Chocolate flake shoppers
Looking for a sweet topping for things like yoghurt, cereal or baking. Jumbo lists these uses for De Ruijter flakes.
Who is this distinction important for?
Shoppers comparing flakes
Want to compare own-brand and branded versions of the same type of product. Jumbo and Albert Heijn’s listings include different varieties of flakes.
People shopping for a fish dinner
Looking for fish to serve as part of an evening meal. It’s important for them to know that Jumbo and Albert Heijn’s flakes category for sweet toppings is different from Jumbo’s frozen fish category.
What should you look for when choosing?
First decide whether you’re looking for a sweet topping or fish for dinner. Only then does it make sense to compare different options within that category.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Product category | Check whether you’re looking for chocolate flakes as a sweet topping or fish for a main meal. | If I’m looking for fish for dinner, I don’t want to end up among sweet bread toppings. Around 50% of consumers put choosing the right product category first. |
| Packaging and variety | When comparing flakes, look at the same type of product and similar flavours; also check the net weight. | When buying flakes for breakfast, I want to know that I’m comparing similar flavours and pack sizes. Around 33% of consumers prioritise this comparison. |
| Ingredients and allergens | Read the current packaging for the exact variety of flakes you’ve chosen. | Before using a variety of flakes, I want to know what’s in it and which allergens are listed on the packaging. This check comes first for around 17% of consumers. |
Common mistakes
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Treating flakes as frozen fish
Jumbo and Albert Heijn’s flakes pages are about sweet toppings, while Jumbo lists frozen fish separately. That means you’re comparing products for different meals.
For a fish dinner, look in a fish category and then decide which type of fish and cooking method you want.
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Comparing different varieties of flakes without distinguishing between them
A difference in pack size or flavour doesn’t automatically make two flake products equivalent for your needs.
Check the product type, flavour and net weight before comparing own-brand and branded flakes.
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Relying on information for a different flavour
Ingredients and allergens can vary between varieties. Albert Heijn also points out that product information can change.
Before use, read the current packaging for the variety of flakes you’ve chosen.
Brands and shops to help you get started
De Ruijter
De Ruijter makes chocolate flakes and other sweet toppings. Jumbo describes ways to enjoy them on bread and with yoghurt and cereal, among other things.
- There are several chocolate and flavoured varieties.
- These flakes aren’t a substitute for fish at dinner; check the ingredients and allergens for the variety you choose.
Jumbo
Jumbo lists flakes under sweet bread toppings and frozen fish in a separate category.
- The flakes listing includes own-brand and branded varieties.
- Comparing these flakes won’t help you choose fish for dinner.
Albert Heijn
Albert Heijn lists flakes under sweet toppings and sprinkles.
- The listing includes AH own-brand flakes and branded varieties.
- Check the current packaging for the variety you choose: ingredients, nutritional information and allergen information can change.
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Frequently asked questions
Are chocolate flakes suitable for a fish dinner?
Chocolate flakes aren’t a substitute for fish as a main course. Jumbo and Albert Heijn list flakes under sweet toppings; if you’re looking for fish for dinner, start with a suitable fish category instead.
How do I compare own-brand flakes with branded flakes?
Compare flakes of the same product type and a similar flavour, and check the net weight. This keeps the comparison focused on the topping you actually want to use, rather than fish or other dinner products.
Can I rely on online product information for allergens?
Before using the product, check the packaging for the exact variety you’ve chosen. Albert Heijn says that information about ingredients, nutritional value and allergens can change.