Who is this choice relevant to?

Runners who plan what to eat around long training sessions

If you’re going for a run soon after eating, a snack that sits well at that time is more useful than a high protein figure on the front of the pack. For endurance sports, the Netherlands Nutrition Centre highlights the role of carbohydrates and advises against a large portion high in fat, protein or fibre shortly before exercise.

Runners who fancy something savoury afterwards

If you’re looking for a portable, savoury snack outside your running window, the amount of protein in the portion you actually eat is what matters. The Netherlands Nutrition Centre says most people who do sport don’t need specialist protein products if they already eat a varied diet.

Shoppers who compare labels carefully

If you pay attention to ingredients, allergens or salt, compare the specific flavour and pack rather than relying on the product name alone. The crisps reviewed differ in these respects; the current allergen information on the packaging should guide your choice.

What matters when buying?

First decide when you want to eat the crisps. For a long run, consider your fuel around the training session; for a savoury snack at other times, compare portion sizes and label information.

What to consider What to check before buying Who it matters to
Eating around your run Consider when you plan to eat and the carbohydrates per portion. If you’ll be eating shortly before running, also compare the amounts of fat, protein and fibre. If I’m starting a long run soon after eating, I want to choose fuel that won’t feel heavy. For around 42% of shoppers, this need around their run comes first.
Protein per portion Compare protein per 100 g and per bag or portion eaten; a small pack won’t provide the same amount as 100 g. Sometimes I fancy something savoury after a training session, but I want to know how much protein I’m actually eating. Around 33% of shoppers give this practical protein boost top priority.
Label and allergens Read the ingredients, allergen information and amount of salt per 100 g and per portion on the current packaging. When choosing a snack, ingredients and allergens matter more to me than a sporty product name; I also want to be able to compare the salt content. This is the main buying consideration for around 25% of shoppers.

Common misconceptions

  • Assuming high-protein means suitable running fuel

    A high protein content doesn’t tell you whether a snack is a good choice just before or during a long run. The Netherlands Nutrition Centre says carbohydrates are important for endurance sports, and that foods high in fat, protein or fibre can feel heavy shortly before exercise.

    Don’t automatically use protein crisps as an alternative to the food you usually have around long training sessions. Consider the timing and nutritional make-up separately.

  • Comparing only the figures per 100 g

    Figures per 100 g are useful for comparing products, but a 23 g bag provides a different amount from a 70 g bag.

    Check the nutrition information per portion too, or calculate it from the pack weight. This lets you compare the amount of protein, salt and energy relevant to your snack.

  • Assuming a plant-based base means it’s allergen-free

    Crisps made with lentils or soya can still contain allergens or carry warnings about possible traces. The varieties reviewed have different labels in this respect.

    If you have an allergy, check the current ingredients list and allergen warning for the exact flavour and pack you want to buy.

  • Treating an old product listing as a current buying option

    The listings reviewed for Body & Fit Smart Protein Chips Original and The Organic Crave Cheese Protein Chips indicated that these products were no longer in the online range. Their nutritional values are still useful for understanding differences between labels, but they don’t confirm current availability.

    Before buying, check whether the variety you want is available and whether the nutrition information on the current packaging matches what you want to compare.

Brands to compare

These brands show different types of crisps and label information. A brand name alone doesn’t tell you whether a particular variety is right for when you plan to eat it.

Albert Heijn

AH Proteïne Crisps Paprika are a lentil-based option for anyone looking to compare the labels of savoury, high-protein snacks.

  • Albert Heijn’s product information lists 28 g of protein, 13 g of fibre and 0.88 g of salt per 100 g for this variety; the bag contains 70 g.
  • Compare these figures with the portion you’ll eat, and check the current packaging for ingredients and allergens.

Body & Fit

Smart Protein Chips Original are a soya and potato variety with a label that should be assessed on its own merits.

  • The product information reviewed at Albert Heijn lists 32 g of protein and 9.1 g of fat per 100 g.
  • The same variety lists 2 g of salt per 100 g and identifies soya as an allergen. The Albert Heijn listing consulted indicated that the product was no longer in the range.

The Organic Crave

The Cheese Protein Chips are a lentil-based variety, for which the nutritional information for the specific flavour is particularly relevant.

  • The product information reviewed at Albert Heijn lists 26 g of protein per 100 g.
  • The variety also lists 1.9 g of salt per 100 g and warns of possible soya. The online listings consulted indicated that the variety reviewed was no longer in the range.

Lay's

The Naturel and Oven Baked Naturel varieties reviewed are ordinary potato crisps, not snacks specifically designed to be high in protein.

  • Jumbo’s product information lists 6 g of protein per 100 g for Lay's Naturel and 5.1 g per 100 g for Oven Baked Naturel.
  • The varieties reviewed list 30 g and 13 g of fat per 100 g respectively. So the lower fat figure for Oven Baked Naturel doesn’t go hand in hand with more protein.

Pringles

Pringles Original are ordinary stackable crisps to consider as a savoury snack, rather than as a way to meet a protein-focused goal.

  • Jumbo’s product information lists 5.9 g of protein per 100 g for Pringles Original.
  • The ingredients reviewed include wheat flour; if you have allergies, also check the current packaging for information about possible traces.

Protein crisps at Joybuy

Related products coming soon.

Frequently asked questions

Are protein crisps suitable as fuel for a long run?

Not as your main choice just before or during a run. For endurance sports, the Netherlands Nutrition Centre highlights the importance of carbohydrates and advises against large portions or foods high in fat, protein or fibre shortly before exercise. So consider when you’re eating, not just the protein figure.

When might protein crisps fit into marathon training?

You could consider them as a snack if you fancy something savoury after a training session or during a rest break. Compare the amount per portion with what else you eat; the Netherlands Nutrition Centre says most people who do sport don’t need specialist protein products if they have a varied diet.

Does a high protein content mean crisps can replace a recovery meal?

No. The amount of protein alone doesn’t tell you what a complete meal provides or whether a snack is right for your training schedule. As well as checking protein per portion, read the rest of the nutrition information and treat crisps as a snack.

How can I check for soya, wheat and other allergens?

Read the ingredients list and allergen warnings on the current packaging for the specific variety. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on food labels; don’t base your choice solely on words such as “plant-based” or on the main ingredient.

How should I store an opened bag of protein crisps?

Follow the storage instructions on the packaging for the variety you’ve bought. The AH Proteïne Crisps Paprika listing reviewed advises storing the crisps in a sealed container after opening; check the current packaging before applying that instruction to your bag.