Who are these snacks for?

Sports enthusiasts keeping an eye on protein at parties too

If you want to factor a snack’s protein content into your choices, check the portion you’ll actually eat. The figure per 100 g is useful for comparing products, but a small bag contains less than 100 g.

Hosts looking to share crisps

If you’re putting out a bowl, the pack size matters. Individual bags are more practical when you want to hand out portions. Whichever option you choose, check how many portions you’ll need for your guests.

Party shoppers checking ingredients and allergens

If a guest needs to avoid certain ingredients, always go by the current packaging. Check both the ingredients list and any warnings about the possible presence of allergens before serving the crisps.

What should you look for?

Decide whether you want to pour crisps into a bowl or hand out individual bags at the birthday get-together. Then compare the nutritional information per portion and check the allergens in the variety you’ve chosen.

What to consider What to check Who it matters to most
Protein per portion Compare protein per 100 g and per bag or stated portion. Check how much you’re likely to serve or eat. If I’m keeping an eye on protein at a party, I want to know how much a portion contains. For around 46% of consumers, protein content matters most.
Packaging and serving style Check the net weight and the number of stated portions; choose between a sharing bag and individual bags. I need different things for a bowl on the table and for handing out individual bags. Around 27% of consumers prioritise how the snack is served.
Label and allergens Check the ingredients, allergen warnings and salt content in the nutritional information for the variety you’ve chosen. If guests need to avoid certain ingredients, I want to know exactly what the packaging says. Around 27% of consumers prioritise checking the label.

Pitfalls to avoid when choosing

  • Relying on the protein claim alone

    The EU requirement for the claim ‘high in protein’ relates to the proportion of energy that comes from protein. The claim doesn’t tell you how much protein is in a bag or how much salt you’ll get per portion.

    Read the nutritional information per 100 g and per portion, and choose the number of bags or the amount of crisps to suit how you plan to serve them.

  • Putting out a sharing bowl without checking allergens

    The varieties mentioned differ in their ingredients and allergen information. For example, Albert Heijn warns that AH Proteïne crisps paprika may contain milk, sesame, soya and lactose; Body & Fit lists soya in its Smart Protein Chips Original.

    Ask guests what they need to avoid and check the current packaging before serving. Keep a suitable alternative separate if needed.

  • Assuming a product page confirms stock

    Jumbo said that The Organic Crave Protein Chips Salt & Pepper was no longer part of its online range. Albert Heijn marked the Body & Fit variety mentioned as discontinued.

    Check availability at your local shop or in your delivery area before planning how many portions you’ll need.

    If your chosen variety isn’t available, finding an alternative will take extra time.

Brands to consider

Albert Heijn

AH Proteïne crisps paprika is a lentil snack in a 70 g bag that you can serve in a bowl.

  • Albert Heijn lists 28 g of protein and 13 g of fibre per 100 g, and describes the product as vegan and gluten-free.
  • The product information also warns that it may contain milk, sesame, soya and lactose. If you have allergies, check the current packaging.

The Organic Crave

Jumbo described Protein Chips Salt & Pepper as an individual 30 g bag.

  • Jumbo listed 7 g of protein per bag and described the variety as gluten-free.
  • Jumbo said this variety was no longer part of its online range. Check current availability before counting on it for your get-together.

Body & Fit

Smart Protein Chips Original comes in a small bag, making it easy to compare the stated protein values per portion.

  • Albert Heijn listed 7.4 g of protein per 23 g bag and 32 g of protein per 100 g.
  • This variety contains soya; Albert Heijn also said it was discontinued. Check the current packaging and availability.

Products on Joybuy

Related products coming soon.

Frequently asked questions

What does ‘high in protein’ mean on a pack of crisps?

Under EU rules on nutrition claims, a food can only be described as ‘high in protein’ if at least 20% of its energy value comes from protein. This requirement doesn’t tell you how much protein you’ll get per bag or whether the snack suits every guest’s needs.

Should I compare protein per 100 g or per bag?

Use both figures: per 100 g to compare products side by side, and per bag or stated portion to estimate how much you’ll serve. For example, Albert Heijn lists AH Proteïne crisps paprika in a 70 g bag, while the bags mentioned from The Organic Crave and Body & Fit contain 30 g and 23 g respectively.

Which allergens should I check for my guests?

Check the ingredients and allergen warnings on the current packaging for the exact variety you’re serving. The examples mentioned either list soya or warn of the possible presence of milk, sesame, soya and lactose; the product name alone doesn’t give you enough information.

Can I still order the small bags mentioned?

Check current availability with your shop or delivery service before counting the bags for your get-together. Jumbo said the The Organic Crave variety mentioned was no longer part of its online range, and Albert Heijn marked the Body & Fit variety mentioned as discontinued.