What should you consider when choosing?
First decide whether you mainly want to limit the portion you take, avoid preparation, compare ingredients or plan food for a long hike.
| What to consider |
What to look for |
Who might this matter to? |
| Energy in your portion |
Compare kcal per 100 g and weigh the amount you’re taking with you. Calculate kcal per portion using: kcal per 100 g × portion weight in g ÷ 100. |
If I want to take a set amount for a break, I look at both the label and the portion I’ve weighed out. Around 42% of consumers prioritise energy per portion when making this choice. |
| Preparation and convenience |
Check whether the popcorn is already popped, needs to be microwaved or consists of unpopped kernels. Prepare what you need before setting off. |
If I want a hassle-free outing, I choose an option that suits the time and facilities I have before setting off. Around 25% of consumers prioritise convenience when setting off and using the product. |
| Sugar, salt and fat |
Read the ingredients and nutrition table for your chosen variety; consider sugar, salt and saturated fat as well as energy. |
If I don’t want to focus on calories alone, I compare the ingredients and nutritional information of the varieties I’m considering. Around 17% of consumers prioritise ingredients when making this choice. |
| Food for the hike |
Consider whether popcorn is an extra snack or part of your food for the exertion ahead. Take drinks and other suitable food, too. |
If I’m going on a long walk, I want to plan my overall food and drink around the hike rather than simply choosing the smallest snack portion. Around 16% of consumers prioritise food for exercise when making this choice. |
Popcorn at Joybuy
This selection of Joybuy products includes popcorn for anyone looking for a ready-to-eat option, wanting to prepare microwave popcorn at home or keen to pop their own kernels. Compare the packaging and product information with the amount you want to take on your walk.
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SNACK MAZE Popcorn Cinema Butter 240 GR
A good choice if you’re looking for cinema butter-flavoured popcorn; check the nutritional information for this variety and weigh out your portion for the walk.
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Pop Corn 3 x 100 g
A good choice if you want to prepare microwave popcorn at home; make it before setting off and follow the instructions on the pack.
Pack size: 3 x 100 g.
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Yousmai Pengranxindong Popcorn (Caramel) 120 g
A good choice if you’re looking for a sweet, caramel-flavoured popcorn snack that needs no preparation. Check the nutritional information on the pack you choose and adjust the portion to suit your preferences.
Pack size: 120 g.
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g’woon Salted Popcorn 100 g
A good choice if you want to take ready-to-eat salted popcorn with you. Check the nutritional information on the pack and decide in advance how much you want to eat.
Pack size: 100 g.
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Valle Del Sole Popcorn Maize (Butterfly) 900 g
A good choice if you want to pop your own popcorn at home and choose what to add. The pan-cooking instructions described use two tablespoons of vegetable oil; take preparation into account when making comparisons.
Pack size: 900 g.
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Frequently asked questions
Can popcorn with few calories per bag be called ‘low calorie’?
Not simply because the bag is small. For solid foods, the European Commission sets a maximum of 40 kcal (170 kJ) per 100 g for the ‘low energy’ claim. A kcal-per-portion figure is different from a claim about the product itself.
How do you calculate the calories in homemade popcorn?
Add together the energy in the kernels you’ve weighed and all the ingredients you add, then divide the total between the portions you’ve made. The 374 kcal per 100 g listed for AH Biologisch Popcorn mais applies to the kernels; it doesn’t include the oil used for cooking in a pan.
How do you prepare microwave popcorn before setting off?
Follow the instructions on the pack and prepare the popcorn at home. Albert Heijn advises staying by the microwave, stopping when there are 1–2 seconds between pops and carefully opening the hot bag because of the steam. Jumbo also warns against restarting the cooking process if it has been interrupted.
How should you store opened ready-to-eat popcorn?
For AH Zoute popcorn, Albert Heijn advises storing it in a cool, dark and dry place and sealing the pack securely after use. Follow the storage instructions on the pack of your chosen variety; this advice doesn’t specify a set shelf life for popcorn you’ve popped yourself.
Is loose popping corn automatically suitable if you need to avoid gluten?
No, check the information on the exact pack. For Biologisch Popcorn mais, Albert Heijn states that it may contain cereals containing gluten, soya and wheat; the AH Zoute popcorn product page states that it is gluten-free. Don’t assume this information applies to all popcorn or an entire brand.