies.

Body & Fit

Smart Protein Chips Original is a small, soya- and potato-based bag for an individual snack.

  • Albert Heijn lists 32 g of protein per 100 g and 7.4 g per 23 g bag.
  • The product contains soya and may contain traces of gluten. Albert Heijn lists this variety as discontinued.

The Organic Crave

The Paprika & Onion variety is a lentil-based protein crisp in a 30 g pack.

  • Jumbo lists 24 g of protein per 100 g and 84% red lentils for this variety.
  • Jumbo lists Paprika & Onion as no longer available online; check the packaging separately for another variety.

Lay's

Lay's offers several types of regular crisps, including classic crisps, MAX, Sensations and Oven Baked.

  • The different ranges give you a choice of flavours and styles for sharing.
  • The range name doesn’t tell you how much protein a particular flavour contains, so check the nutritional information.

Pringles

Pringles Original is a stackable crisp that, according to the Dutch product page, comes in several sizes.

  • The listed sizes are 40 g, 70 g and 165 g, so you can choose a pack to suit the number of people eating.
  • For Original, Pringles lists 6.2 g of protein per 100 g and 1.9 g per 30 g portion. Consider the portion you eat, not just the pack size.

Joybuy products

Related products coming soon.

Frequently asked questions

Is a bag of protein crisps a complete post-workout meal?

No. A protein claim on crisps doesn’t tell you what else is in a meal. Compare the amount of protein in the portion you eat, and consider what else you eat and drink.

How do I compare the protein in regular crisps and protein crisps?

Compare portions of a known size, and use the values per 100 g to compare products on the same basis. According to the Voedingscentrum, a 40 g bowl of plain crisps contains 2.6 g of protein. Albert Heijn lists 28 g per 100 g for AH Proteïne crisps paprika, which works out at around 7 g for 25 g.

Can I ignore the allergen warning on vegan or gluten-free crisps?

No. Check the information about allergens and possible traces as well. Albert Heijn labels AH Proteïne crisps paprika as vegan and gluten-free, but warns that it may contain traces of milk, sesame seeds, soya and lactose.

How should I store an opened bag of crisps if not everyone is eating straight away?

Follow the storage instructions on the pack. For AH Proteïne crisps paprika, Albert Heijn advises storing the crisps in a cool, dark, dry place and transferring them to an airtight container after opening.