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Choosing products for dogs and cats: a practical guide to grooming, hygiene and training

A good grooming product should suit your pet’s species, age, coat, size and daily routine. But when it comes to products for dogs and cats, it isn’t always easy to distinguish practical features from marketing claims. Attractive packaging, for example, tells you little about the dosage, how to use a product or whether it’s suitable for a puppy, cat or rabbit.

This guide will help you compare products with confidence. You’ll find things to consider for pet care, dog grooming, cat grooming, coat care, parasite protection and training. The product features mentioned are based on the information provided by the relevant brands.

Three common pitfalls when choosing pet products

1. A universal product that isn’t suitable for every pet

“Suitable for all pets” doesn’t automatically mean a product is right for every species or age. A deodorising dog spray, for example, may be intended for dogs only, while a shampoo may be suitable for dogs, cats, rabbits and rodents. Always check:

  • the species listed;
  • the minimum age;
  • the minimum or maximum body weight;
  • warnings about eyes, mucous membranes and damaged skin.

2. A promise without clear instructions for use

A flea and tick product is only practical if you know how much to apply, how often to reapply it and whether swimming or washing affects it. When choosing flea and tick protection, check how it works, how often it should be applied and any restrictions. Claims such as “up to one month’s protection” are product information supplied by the brand, not a guarantee for every situation.

3. Confusing grooming with medical treatment

A dog shampoo, skin ointment or supplement may be intended for everyday care, but it doesn’t replace veterinary advice. If your pet has persistent itching, sores, a strong odour, diarrhoea or anal gland problems, it’s best to speak to a vet. Products for anal gland support and probiotics for dogs are additions to your pet’s diet or grooming routine, not a diagnosis or treatment.

Important things to check first

Species, age and weight

Dosage for supplements and parasite products is often based on weight. Knock Pest drops, for example, come in options for dogs under 5 kg and dogs weighing 5 kg or more. The product information also gives a minimum age of 6 weeks. Don’t guess when using a product: weigh your dog if the dosage depends on their weight.

For puppies, it’s important to choose a puppy shampoo with a clear age recommendation. According to the product information, Animology Puppy Love is suitable for puppies from 6 weeks old. Animology Dogs Body can be used on adult dogs from the same age and is suitable for different coat types.

Ingredients and product format

Powder, soft chew, shampoo, spray and ointment each involve a different routine. According to the product information, Excellent Pets Gland Guard Powder contains prebiotics and probiotics, including Enterococcus faecium, and should be introduced gradually over 5 to 7 days. Glandex Soft Chews, on the other hand, are soft treats containing ingredients including fibre, pumpkin seeds, prebiotics, probiotics and omega-3 fatty acids.

Compare more than just the ingredients. Also check:

  • the daily amount;
  • the quantity in each pack;
  • the recommended introduction period;
  • how to store the product;
  • whether your pet will accept the format.

Material and care

The material and shape of a dog brush affect how practical it is to use. According to the product information, the Excellent Pets Soft Silicone Brush Long Hair is made from 100% silicone and is suitable for long coats. It can be rinsed and is dishwasher- and washing machine-safe. For long coats, use gentle strokes in the direction of hair growth and work in sections to reduce tugging.

For a dog training clicker, a clear sound, wrist strap and simple operation matter more than extra features. A clicker isn’t a correction tool: the sound should be followed immediately by a reward or another positive signal.

Recommended products for different needs

Suitable for: Budget-conscious beginners
Excellent Pets Gland Guard Powder

Excellent Pets, Gland Guard Powder

Why it suits this profile: The powder is easy to mix into your pet’s daily food and, according to the product information, is suitable for dogs and cats of all sizes.

How this product avoids the pitfall

The instructions specify amounts based on weight and recommend introducing the powder gradually over 5–7 days. This means you don’t have to guess at a general dosage.

Key benefit & highlights

100 g powder, with prebiotics and probiotics; suitable for mixing into regular food.

Suitable for: Shoppers looking for top quality
Excellent Pets Soft Silicone Brush Long Hair

Excellent Pets Soft Silicone Brush Long Hair

Why it suits this profile: The flexible silicone brush is designed for long coats and can also be used to remove loose hair from clothes and furniture.

How this product avoids the pitfall

The product information specifies the material, dimensions and care instructions. So you’ll know in advance how to clean the brush and which coat type it’s designed for.

Key benefit & highlights

100% silicone; 4-in-1 use for brushing, massaging, stroking and removing loose hair.

Suitable for: Specific needs & frequent use
Knock Pest Fleas and Ticks Drops Dogs from 5 kg

Knock Pest Fleas and Ticks Drops Dogs ≥ 5 kg

Why it suits this profile: The spot-on application is practical for dog owners who want to stick to a regular flea and tick protection routine.

How this product avoids the pitfall

The product information clearly states the weight limit, minimum age, dosage and advice to apply the liquid to the skin.

Key benefit & highlights

According to the product information, insecticide-free; intended for dogs from 6 weeks old and weighing over 5 kg, with effects lasting up to one month.

Suitable for: Puppy owners
Animology Puppy Love Puppy Shampoo 250 ml

Animology Puppy Love Puppy Shampoo 250 ml

Why it suits this profile: According to the product information, this shampoo is intended for puppies from 6 weeks old and has a formula that rinses out easily.

How this product avoids the pitfall

The minimum age and warning to avoid contact with the eyes and ears are included in the instructions. A patch test before first use is recommended.

Key benefit & highlights

250 ml; according to the product information, vegan and free from parabens, sulphates, silicones and SLS/SLES.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety regulations.

Practical tips for everyday use

  • Read the label before use and follow the stated dosage.
  • If recommended in the product information, test a new shampoo, spray or ointment on a small patch of skin or coat first.
  • Always make sure your pet has fresh drinking water available when giving supplements.
  • Don’t use a deodorising dog spray on cats if the label says it’s for dogs only.
  • Don’t combine flea treatments without checking first. Check how long to wait between washing your pet and applying a spot-on treatment.
  • Clean brushes and clickers regularly, and check them for cracks, loose parts or damage.
  • Stop using a product if irritation or another unwanted reaction occurs, and ask a vet for advice if needed.

Frequently asked questions about products for dogs and cats

Which products do I really need as a new dog owner?

Start with the everyday essentials: food and water bowls, a suitable brush, safe grooming products and, if needed, a dog training clicker. Choose shampoo based on your dog’s age and skin or coat type. Supplements and products for anal gland support aren’t essentials for every pet.

How long do pet grooming products last?

It depends on the product and how often you use it. Check the pack size, dosage and shelf-life information on the packaging. Seal powders, treats, shampoos and sprays properly after use, and store them as directed. A brush or clicker may last longer if you keep it dry and check it regularly for damage.

How much does pet care cost per month?

Monthly costs depend on your pet’s size, coat, how often you wash them and whether you use additional products. Consider not only the purchase price but also how much you use each time. A larger pack isn’t automatically better value if you use the product rarely or need a higher dosage.