Who might be interested in protein crisps?

People who exercise and want a savoury snack on the go

A bag can make a convenient post-workout snack. Consider its protein content as part of your overall diet rather than treating it as a recovery meal.

People who want a measured portion

A small bag makes it easy to see how much you’re taking with you. With a larger pack, you can decide in advance how much you want to have as a snack.

People with specific ingredient or allergen requirements

Check the specific flavour and packaging for suitability for a plant-based diet, gluten, allergens and possible traces. A protein claim alone won’t tell you this.

What should you look for when choosing?

First decide whether you’re mainly looking for a source of protein, a measured portion or ingredients that suit your needs. Then compare the nutritional information for the amount you’ll actually eat.

What to consider What to check before buying Who it matters to
Protein content Compare the protein per whole pack and check the salt content too. After exercise, I want to know what a bag actually adds to my meal or snack; for around 42% of consumers, protein content is the most important factor.
Portion size and convenience Check the net weight and the number of portions per pack. When I’m in a hurry, I want something I can take with me straight away without accidentally eating a large bag as one portion; for around 33% of consumers, a measured portion comes first.
Ingredients and allergens Read the label for your chosen flavour, including allergen information and possible traces. If you eat a plant-based diet or need to avoid certain allergens, you’ll need a product with suitable ingredients; for around 25% of consumers, this information is the deciding factor.

Common mistakes

  • Assuming a protein claim makes it a complete breakfast

    The small bags in this comparison provide around 7 g of protein. That doesn’t make a bag a meal; when it comes to exercise, the Netherlands Nutrition Centre also advises considering what you eat throughout the rest of the day.

    If you like, have crisps as a savoury addition and pair them with regular breakfast foods that suit your eating habits.

  • Comparing only the figures per 100 g

    A 23 g bag and a 70 g bag won’t provide the same amount if you eat the whole pack, even if their figures per 100 g look similar.

    Check the nutritional information per 100 g and per planned portion. Albert Heijn lists three portions in a 70 g bag of AH Proteïne Crisps Paprika.

  • Assuming vegan or gluten-free means allergen-free

    Albert Heijn lists possible traces of milk, sesame and soya, among other allergens, for its paprika crisps. The Body & Fit barbecue flavour included in this comparison contains soya and may contain gluten.

    Check the label for the specific flavour and pack every time you buy, even if you’re already familiar with another variety from the same brand.

  • Counting on a particular flavour being available

    Jumbo says that The Organic Crave Protein Chips Sour Cream & Onion is no longer part of its online range.

    Check current availability before relying on that flavour. If you choose an alternative, compare its nutritional information and allergens again.

Brands compared

AH

Albert Heijn sells AH Proteïne Crisps Paprika, a lentil snack in a 70 g bag.

  • Albert Heijn lists 28 g of protein and 13 g of fibre per 100 g, and describes this variety as vegan and gluten-free.
  • The bag contains three portions. Check the current label for any listed possible traces of allergens too.

Body & Fit

Body & Fit sells Smart Protein Chips, including a barbecue flavour in a 23 g bag.

  • According to Body & Fit’s product information, this bag contains 7.4 g of protein, 2.3 g of fibre and 0.45 g of salt.
  • The variety included in this comparison contains soya and may contain gluten; a bag is not a substitute for breakfast.

The Organic Crave

The Organic Crave sells protein crisps made from red lentils, including Sour Cream & Onion.

  • For the Sour Cream & Onion variety included in this comparison, Jumbo lists 7.3 g of protein per 30 g bag.
  • This variety contains milk and may contain soya. Jumbo also says it is no longer part of its online range.

Lay's

Lay's is a reference point for regular potato crisps if flavour or texture is your priority.

  • The range includes classic crisps and Oven Baked, among other options.
  • A lower-fat claim on Oven Baked doesn’t tell you how much protein it contains. Compare the nutritional information for the variety you choose.

Pringles

Pringles Original is a reference point for stackable crisps, not for a specific protein-crisp variety.

  • Pringles lists 1.9 g of protein per 30 g serving for Original.
  • Check the packaging for the flavour you’re buying; ingredients and nutritional information can vary between varieties.

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Frequently asked questions

Can protein crisps replace a quick breakfast?

A bag of protein crisps on its own isn’t a complete breakfast. The small bags included in this comparison provide around 7 g of protein. For breakfast, consider what else you eat too, such as bread, yoghurt or porridge.

Do you need protein crisps after recreational exercise?

No, not necessarily. According to the Netherlands Nutrition Centre, most people who exercise recreationally get enough protein from a varied diet. Consider a bag mainly as a possible snack within your overall diet.

What should you check if you have an allergy?

Read the allergen information on the packaging for the specific variety before buying or eating it. The Netherlands Food and Consumer Product Safety Authority says that prepacked products must display allergen information on the label; check for warnings about possible traces too.

Are lower-fat crisps also a protein-focused choice?

A lower-fat claim doesn’t tell you how much protein a product contains. So compare the protein per serving for the variety you’ve chosen: Pringles lists 1.9 g per 30 g for Original, while the Body & Fit and The Organic Crave protein crisp bags included in this comparison contain 7.4 g and 7.3 g respectively.