Shoppers looking for wholegrains and fibre
Looking for crispbread for breakfast or lunch, and want to compare the grain type and nutritional information before choosing toppings.
Who is this relevant to?
Shoppers with specific dietary requirements
For example, they may be looking for a different carbohydrate or protein profile, or need to avoid gluten. For them, the ingredients and allergens in the exact variety are crucial.
Shoppers who prioritise flavour and texture
Looking for a thin or seed-rich base for a lunch platter or snacks, and want to know which flavourings and allergens it contains.
What should you look for when choosing?
First, decide how you’ll use the crispbread. Then compare varieties on a like-for-like basis, for example by looking at the nutritional information per 100 g. If you have dietary restrictions, read the full ingredients and allergen information too.
| What to look for | What to check | Who it matters to |
|---|---|---|
| Wholegrains and fibre | The type of grain and the proportion of wholemeal flour in the ingredients list; fibre per 100 g in the nutritional information. | For breakfast or lunch, I want to know whether the base is genuinely wholegrain, rather than judging by its appearance. Around 33% of consumers prioritise wholegrains and fibre. |
| Nutritional profile and allergens | The exact claim on the pack and the allergens present or that may be present; compare carbohydrates and protein per 100 g if they’re relevant to your choice. | If I need to avoid gluten or am looking for a particular nutritional profile, I shouldn’t assume that a sesame variety and a protein variety are interchangeable. This is the top priority for around 25% of consumers. |
| Flavour and texture | Whether the variety is thin or more substantial, and which flavourings, such as sesame, are listed in the ingredients. | For snacks or more substantial toppings, I want to choose a shape and flavour that suit the meal. Flavour and texture come first for around 25% of consumers. |
| Packaging and storage | The pack size and portion size; follow the storage instructions on the pack and seal it well once opened. | If I don’t use a whole pack at once, I want to know how much it contains and how to store the rest. Around 17% of consumers prioritise packaging and storage. |
Common mistakes
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Assuming all crispbread contains baker’s salt
According to the Voedingscentrum, using baker’s salt in bread is not compulsory. So you can’t tell whether a crispbread variety contains baker’s salt from its product category or appearance.
If iodine matters to your choice, read the ingredients list for the exact variety or ask the manufacturer.
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Confusing gluten-free with allergen-free
A gluten-free variety may contain other allergens. For Wasa Gluten- & Lactosevrij Sesame & Sea Salt, Jumbo lists the possible presence of milk, mustard and soya.
Check both the ingredients present and any warnings about possible allergens on the pack you’re buying.
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Taking a flavour or protein claim as the full nutritional picture
Sesame, a protein claim or a carbohydrate claim doesn’t tell you how much fibre or salt a variety contains, or which allergens are in it.
Compare the ingredients and nutritional information per 100 g before deciding which qualities matter most for your meal.
Brands to consider
Wasa
Jumbo’s range includes wholegrain, sesame, and varieties labelled gluten- and lactose-free.
- There are varieties with different grains and flavour profiles to compare.
- Check the label for each variety: a product labelled gluten- and lactose-free may, for example, list other allergens or possible traces.
Leksands
Leksands Knäcke Original is a wholegrain rye variety for anyone looking for a rye-based option.
- Albert Heijn describes Original as a wholegrain product with a simple ingredient list.
- Rye contains gluten; also compare the nutritional information for the exact variety, including salt per 100 g.
TastyBasics
The Low carb variety with poppy seeds and sesame is aimed at shoppers comparing a specific carbohydrate or protein profile.
- The product description gives you a clear starting point for checking the nutritional information per 100 g.
- Check all the ingredients and allergens too; a carbohydrate claim says nothing about whether a product is suitable for someone with an allergy.
Albert Heijn
The own-brand range includes several crispbread varieties, including wholegrain and sesame options.
- A choice of flavours and recipes makes it easy to compare options within the own-brand range.
- Use the ingredients list and nutritional information on the pack you choose; a category overview doesn’t describe every variety individually.
Crispbread for breakfast, lunch and snacks
These Joybuy products include rye and wholegrain varieties for breakfast or lunch, as well as sesame options for anyone who values flavour and texture with toppings or snacks. Don’t choose a specific nutritional profile based on the product name alone: check the current packaging.
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Wasa Sourdough Rye Crackers, 235 g
A rye variety to consider if you’re looking for sourdough-flavoured crispbread for breakfast or lunch.
Check the ingredients and allergens on the pack if you need to avoid rye or gluten.
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Wasa High-Fiber Crackers, 300 g
A variety to compare if the amount of fibre matters to you for breakfast or lunch.
Check the fibre per 100 g and the allergens on the current pack before comparing it with other varieties.
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Bolletje Whole Grain Crispbread, 265 g
A variety labelled wholegrain to consider for breakfast or lunch with your choice of toppings.
Compare the proportion of wholegrain ingredients and the allergens on the pack if these qualities influence your choice.
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Wasa Wholegrain Crispbread, 260 g
A base labelled wholegrain to consider if you add your own toppings for breakfast or lunch.
When comparing wholegrain varieties, check the type of grain, fibre per 100 g and allergens on the pack.
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Wasa Thin Crisp Sesame, 190 g
A thin sesame variety to consider if its shape and flavour matter for snacks or toppings.
Sesame is included in the product name; check the current pack for other ingredients and allergens.
Frequently asked questions
Is premium crispbread always wholegrain?
No. Check the ingredients list for the exact variety to see which grains it contains and how much wholemeal flour is used; a flavouring or premium appearance won’t tell you that.
Is gluten-free crispbread also free from other allergens?
No. For example, Jumbo lists the possible presence of milk, mustard and soya for Wasa Gluten- & Lactosevrij Sesame & Sea Salt. So check the full allergen information on the pack you’re buying.
How do I keep crispbread crunchy after opening?
Follow the storage instructions on the pack and seal it well once opened. The Wasa and Leksands varieties described recommend storing in a dry place; moisture can affect the texture.
Does all crispbread contain iodine because it uses baker’s salt?
No, you can’t tell from the product category. The Voedingscentrum states that using baker’s salt in bread is not compulsory. If this matters to you, check the ingredients for the exact crispbread variety.