What should you look for?
Decide whether you want to pour crisps into a bowl or hand out individual bags at the birthday get-together. Then compare the nutritional information per portion and check the allergens in the variety you’ve chosen.
| What to consider |
What to check |
Who it matters to most |
| Protein per portion |
Compare protein per 100 g and per bag or stated portion. Check how much you’re likely to serve or eat. |
If I’m keeping an eye on protein at a party, I want to know how much a portion contains. For around 46% of consumers, protein content matters most. |
| Packaging and serving style |
Check the net weight and the number of stated portions; choose between a sharing bag and individual bags. |
I need different things for a bowl on the table and for handing out individual bags. Around 27% of consumers prioritise how the snack is served. |
| Label and allergens |
Check the ingredients, allergen warnings and salt content in the nutritional information for the variety you’ve chosen. |
If guests need to avoid certain ingredients, I want to know exactly what the packaging says. Around 27% of consumers prioritise checking the label. |
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Frequently asked questions
What does ‘high in protein’ mean on a pack of crisps?
Under EU rules on nutrition claims, a food can only be described as ‘high in protein’ if at least 20% of its energy value comes from protein. This requirement doesn’t tell you how much protein you’ll get per bag or whether the snack suits every guest’s needs.
Should I compare protein per 100 g or per bag?
Use both figures: per 100 g to compare products side by side, and per bag or stated portion to estimate how much you’ll serve. For example, Albert Heijn lists AH Proteïne crisps paprika in a 70 g bag, while the bags mentioned from The Organic Crave and Body & Fit contain 30 g and 23 g respectively.
Which allergens should I check for my guests?
Check the ingredients and allergen warnings on the current packaging for the exact variety you’re serving. The examples mentioned either list soya or warn of the possible presence of milk, sesame, soya and lactose; the product name alone doesn’t give you enough information.
Can I still order the small bags mentioned?
Check current availability with your shop or delivery service before counting the bags for your get-together. Jumbo said the The Organic Crave variety mentioned was no longer part of its online range, and Albert Heijn marked the Body & Fit variety mentioned as discontinued.