What should you look for when choosing?
Decide whether protein per snack, portion control or ingredients matter most to you. Product information from Albert Heijn and Jumbo shows why you should check the bag and the label as well as the protein per 100 g.
| What to consider | What to check when buying | Who is this relevant to? |
| Protein per snack |
Compare grams of protein per 100 g and per bag; a larger bag isn’t automatically one portion. |
After exercising, I want to choose a savoury snack and see how much protein I’ll actually eat. For around 40% of consumers, protein is said to be the main reason for their choice. |
| Portion, salt and fibre |
Check the bag size and number of portions; compare salt and fibre per 100 g. |
During a long study session, I want to decide in advance how many crisps to have and take salt into account. For around 30% of consumers, portion control is said to come first. |
| Ingredients and allergens |
Read the ingredients and allergen information for the exact flavour, even if the product is labelled vegan or gluten-free. |
If I’m looking for a plant-based crisp or need to avoid an ingredient, the information on my pack is what matters. For around 30% of consumers, this is said to be their first selection criterion. |
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Frequently asked questions
When can a product be called ‘high in protein’?
Under EU Regulation (EC) No 1924/2006, a product can carry this claim if at least 20% of its energy value comes from protein. The claim doesn’t tell you how many grams of protein you’ll get from your bag.
Should I choose protein crisps after exercising?
No, protein crisps aren’t a necessary choice after exercising. If you’re considering them as a savoury snack, compare the protein per bag and think about what else you’re eating, without treating a snack as a meal.
Why compare nutritional values per 100 g and per bag?
Comparing per 100 g lets you check the nutritional values of different crisps on the same basis; per bag shows you what’s in the pack you’ve chosen. The European Commission explains that nutritional information must be provided per 100 g or 100 ml, with additional information per portion also permitted.
Are vegan protein crisps also free from allergens?
No, a vegan label doesn’t mean a product is free from allergens or warnings about possible traces. For the lentil crisps reviewed, Albert Heijn notes that they may contain, among other things, milk, sesame and soya. If you have an allergy, check the current packaging for the flavour you choose.