Who is this comparison for?

Popcorn lovers watching their fat intake

You want to keep eating popcorn, but limit the amount of fat in your snack. Compare the label for the exact variety and take your portion size and any cooking oil into account. The Netherlands Nutrition Centre recommends comparing products per 100 g or 100 ml.

People who exercise and monitor their protein intake

You’re looking for a snack around your workout and want to know how much protein you’ll actually get, without treating popcorn as an essential recovery food. According to the Netherlands Nutrition Centre, most people who exercise don’t need special protein products if they eat a healthy, varied diet.

Convenience seekers who keep an eye on portions

You’d rather choose ready-to-eat or microwave popcorn, but want to know in advance how much you’ll eat and how to prepare and store it. Follow the instructions for the variety you choose; preparation advice can vary between products.

What should you look for when choosing?

First compare labels on the same basis: per 100 g for the nutritional composition, then for your own portion. According to the European Commission, solid foods can be labelled ‘low fat’ if they contain no more than 3 g of fat per 100 g. This is a condition for making the claim, not personal dietary advice.

What to consider What should you check? Who is this important for?
Fat and preparation Fat per 100 g, nutritional basis and any added oil. If I want to limit my fat intake, I also count any oil I add when popping the corn. Around 34% of consumers say limiting fat is their main reason for choosing.
Protein per portion Protein in the portion you eat and its contribution to your overall diet. If I choose popcorn around my workout, I want to know how much protein my actual portion provides. Around 33% of consumers say protein is their main reason for choosing.
Convenience and preparation Whether the popcorn is ready to eat, what equipment you need and which instructions apply. If I want something quick to eat or am preparing popcorn in the microwave, I check what steps are involved and whether there are any warnings. Around 20% of consumers say convenience is their main reason for choosing.
Flavour and ingredients Sugar, salt, ingredients and any allergen warnings. If I choose a sweet, salty or self-seasoned variety, I also want to know what else it contains. Around 13% of consumers say flavour is their main reason for choosing.

Common pitfalls

  • Confusing protein per 100 g with the amount in your portion

    A portion contains only part of the amount shown per 100 g on the label. For example, Jumbo lists 1.6 g of protein per 30 g portion for Jumbo Popcorn Zoet.

    Weigh or estimate your portion and assess its protein contribution as part of your overall diet.

  • Comparing plain popping corn with popcorn that has added ingredients

    The nutritional values for dry maize don’t automatically describe the finished product. Oil and other additions change the composition of your prepared popcorn.

    Compare products on the same nutritional basis and count any ingredients you use separately.

    Popping it yourself takes extra preparation and may mean using oil or flavourings. Include these when assessing the nutritional composition.

  • Mistaking a crisp brand or broad snack category for popcorn

    Croky presents Pop’d potatoes as a crisp range; according to Jumbo, Smiths Sticks Paprika is a potato and maize snack. These product names don’t make them popcorn products.

    Check the product description and ingredients before applying nutritional values to popcorn.

Relevant brands for comparison

Albert Heijn

The range includes organic popping corn, ready-to-eat salted popcorn and salted microwave popcorn.

  • The product information lets you compare different product types and labels side by side.
  • AH Biologisch Popcorn mais lists 4 g of fat and 11 g of protein per 100 g of dry maize. Being organic doesn’t in itself mean that a product is low in fat or high in protein.

Jumbo

Jumbo provides product information for plain popping corn, sweet popcorn and salted microwave popcorn.

  • You can compare ingredients and nutritional values for each variety.
  • Product types and ingredients differ, so check the exact packaging and don’t assume that a feature of one variety applies to the whole brand.

Lidl

Lidl describes Snack Day as its own brand and lists 200 g packs of Snack Day Popcorn zeezout as a store product.

  • The product page identifies the product and where it is sold.
  • A flavour name and pack weight alone don’t tell you how much fat or protein the exact variety contains; check the label on the packaging.

ALDI

ALDI Nederland lists 100 g packs of Sun Snacks Zoute popcorn.

  • The product name and pack size give you a specific reference to help identify the variety.
  • The product identity alone doesn’t tell you its fat or protein content, or whether it suits your diet. Check the product’s nutritional information.

Croky

Croky’s Dutch range page features crisp ranges, including Pop’d potatoes.

  • The product description helps you tell crisps apart from popcorn.
  • Don’t use the nutritional values for crisps to compare with popcorn.

Smiths

According to Jumbo, Smiths Sticks Paprika is a potato and maize snack.

  • The product description makes it clear what type of snack it is.
  • Smiths Sticks isn’t a popcorn product, so don’t use its nutritional values as evidence for a popcorn variety.

Popcorn products at Joybuy

This selection includes ready-to-eat popcorn and popcorn maize for popping at home. Compare the nutritional information for the exact variety and, if you’re preparing it yourself, take any additions into account.

SNACK MAZE popcorn with cinema butter flavour, 240 g

SNACK MAZE Popcorn Cinema Butter 240 g

The name describes popcorn with cinema butter flavour; the flavour name alone doesn’t tell you how much fat or protein it contains.

Pack size: 240 g.

View at Joybuy
g’woon salted popcorn, 100 g

g'woon Salted Popcorn 100 g

This salted variety is an option if you’re looking for ready-to-eat popcorn. Check the nutritional values on the exact pack to help decide on your portion size.

Pack size: 100 g.

View at Joybuy
Valle Del Sole Butterfly popcorn maize, 900 g

Valle Del Sole Popcorn Maize (Butterfly) 900 g

Popcorn maize is a good option if you want to pop it yourself and choose what to add.

The preparation instructions call for two tablespoons of vegetable oil. Include the oil when assessing the prepared popcorn.

Pack size: 900 g.

View at Joybuy
LYFEN popcorn, 180 g

LYFEN Popcorn 180 g

This ready-to-eat popcorn is a good choice when you’d rather eat it straight away than control the preparation yourself. Check the label on the variety for its fat and protein content.

The product information lists soya; check the packaging for allergen information if this is relevant to you.

Pack size: 180 g.

View at Joybuy
Yousmai Pengranxindong caramel popcorn, 120 g

Yousmai Pengranxindong Popcorn Caramel 120 g

The caramel flavour makes this a sweet, ready-to-eat option. Also check the nutritional information and portion size for the exact product.

The product information lists milk; check the packaging for allergen information if this is relevant to you.

Pack size: 120 g.

View at Joybuy

Frequently asked questions

When can popcorn be labelled ‘low fat’ in the Netherlands?

According to the European Commission, a solid food must contain no more than 3 g of fat per 100 g. A small portion that contains little fat isn’t enough to meet this condition for making the claim; the limit isn’t personal dietary advice.

Do you need high-protein popcorn for recovery after exercise?

No, popcorn isn’t essential for sports recovery. The Netherlands Nutrition Centre says that exercise can increase your protein needs, but most people who exercise don’t need special protein shakes or bars if they eat a healthy, varied diet.

How can you compare popcorn portions fairly?

First compare products per 100 g on the same nutritional basis, then work out the amount in your own portion. Multiply the label value per 100 g by the portion weight, then divide by 100. If you’re using dry popping corn, account for oil and other additions separately. The Netherlands Nutrition Centre recommends comparing products per 100 g or 100 ml.

What should you look out for with microwave popcorn?

Follow the instructions for the exact variety. Albert Heijn advises staying by the microwave while the popcorn pops and warns that the bag and steam can be hot. Jumbo warns against restarting the microwave after interrupted cooking and says children should only prepare it under adult supervision.

Can a protein claim suggest that special popcorn is essential for a balanced diet?

No. According to the EU guidance on Your Europe, claims must not mislead or state or suggest that a balanced diet on its own cannot provide an appropriate amount of nutrients. So don’t treat a claim as proof that special popcorn is necessary.