Who is this guide for?

Buyers who pay attention to portion sizes

If you want to calculate the energy per serving, you’ll need both the weighed portion and the nutritional values for the exact product. The Voedingscentrum gives 154 kcal for 40 g of popcorn as a general reference; this isn’t a figure for a specific branded product.

Organisers with short breaks

If preparation time is limited, you’ll need to choose between portioning popcorn in advance and making it on site. Albert Heijn, Jumbo and Lidl offer confirmed product types to suit these different approaches; the pack size doesn’t automatically determine the portion for each guest.

Caterers catering for dietary requests

If you serve loose popcorn, you must be able to give guests information about the allergens it contains. The NVWA sets out the information requirements for unpackaged food; check the details for the exact product and include any ingredients you add yourself.

What should you consider when choosing?

Make it yourself with popcorn kernels

Choose this when: you want to decide on the recipe yourself and can organise the preparation.

Bear in mind: the final yield and all the ingredients; the nutritional values for dry corn aren’t the same as those for prepared popcorn without adjusting for the difference.

Ready-to-eat popcorn

Choose this when: you don’t want to prepare popcorn during the conference break and can weigh out portions in advance.

Bear in mind: convenience says nothing about the energy per serving. Compare the nutritional values and use the same serving weight for each option.

Microwave popcorn

Choose this when: you have a suitable microwave and enough time to prepare it according to the instructions on the pack.

Bear in mind: one microwave bag doesn’t automatically equal one guest serving. Jumbo states that you shouldn’t restart preparation after interrupting its microwave popcorn.

For each option, compare the exact product on the same preparation basis and calculate the nutritional values for the weight you’ll actually serve. The European Union allows nutritional information to be given for prepared food when the product needs to be prepared first.

What to consider What should you check? Who should pay particular attention?
Calories per serving Check kcal per 100 g, the weighed serving size and whether the nutritional values apply to the product as sold or as prepared. If I want to put together a weighed serving for each guest, I need to be able to compare nutritional values on the same basis; around 42% of consumers prioritise calories per guest serving.
Preparation and serving Check whether the popcorn is ready to eat, made from kernels or supplied in microwave bags; plan the number of servings separately. If I want to serve guests quickly during a short break, I need to choose a preparation method that suits the time and equipment available; around 33% of consumers give ease of use top priority.
Allergen information Use the information for the exact product and record any ingredients you add yourself. If I’m serving loose popcorn, I need to be able to give guests and staff clear information about the allergens it contains; around 25% of consumers prioritise this information.

For solid foods, the European Commission sets a maximum of 40 kcal (170 kJ) per 100 g for the ‘low energy’ claim. A smaller serving doesn’t change the value per 100 g. Calculate the energy per serving as follows: kcal per 100 g × serving weight in grams / 100.

Common mistakes

  • Assuming a small serving means a low-calorie product

    A small bowl may contain less energy than a larger one, but that doesn’t prove the product meets the requirements for the ‘low energy’ claim.

    Give the verified nutritional values per weighed serving. Only use a claim with the same meaning as ‘low calorie’ if the product meets the requirements; the European Commission sets a maximum of 40 kcal (170 kJ) per 100 g for solid foods.

  • Comparing dry corn with prepared popcorn on different bases

    The nutritional values may apply to the product as sold or to the prepared product. Unless you compare them on the same basis, they won’t give you a reliable guide to the serving you’re offering.

    Compare the products as served at the same weight. If you’re making the popcorn yourself, include all the ingredients and the final yield.

    Serving loose popcorn also requires you to record product information and give staff clear instructions.

  • Relying only on the original label when serving loose popcorn

    Guests must be able to get information about the allergens the popcorn contains. Any flavourings or other ingredients you add may also be relevant.

    Keep the details for the exact product and make sure the information is available when serving. The NVWA explains the requirements for giving information about unpackaged food in writing or verbally.

Brands with relevant types of popcorn

Albert Heijn

The popcorn range includes both AH Popcorn mais and AH Zoute popcorn, which are relevant product types.

  • The official product pages confirm one type for making at home and one ready-to-eat option.
  • The preparation method doesn’t prove that a product has a lower energy content; check the nutritional values and serving size for the exact product. Albert Heijn advises checking the current packaging.

Jumbo

Jumbo Popcorn Zout 100 g and Jumbo Magnetron Popcorn Zout 3 x 90 g suit different preparation methods.

  • The product pages confirm the product names and pack weights.
  • One microwave bag doesn’t automatically equal one guest serving. The instructions for the microwave version say not to restart preparation after interrupting it.

Lidl

Snack Day Magnetron popcorn zout is a relevant option if you want to prepare popcorn on site.

  • Lidl confirms that Snack Day is its own brand and lists sweet and salted popcorn.
  • The range information doesn’t show a calorie benefit or state that the product suits every dietary requirement.

ALDI

ALDI SUN SNACKS Zoute popcorn 100 g is a ready-to-eat option that you can weigh out in advance.

  • The official product page confirms the product type and pack size.
  • The product name and packaging don’t tell you the calories per serving on their own; check the label and the serving weight you’ve chosen.

Popcorn products at Joybuy

This selection includes microwave popcorn, ready-to-eat popcorn and popcorn kernels. Compare the nutritional values on the same preparation basis and calculate them for the serving you want to offer.

Pop Corn microwave popcorn, 3 x 100 g

Pop Corn 3 x 100 g

Suited to catering plans that include microwave preparation.

The product name lists three 100 g bags; this isn’t a set portion for each guest.

View at Joybuy
SNACK MAZE Cinema Butter popcorn, 240 g

SNACK MAZE Cinema Butter Popcorn 240 g

Suited to serving when the popcorn is ready in advance and doesn’t need to be prepared during the break.

The product name lists a 240 g pack.

View at Joybuy
Valle Del Sole Popcorn Maize Butterfly, 900 g

Valle Del Sole Popcorn Maize (Butterfly) 900 g

Suited to making popcorn yourself when you have time to pop the corn.

The product information describes preparing it in a pan with oil; make sure you have these ingredients and allow extra time for preparation.

The product name lists 900 g.

View at Joybuy
Yousmai Pengranxindong caramel popcorn, 120 g

Yousmai Pengranxindong Popcorn Caramel 120 g

Suited to portioning in advance when you don’t want to schedule preparation on site.

The product information lists 502 kcal per 100 g and says it contains milk. According to the European Commission, this energy value is above the limit for the ‘low energy’ claim for solid foods.

View at Joybuy
g’woon salted popcorn, 100 g

g'woon Salted Popcorn 100 g

Suited to portioning in advance when you’re looking for a ready-to-eat option.

The product information lists 543 kcal per 100 g. According to the European Commission, this energy value is above the limit for the ‘low energy’ claim for solid foods.

View at Joybuy

Frequently asked questions

Can I call popcorn low in calories if I serve it in small bowls?

Not based on serving size alone. For solid foods, the European Commission sets a maximum of 40 kcal (170 kJ) per 100 g for the ‘low energy’ claim. A small bowl doesn’t change the value per 100 g; if you wish, give the verified nutritional values per weighed serving.

How do I calculate the calories in a serving of popcorn?

Multiply the kcal per 100 g by the serving weight in grams, then divide by 100. First, check whether the nutritional values apply to popcorn as sold or to the prepared product; the European Union allows nutritional information to be given for prepared food if the product needs to be prepared first.

What allergen information do I need to give when serving loose popcorn?

For unpackaged food, you must provide information about any allergens present from the legal list of 14. The NVWA explains when written information is sufficient and the conditions under which you can provide information verbally. Use details for the exact product and include any ingredients you add yourself.

Does a professional caterer need a food safety plan for serving popcorn?

According to the NVWA, businesses that prepare, process or sell food must work with an HACCP food safety plan. You can use an applicable approved hygiene code; the fact that popcorn is a simple snack doesn’t generally exempt you.

What should I know about Jumbo microwave popcorn?

Follow the instructions on the exact packaging. Jumbo’s official product information says not to restart preparation after interrupting it. Also keep track of the number of bags and the servings per guest separately.