Who is this popcorn guide useful for?

Portion-conscious snackers

You want to know how much energy is in your bowl and are happy to weigh your popcorn. Compare nutritional values on the same basis, and include oil and other additions if you’re making it yourself. Albert Heijn’s product information and the EU’s Your Europe guidance can help you understand food labels.

Home-makers who like to control the flavour

You like choosing how much oil and which seasonings to use, and don’t mind preparing your own popcorn. Loose popping corn gives you that flexibility; the Netherlands Nutrition Centre suggests flavourings such as paprika and cinnamon.

Convenience-seekers planning a snack night

You want popcorn you can serve straight away or enjoy warm from the microwave. Check the preparation method, pack size and any warnings. Jumbo states that children should not prepare its microwave popcorn without adult supervision.

What should you consider when choosing?

First decide whether portion control, flavour, convenience or how much you want to keep at home matters most to you.

What to consider What to look for Who is this important to?
Calories per portion Compare kcal per 100 g on the same preparation basis, and weigh the portion you eat. If I want to weigh my bowl, I use the weight I actually eat; around 36% of consumers give the calories in a portion top priority.
Flavour and ingredients Check energy, sugar, fat and ingredients separately; a flavour name doesn’t tell you everything about the nutritional value. If you’re looking for a sweet, savoury or seasoned flavour, it’s worth checking sugar and fat separately too; around 29% of consumers prioritise flavour and ingredients.
Ease of preparation Check whether the popcorn is ready to eat, needs to be microwaved or has to be prepared from scratch. For consumers who want minimal preparation or warm popcorn, the preparation method is key; around 21% put convenience first.
Storage and keeping Check the net weight and storage instructions for an opened pack. If a pack lasts for several snack occasions, storage options and resealing matter; around 14% of consumers say stock and waste are their main concerns.

Common pitfalls

  • Confusing a small portion with a low-calorie product

    The ‘low calorie’ nutrition claim for solid foods refers to the value per 100 g, not to a small bowl you’ve chosen for yourself.

    The European Commission and Regulation (EC) No 1924/2006 set a maximum of 40 kcal (170 kJ) per 100 g for this claim. To work out the value for your portion, use its weight and nutritional information on the same basis.

  • Looking only at sugar

    A savoury variety may be low in sugar and still have a high energy value. Albert Heijn lists its salted popcorn at 543 kcal per 100 g, with 26% sunflower oil.

    Check energy, fat, sugar and ingredients together, and assess the exact variety.

  • Counting a microwave bag as one portion

    Jumbo Magnetron Popcorn Zout comes in an inner bag weighing 90 g; its nutritional table also lists a 30 g portion.

    Decide in advance how much you want to eat, and use that weight in your calculation. Follow the preparation instructions on the pack; Jumbo also warns you not to restart cooking after an interruption.

  • Only counting the corn when making popcorn at home

    The nutritional value of dried corn doesn’t automatically include the oil or other ingredients in your recipe.

    Note the quantities you use, then divide the nutritional value of the whole recipe by the portions you actually eat.

    Oil and seasonings add extra ingredients, so include their quantities when assessing your portion.

Relevant brands for comparison

Albert Heijn

The product ranges reviewed include loose organic popping corn and ready-to-eat sweet and salted popcorn.

  • For AH Biologisch Popcorn mais, Albert Heijn lists 374 kcal per 100 g of dried corn. For AH Popcorn zoet, it lists 419 kcal per 100 g and 45 g of sugars per 100 g.
  • The organic label on the popping corn doesn’t indicate a calorie advantage. Don’t compare dried corn directly with ready-to-eat popcorn or a prepared recipe.

Jumbo

The products reviewed are ready-to-eat salted popcorn and salted microwave popcorn.

  • Jumbo Magnetron Popcorn Zout is sold in three separate 90 g bags.
  • Follow the preparation warnings on the pack. Check the nutritional value for the specific variety and portion; ‘salted’ alone doesn’t mean fewer calories.

Lidl

Lidl lists Snack Day Popcorn zeezout as a product available in store.

  • This listing gives you a specific ready-to-eat popcorn variety to check against its label.
  • Check the nutritional information on the pack you buy; the product name alone doesn’t demonstrate a calorie advantage.

ALDI

ALDI lists SUN SNACKS Zoute popcorn as a product option.

  • The product listing identifies a 100 g variety of salted popcorn.
  • Use the nutritional information on the exact pack to help you choose, and don’t base a calorie comparison on the flavour name alone.

Popcorn products at Joybuy

This selection includes microwave popcorn, loose corn to pop yourself and varieties with specific flavours. Compare the nutritional information and portion for the exact pack; the product name alone doesn’t make a variety low calorie.

Pop Corn, pack of 3 x 100 g

Pop Corn 3 x 100 g

The product description says it can be prepared in the microwave; check the preparation method and nutritional basis on the pack.

The product name lists three 100 g packs.

View at Joybuy
Snack Maze cinema butter-flavoured popcorn, 240 g

Snack Maze Popcorn Cinema Butter 240 g

An option if you’re specifically looking for cinema butter-flavoured popcorn; check the nutritional information for this variety before choosing your portion.

The product name lists a pack size of 240 g.

View at Joybuy
Yousmai Pengranxindong caramel popcorn, 120 g

Yousmai Pengranxindong Popcorn (Caramel) 120 g

This caramel variety is a good fit if you’re looking for sweet popcorn; check the nutritional information and choose a portion to suit your snack night.

The product name lists a pack size of 120 g.

View at Joybuy
g'woon salted popcorn, 100 g

g'woon Salted Popcorn 100 g

If you’re looking for salted popcorn, check the nutritional information on the pack and consider its energy value alongside its salt content.

The product name lists a pack size of 100 g.

View at Joybuy
Valle Del Sole Butterfly popcorn maize, 900 g

Valle Del Sole Popcorn Maize (Butterfly) 900 g

Loose popping corn is ideal if you want to pop it yourself and control the additions.

The product information says to prepare it in a pan with oil and a lid. Include any additions when you assess the nutritional value of your portion.

The product name lists a pack size of 900 g.

View at Joybuy

Frequently asked questions

Can popcorn with few calories per bowl be called ‘low calorie’?

Not automatically. For solid foods, the European Commission and Regulation (EC) No 1924/2006 set a maximum of 40 kcal (170 kJ) per 100 g for this nutrition claim. It’s better to state the calculated energy for a specific portion than to call ordinary popcorn ‘low calorie’ without evidence.

How do you compare loose popping corn with ready-to-eat popcorn?

First check that the nutritional information refers to the same stage of preparation. If you’re making your own, include the corn and any additions; for ready-to-eat popcorn, use the weight you actually eat. The EU’s Your Europe guidance explains that nutritional information refers to the product as sold, unless information for the prepared product is provided.

How do you work out the energy in your portion?

Weigh your portion and use the kcal per 100 g for the corresponding nutritional basis. Albert Heijn lists AH Popcorn zoet at 419 kcal per 100 g; based on this label value, a 25 g portion works out to around 105 kcal.

Can a child prepare microwave popcorn?

Jumbo says its microwave variety must be prepared under adult supervision. Read all the instructions on the pack, and don’t restart cooking if it has been interrupted.

Is salted popcorn automatically a lower-calorie choice?

No. The flavour name alone says nothing about the energy value. Albert Heijn lists AH Zoute popcorn at 543 kcal per 100 g, so compare the energy, fat, sugar and ingredients of the specific variety.