What should you look for when buying?
Ready-to-eat popcorn
A good fit when: you want popcorn that’s ready to serve during a conference break.
Bear in mind: you’ll still need to measure out portions and provide participants with suitable product information.
Popping your own popcorn kernels
A good fit when: you can organise preparation on site and want to decide on the final recipe yourself.
Bear in mind: dried maize isn’t the finished product. You’ll need to assess the ingredients and nutritional values of the final recipe separately.
Popcorn with a separate source of protein
A good fit when: you want to serve popcorn but also plan extra protein for participants with relevant sporting needs.
Bear in mind: the additional menu option needs to be stored separately and comes with its own allergen information; this doesn’t prove that popcorn itself aids recovery.
Match your order to the portions you’ll serve, how you’ll run break-time service and the information your guests need.
| What to consider |
What should you check? |
Who does this matter to most? |
| Protein per serving |
Check the nutritional value of the exact variety and calculate it for the serving weight. Only use a claim such as ‘high in protein’ after checking the applicable requirements with the NVWA. |
If I want to offer a measurable amount of protein, I look at how much there is in my own portion. Around 42% of consumers say protein content is their top priority. |
| Preparation and storage |
Check whether the popcorn is ready to eat, how many portions the pack contains and what storage instructions apply. If preparing it professionally, make sure you follow appropriate food safety procedures. |
If I want to hand out snacks quickly during a short break, I consider preparation, portions and storage. Around 33% of consumers say ease of use is their top priority. |
| Dietary and allergen information |
Check the ingredients, any trace warnings and information about the full recipe, including added ingredients. Decide how guests will access this information if you’re serving the popcorn unpackaged. |
If I want to give participants with dietary requirements or allergies the right information, I check the product details and any toppings separately. Around 25% of consumers put food information first. |
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Frequently asked questions
How do you calculate the protein in a portion served to guests?
Multiply the protein content per 100 g by the serving weight in grams, then divide by 100. For a 25 g portion of AH Salted popcorn, that’s 8.3 × 25 / 100 = 2.075 g, or approximately 2.1 g rounded to one decimal place. Use the nutritional value for the exact variety and adjust the calculation if you serve a different amount.
Do all conference attendees need special protein products?
No. Attending a conference doesn’t in itself indicate increased sporting needs. According to the Netherlands Nutrition Centre, recreational athletes don’t need special protein products. Additional protein needs depend, among other things, on the demands of the sport, and can also come from everyday foods.
Do you need to provide allergen information if you serve popcorn in open bowls?
Yes. Guests must be able to get information about allergens present in unpackaged food. The NVWA describes how to provide this information in writing or verbally; if you provide it verbally, make it clear that guests can ask for it. Assess the product being served and the full recipe.
Do you need a food safety plan if you prepare popcorn professionally?
According to the NVWA, businesses that prepare, process or sell food must work with an HACCP food safety plan. An appropriate hygiene code can be used as the basis for your procedures. This is about safe food handling, not a protein certification for popcorn.
How should you store opened packs of AH Salted popcorn?
Albert Heijn recommends storing this variety in a cool, dark, dry place and sealing the pack properly after use. Follow the instructions on the pack you receive, and don’t automatically apply them to other brands or homemade mixes.