Who is this for?

People who do sport and want a savoury snack

After exercising or later in the day, you want to know how much protein is in a bag or measured portion, without assuming that a protein snack is essential for recovery.

Snackers who value plant-based ingredients

You’re looking for crisps that suit your dietary preferences, and you also check the ingredients, portion size and any allergen warnings.

Shoppers who want to keep their snack portions in check

You’d rather choose a small bag or take a portion from a larger pack, so you can compare the nutritional information with what you actually eat.

What should you look for when choosing?

Decide what matters most for your afternoon snack. Then compare the nutritional information per portion, the ingredients and the amount in the pack.

What to consider What to check when buying Who it matters to
Protein per snack portion Compare the number of grams of protein per bag or stated portion, as well as the value per 100 g. If I want something savoury after exercising, I want to know how much protein is in my portion without assuming I need a special snack. An estimated 45% of consumers say protein per portion is their main reason for buying.
Ingredients and allergens Read the ingredients and allergen warnings; check claims such as vegan or gluten-free for the specific variety you’re choosing. When choosing a plant-based or gluten-free snack, I want to be sure the ingredients suit my preferences and that I don’t miss a may-contain warning. Ingredients and allergens are estimated to be the top priority for around 33% of consumers.
Portion size, energy and salt Check the bag size and compare the energy and salt per portion with the amount you plan to eat. For a snack between lunch and dinner, I want to choose an amount that fits my plan, even if the bag contains several portions. Portion size, energy and salt are estimated to be the main reason for choosing a product for 22% of consumers.

Common mistakes

  • Assuming a protein claim means you should eat crisps after exercising

    According to the Netherlands Nutrition Centre, most people who do sport don’t need special protein products if they eat a varied diet. The protein content alone doesn’t make a snack essential for recovery.

    Choose crisps based on your snacking preferences and compare the protein content with what else you eat, rather than relying on a promise of recovery benefits.

  • Counting a share bag as one portion

    For AH Proteïne Crisps Paprika, Albert Heijn lists a 70 g bag and a portion size of 25 g. If you eat the whole bag, you’ll consume more energy and salt than in one stated portion.

    Take the amount you want from the bag beforehand, or choose an individual bag if that suits the way you snack better.

    According to Albert Heijn’s nutritional information, the paprika variety contains 398 kcal per 100 g. That works out at around 100 kcal per stated 25 g portion and around 279 kcal for the 70 g bag.

  • Assuming vegan or gluten-free means allergen-free

    Albert Heijn describes its Proteïne Crisps Paprika as vegan and gluten-free, but also states that the product may contain milk, sesame, soya and lactose.

    If you have an allergy or intolerance, read the ingredients and warnings on the packaging of the variety you’re buying.

  • Assuming an older product listing means the item is available to buy

    Albert Heijn lists Body & Fit Smart Protein Chips Original as discontinued. This doesn’t tell you whether it’s available from other sellers or whether other varieties are available.

    Before buying, check the exact flavour, the current product listing and the label. Don’t assume the nutritional information for Original applies to another variety.

Brands compared

These brands offer different types of crisps. Always compare the specific variety: a feature of one product won’t necessarily apply to the whole brand.

Albert Heijn

AH Proteïne Crisps are available in Paprika and Sweet Chili varieties. Both come in a 70 g bag, and the product page gives a portion size of 25 g.

  • The paprika variety lists 28 g of protein and 13 g of fibre per 100 g, and is labelled vegan and gluten-free.
  • For the paprika variety, Albert Heijn warns that the product may contain milk, sesame, soya and lactose. Check the current label if you have allergies.

Body & Fit

Smart Protein Chips Original is a soya and potato crisp in a 23 g bag.

  • Albert Heijn lists 7.4 g of protein per bag for Original.
  • Albert Heijn lists this variety as discontinued. If you want to buy it, check the exact variety and availability.

The Organic Crave

Cheese protein chips are a 30 g variety made with lentil flour.

  • Albert Heijn’s product page lists 26 g of protein per 100 g and 82% lentil flour.
  • The same page lists 1.9 g of salt per 100 g, warns that the product may contain soya and says this variety has been discontinued.

Lay's

Lay's offers regular crisp varieties, including Oven Baked. These can be a useful point of comparison when flavour or crisp style matters more than extra protein.

  • The brand’s Dutch range includes several types of crisps.
  • If you’re looking for a higher-protein option, compare the nutritional information for a specific variety. The brand name or Oven Baked label won’t tell you how much protein is in your portion.

Joybuy products for an afternoon snack

This bag of broccoli crisps makes a small savoury snack. If extra protein is your main reason for buying, compare the nutritional information per bag with that of a specific protein crisp.

Broccoli crisps, 20 g bag

Broccoli crisps 20 g

A 20 g bag for anyone looking for a small, savoury afternoon snack. If protein or salt per bag matters to you, check the nutritional information on the packaging.

View at Joybuy

Frequently asked questions

Do I need protein crisps after exercising?

No, a high-protein crisp snack isn’t automatically necessary after exercising. According to the Netherlands Nutrition Centre, most people who do sport don’t need special protein products if they eat a varied diet. Choose a savoury snack based on your preferences and overall diet, not on a promise of recovery benefits.

How do I compare the protein content of two types of protein crisps?

First, compare the grams of protein in the portion you actually want to eat. Albert Heijn lists 28 g of protein per 100 g for AH Proteïne Crisps Paprika, with a 25 g portion size, which works out at 7 g per stated portion. For Body & Fit Smart Protein Chips Original, Albert Heijn lists 7.4 g per 23 g bag; just make sure you check the exact variety when buying.

Are vegan protein crisps automatically allergen-free?

No. Albert Heijn describes its Proteïne Crisps Paprika as vegan and gluten-free, but also warns that the product may contain milk, sesame, soya and lactose. If you have an allergy or intolerance, always read the ingredients and warnings on the current label.

Should I compare the salt content of protein crisps too?

Yes, compare the salt per portion with the amount you’ll actually eat. Albert Heijn lists 0.88 g of salt per 100 g for AH Proteïne Crisps Paprika and 1.05 g per 100 g for Sweet Chili. The Netherlands Nutrition Centre advises adults to consume no more than 6 g of salt a day.

What product information is useful when comparing crisps online?

Check the ingredients, allergens, net quantity and nutritional information for the variety you’ve chosen, so you can relate the values per 100 g to your own portion. The European Commission describes this information as part of the labelling for prepacked foods and states that labelling requirements also apply to food sold online.