Who is this distinction important for?

If you’re strict about sugar claims

You want to know whether the porridge oats really fall below the limit for being described as sugar-free, not just whether sugar has been added. So compare the ‘of which sugars’ figure per 100 g with the 0.5 g limit cited by the Netherlands Nutrition Centre.

If you’re preparing Easter lunch in a hurry

You’re looking for plain oats that are ready in time. Sachets or fine flakes may suit your preparation plans, but also check the ingredients and sugar content of the product you choose.

If you need to consider coeliac disease

You’re serving porridge oats to someone with coeliac disease. According to the Netherlands Nutrition Centre, ordinary oats aren’t automatically suitable: look for the official Crossed Grain symbol on the specific pack.

What should you look for when choosing?

First decide whether ‘sugar-free’ is a strict requirement or whether you simply want to avoid added sugars. Then choose how you want to prepare the oats. If you’re serving lunch to guests, also check the allergen information and the other ingredients in the dish.

What to consider What to check when buying Who it matters to
Sugar claim Check the ‘of which sugars’ figure per 100 g as well as the ingredients list. The Netherlands Bakery Centre cites a maximum of 0.5 g of sugars per 100 g for a product to be described as sugar-free. If I’m looking for something strictly sugar-free, ‘no added sugars’ on the front isn’t enough. For around 33% of consumers, a strict sugar claim is the top priority.
Preparation Check the preparation instructions and whether you’re buying loose flakes or plain individual sachets. Just before serving, I want to know how much preparation my chosen oats will take. Quick preparation is the top priority for around 27% of consumers.
Gluten-free suitability If you’re catering for someone with coeliac disease, check the official Crossed Grain symbol on the pack and read the allergen information, as advised by the Netherlands Nutrition Centre. If a guest has coeliac disease, I can’t rely on ‘100% oats’ alone. Around 20% of consumers prioritise verified gluten-free suitability.
The whole lunch Also check the nutritional information for milk, yoghurt and toppings; check the opening hours of the shop where you plan to do your shopping in advance. I want to know what’s in the bowl I’m serving and make sure I have the ingredients in time. This is the top concern for around 20% of consumers.

Common mistakes

  • Assuming ‘no added sugars’ means ‘sugar-free’

    According to the Netherlands Nutrition Centre, a product with no added sugars may still contain naturally occurring sugars. So these claims don’t tell you the same thing about the total sugar content.

    If you have a strict requirement, check the ‘of which sugars’ figure per 100 g; the Netherlands Bakery Centre cites a maximum limit of 0.5 g.

  • Comparing only the dry oats

    The sugar content shown on a pack of porridge oats doesn’t necessarily reflect the bowl you serve. Milk, yoghurt, fruit, honey and other toppings will change its nutritional content.

    Check the ingredients and nutritional information for the whole lunch before choosing a product.

  • Assuming ‘100% oats’ means gluten-free

    The Netherlands Nutrition Centre warns that ordinary oat products aren’t automatically suitable for people with coeliac disease, as they may contain gluten.

    For that guest, check the official Crossed Grain symbol and the allergen information on the exact pack.

  • Leaving the shopping until Easter Sunday

    According to the Dutch government, Sunday shop opening varies by municipality; the opening hours of an individual branch may also affect your plans.

    Check the opening hours of the branch you’re planning to visit in advance, especially if you need a specific product.

Brands to consider

Quaker

Quaker offers loose Original Porridge Oats as well as Oats Express Natural in individual sachets.

  • According to Quaker, Original Porridge Oats are made from 100% wholegrain oats and contain 1.1 g of sugars per 100 g. Quaker says Oats Express Natural contains 1 g of sugars per 100 g.
  • Both products exceed the 0.5 g per 100 g limit cited by the Netherlands Bakery Centre for sugar-free products. Also read the allergen information on the pack you choose.

Brinta

According to the product information from Albert Heijn, Brinta Porridge Oats are extra-fine oat flakes for making hot porridge.

  • Albert Heijn lists the product as 100% oat flakes and describes the extra-fine flakes as quick to prepare.
  • To assess a strict sugar claim, check the figure per 100 g of dry oats on the pack you choose, rather than nutritional values for oats prepared with milk.

Albert Heijn

AH Wholegrain Fine Oat Flakes are an own-brand product made with oats.

  • Albert Heijn states that this product contains 0 g of added sugars and 0.7 g of total sugars per 100 g.
  • The stated 0.7 g per 100 g is above the limit cited by the Netherlands Bakery Centre for a product to be described as sugar-free.

Porridge oat options at Joybuy

These porridge oat options are suited to an Easter lunch where you’re looking for plain oats or something quick to prepare. If you have a strict sugar limit or are catering for someone with coeliac disease, always check the label on the exact pack.

Quaker Express porridge oats, 324 g pack

Quaker Express Porridge Oats 324 g

The individual sachets are a handy option if you want to prepare porridge just before Easter lunch.

Quaker describes its natural Express variety as wholegrain oats in individual portions. The product information lists 1 g of sugars per 100 g, which is more than the 0.5 g per 100 g cited by the Netherlands Bakery Centre for sugar-free products. If you’re catering for someone with coeliac disease, check for the Crossed Grain symbol on the pack; according to Quaker, this product may contain soya, barley and wheat.

View at Joybuy
Brinta porridge oats, 450 g pack

Brinta Porridge Oats 450 g

The extra-fine oat flakes are ideal for hot porridge you want to prepare just before serving.

Albert Heijn lists Brinta Porridge Oats as 100% oat flakes and describes them as quick to prepare. For a strict sugar limit, check the figure per 100 g of dry oats on the pack. If you’re catering for someone with coeliac disease, also check for the official Crossed Grain symbol.

View at Joybuy
Quaker porridge oats, 600 g pack

Quaker Original Porridge Oats 600 g

These oats make a good base if you want to choose what to add to your Easter lunch.

Quaker lists the product as 100% wholegrain oats and states that it contains 1.1 g of sugars per 100 g. Albert Heijn says the Quaker multi-pack contains no added sugars. Its total sugar content is above the limit cited by the Netherlands Bakery Centre for sugar-free products; if you’re catering for someone with coeliac disease, check the symbol and allergen information on the pack.

View at Joybuy

Frequently asked questions

Are porridge oats with no added sugars also sugar-free?

No, not necessarily. According to the Netherlands Nutrition Centre, they may still contain naturally occurring sugars. The Netherlands Bakery Centre cites a maximum of 0.5 g of sugars per 100 g for a product to be described as sugar-free, so check the total sugar content on the label.

How do I assess the sugar content of the whole Easter lunch?

As well as the porridge oats, consider what you’re serving with them. Milk, yoghurt, fruit, honey, jam and ready-made toppings each have their own ingredients and nutritional values; the figure for dry oats doesn’t apply to the whole bowl.

Can I serve ordinary porridge oats to someone with coeliac disease?

Don’t rely on the ‘100% oats’ statement alone. According to the Netherlands Nutrition Centre, someone with coeliac disease needs the official Crossed Grain symbol on the pack; check the exact product you plan to serve.

Can I still buy porridge oats on Easter Sunday?

That depends on the shop you plan to visit. According to the Dutch government, Sunday shop opening varies by municipality, so check the current opening hours of the branch you plan to visit in advance.