Who might be interested in protein crisps?

People who exercise and fancy a crunchy snack

You want to know how much protein a bag adds when a meal isn’t convenient. According to the Netherlands Nutrition Centre, most people who exercise don’t need specialist protein products if they eat a varied diet.

Shoppers comparing ingredients and allergens

As well as protein, you check what the crisps are made from and look for claims such as vegan or gluten-free. If you have an allergy, it’s important to check the current ingredients and ‘may contain’ information on the pack.

Shoppers comparing nutritional information

You don’t want to rely on the protein claim alone. You also want to compare portion sizes, nutritional values and salt content across different snacks.

What should you look for when choosing?

Start by considering what a portion adds to your usual diet. Then compare the ingredients and check whether the variety you want is available.

What to consider What should you check? Who is this important for?
Protein per portion Compare protein per 100 g and per bag, and check the portion size too. After exercise, I want to know how much protein my snack actually adds, without treating it as a meal. For around 42% of shoppers, the protein content per portion comes first.
Ingredients and allergens Check the nutritional information for salt and fibre, and read the current ingredients and ‘may contain’ information. If I need to check ingredients or allergens, protein content alone isn’t enough to help me choose crisps. Around 33% of shoppers say that ingredients are their top priority.
Availability and snack preference Check whether your preferred flavour and pack size are available at your shop. If protein isn’t your main goal, compare them with regular crisps. When doing my shopping, I mainly want a snack I can find and enjoy. For around 25% of shoppers, this practical consideration matters most.

Common mistakes

  • Thinking of protein crisps as a meal replacement

    A bag can add protein, but that doesn’t make it a complete meal after exercise. The Netherlands Nutrition Centre says that most people who exercise don’t need specialist protein products if they eat a varied diet.

    Choose crisps because you fancy a snack, and consider their protein contribution alongside everything else you eat.

  • Comparing protein content alone

    Salt content and allergens also vary between varieties. For example, Albert Heijn’s product information lists 0.88 g of salt per 100 g for AH Proteïne crisps paprika and 2 g per 100 g for Body & Fit Smart Protein Chips Original.

    Read the nutrition table per 100 g and per portion, and check the current packaging if you have allergies.

  • Assuming a product page means an item is in stock

    A page with nutritional information doesn’t mean the crisps are still available to buy. The Body & Fit listing at Albert Heijn and The Organic Crave listing at Jumbo that we looked at are no longer part of their online ranges.

    Just before you shop, check whether your preferred flavour and pack size are available at your chosen retailer.

Brands and product ranges compared

Albert Heijn

The AH Proteïne crisps we looked at are lentil crisps available in paprika and sweet chilli varieties.

  • For the paprika variety, Albert Heijn lists 28 g of protein and 13 g of fibre per 100 g; the sweet chilli variety contains 26 g of protein and 6.7 g of fibre per 100 g.
  • Check the packaging if you have allergies, and compare the salt content too: the two flavours don’t have the same nutritional values.

Body & Fit

The Smart Protein Chips Original we looked at are a snack in a 23 g bag.

  • Albert Heijn’s product information lists 7.4 g of protein per bag and 32 g per 100 g.
  • This variety contains soya and has 2 g of salt per 100 g. The listing we looked at is no longer part of Albert Heijn’s online range.

The Organic Crave

The Protein Chips Paprika & Onion we looked at are red lentil crisps in a 30 g bag.

  • For this variety, Jumbo lists 24 g of protein per 100 g and 7.1 g per bag.
  • This variety contains 1.9 g of salt per 100 g. According to Jumbo, the product is no longer part of its online range.

Lay's

Lay's Naturel is an example of regular potato crisps for anyone who isn’t specifically looking for a high-protein snack.

  • This variety provides a useful comparison if flavour and type of crisp matter most to you.
  • Albert Heijn lists 6 g of protein and 1.1 g of salt per 100 g for Lay's Naturel. Compare this with the nutritional values of the protein crisps you’re considering.

Pringles

Pringles Original is a regular crisp variety in a tube, rather than one of the options we looked at for a higher protein content.

  • The tube packaging may be a reason to choose this type of snack.
  • Albert Heijn lists 6.2 g of protein per 100 g for Pringles Original. This variety contains wheat, so check the packaging if gluten is a concern for you.

Smiths

The Nibb-it Rings we looked at are a regular savoury snack, not a replacement for protein crisps if adding protein is your main goal.

  • This variety offers a useful comparison if you’re mainly after a familiar savoury snack.
  • For Nibb-it Rings, Albert Heijn lists 4 g of protein and 2.9 g of salt per 100 g. Check the allergen information for milk and soya too.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Do I need protein crisps after exercise?

No, protein crisps are generally not necessary. According to the Netherlands Nutrition Centre, most people who exercise get enough protein from a varied diet. Think of crisps as a snack within your overall diet, not as a meal.

When can a product be labelled ‘high in protein’?

Under Regulation (EC) No 1924/2006, published on EUR-Lex, this nutrition claim may be used in the EU if at least 20% of the product’s energy value comes from protein. Also check the packaging to see how many grams of protein are in one portion.

Are vegan or gluten-free crisps suitable if you have an allergy?

Not necessarily: these claims don’t replace the allergen and ‘may contain’ information. The AH Proteïne crisps paprika we looked at mention possible traces of milk, sesame and soya, among other things, so always check the current packaging.

Can Nutri-Score help when comparing protein crisps?

Nutri-Score can help you compare products within the same category, as Albert Heijn explains in its guide to the label. Also check the nutrition table for values per 100 g and per portion; a score alone can’t tell you whether a snack is right for you.

How should I store opened protein crisps?

Follow the storage instructions on the packaging you choose. For AH Proteïne crisps paprika, the product information recommends storing them in a cool, dark and dry place and keeping them in a sealed container once opened. Instructions may differ for other varieties.